Monthly Archives: July 2018

Le Golf National employee exprience innovation in practice

It’s all about the folks! – Employee experience innovation

By: Paul Armitage - General Manager, Le Golf National 2018. 07. 31.

Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…

Hoiana Shores Golf Club designed by Robert Trent Jones II.

Hoiana Shores Golf Club: part of a US$4 billion mega-resort

By: 2018. 07. 26.

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) began on 2 August 2016 when the Suncity Group received all of the official approvals. It is part of a US$4 billion mega-resort.…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…

Troy Merritt won the Barbasol Championship in 2018

Troy Merritt won the Barbasol Championship

By: 2018. 07. 24.

First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…

Cliff Drysdale Management became a division of Troon

What can bring Cliff Drysdale Tennis for Troon?

By: 2018. 07. 23.

I was not surprised when I heard that Troon acquired Cliff Drysdale Tennis for several reasons. The Cliff Drysdale Tennis is a global, full-service tennis management company that provides the “Ultimate Tennis Experience.” Cliff Drysdale Tennis will continue to operate…

Scotty Cameron Concept X putters CX-01 version

The new Scotty Cameron Concept X putters: CX-01 & CX-02

By: 2018. 07. 19.

It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…

Unlimited golf package concept and golf holiday

Golf holiday: Who can resist to the unlimited golf concept?

By: 2018. 07. 18.

Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…

2018 Ryder Cup by Getty Images

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation 2018. 07. 16.

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

The Shire London new website July 2018

In the spotlight: the new Shire London website

By: 2018. 07. 08.

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

Vale Resort with the new Club Car fleet

Vale Resort doesn’t want to miss the latest golf cart trend

By: 2018. 07. 06.

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

2018 HSBC Women's World Championship - Round 3

The HSBC Women’s World Championship retains its title sponsor

By: 2018. 07. 05.

The organizers of the HSBC Women's World Championship (renowned as ‘Asia’s Major’ as well) can relax at least until 2020 as HSBC decided to remain the title sponsor of the event. This comes in a very good moment as…

2018 WGC-HSBC Champions

Can the 2018 WGC-HSBC Champions engage its fans?

By: 2018. 07. 03.

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…