Monthly Archives: October 2019

True Spec Golf logo

Troon provides a meaningful experience with True Spec Golf

By: 2019. 10. 17.

These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…

Alexander Aisenbrey Öschberghof

What motivated Öschberghof’s 60M Euro investment?

By: 2019. 10. 14.

I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…

Jalmari Talola Soil Scout CEO

What opportunity does Husqvarna see in Soil Scout?

By: 2019. 10. 14.

One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Srixon Soft Feel Brite golf ball in and out of the box

Srixon Soft Feel Brite golf balls in all colors of the rainbow

By: 2019. 10. 08.

How many of you have played with Srixon Soft Feel golf balls? If you like these balls then, I have got good news for you. Srixon has just launched the Srixon Soft Feel Brite golf balls in North…

Troon's International Division Promotes Francisco de Lancastre David golf club management

Behind the Scenes of the Largest Role in Golf Club Management

By: Francisco de Lancastre David - Cluster General Manager - Troon 2019. 10. 07.

With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…

The new Titleist EXP01 golf ball made its way to the top

The new Titleist EXP01 golf ball made its way to the top

By: 2019. 10. 03.

As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…

Royal Greens Golf & Country Club Troon Golf Saudi

Golf Saudi is striving for a dynamic golf development program

By: 2019. 10. 02.

Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…

Ben Styles VP Golf at Hoiana Shores Golf Club Hoiana Integrated Resort

Here is how Hoiana Shores Golf Club preparing for the opening

By: 2019. 10. 02.

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…

6th Annual World Golf Awards 2019

Where are the World Golf Awards winning Portuguese golf resorts?

By: 2019. 10. 01.

I know you might be skeptical when you see Portugal to win 5 times in a row Europe's and World's Best Golf Destination at the World Golf Awards. However, I see that there is a real performance behind…