Is Al Mouj Golf a safe haven for birds?
Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…
Monthly Archives: December 2019
What is The Shire London’s vision for 2020?
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…
How will Lamkin’s interactive Putter Grip Fitting System help us?
I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…
Can Wales raise the bar for the IGTM in 2020?
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…
Should ASICS get involved in the golf shoe business?
Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…
What are the benefits of customer lifetime value for golf clubs?
Among the most advanced golf clubs that invest heavily in customer experience measurement, I often hear about the use of NPS (Net Promoter Score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
What are the new benefits of the OnCourse program?
The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…
The cure for slicers: Wilson Golf Launch Pad family of clubs
As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…
Why worth creating memorable moments for your guests?
Do you think your golf club guests and members recall every single moment of their stay at your golf club? I am sure that they will not. People usually remember the peak moments and the lows during their…
The birth of a European Elite golf course?
Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…
Does Okol Lake Park golf resort will be created in Bulgaria?
I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…
Would you pick a Scotty Cameron Phantom X 12.5 putter?
What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…
Is your golf club prepared for conversational marketing?
How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…
Abbey Hill Golf Centre remains committed to sustainability
Abbey Hill Golf Centre, a Burhill Golf and Leisure (BGL) venue in Milton Keynes has successfully achieved GEO Certified status for another 3 years. Tony Hanson, a GEO accredited Independent Verifier, commented in the report: The management at…