Tag: Tiger Woods

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

TMRW Sports_Tiger Woods Rory McIlroy

How can TMRW Sports benefit from rising demands for sports technology?

By: 2022. 08. 24.

A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: 2020. 11. 09.

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

TaylorMade P•7TW irons-P7TW IRN Tungsten Explode

What is Tiger Woods’ contribution to TaylorMade P•7TW irons?

By: 2019. 04. 12.

To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…

The Leeward Coast of Oahu, home of Mākaha Valley Resort

What is Tiger Woods’ contribution to the Mākaha Valley Resort?

By: 2019. 04. 09.

I think we can all agree upon that Tiger Woods is still at the beginning of his golf architecture career and business. So far he was involved in 10 golf course design projects. His first golf course design…

Troy Merritt won the Quicken Loans National

By: 2015. 08. 03.

How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…

Tiger Woods visits Hanz Golf Club

By: 2015. 05. 02.

Tiger Woods next station after Shanghai on his tour in Asia was Tokyo last Sunday. He met in Hanz Golf Club in Yokohama with 72 young golfers. They were selected via online write-in contest. The folks had to…

Tiger Woods in the Nike Campus in Shanghai

By: 2015. 04. 25.

Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…

Catch Tiger Woods in Shanghai or in Tokyo if you can!

By: 2015. 04. 24.

If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…

Life after Tiger Woods – succession process at Nike Golf

By: 2015. 04. 06.

It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…

Nike Golf Spring 2015 apparel collection

By: 2015. 03. 24.

Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…

Tiger Woods’ signature TW ’15 with the integration of flyweave

By: 2015. 01. 29.

The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Will Tiger Woods sink Nike Golf?

By: 2014. 05. 25.

I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…

How Troon Golf handles slow golfers?

By: 2013. 07. 26.

A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…

Nike Golf’s perception about golf

By: 2013. 07. 02.

Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…

Nike Golf blundering ad with Tiger Woods

By: 2013. 03. 31.

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

How Sergio Garcia found himself on the tree?

By: 2013. 03. 28.

When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…