Golf Equipment

Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

Wilson Triad golf ball-Manolo-PHX-Photoshoot-0170

Attack pins with confidence with the new Wilson Triad golf balls!

By: 2022. 01. 24.

I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…

Junior Masters 2022 Close House

What will make the 2022 Junior Masters amazing at Close House?

By: 2022. 01. 21.

I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…

Fujikura Golf Ventus Family

How does Fujikura Golf’s Spread Tow Fabric help you make your game better?

By: 2022. 01. 18.

Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…

Callaway Rogue ST driver -Max-Driver-22-2427

How more stable will you feel with the new Callaway Rogue driver?

By: 2022. 01. 12.

I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…

TaylorMade Stealth driver family Stealth-Plus+-HERO

What’s behind the technological innovation in the TaylorMade Stealth driver family?

By: 2022. 01. 06.

What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

Reflo-campaign-9

How does Reflo make sustainable golf apparel?

By: 2022. 01. 03.

A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…

John Deere Italian Association of Golf Technicians Awards 2021 winners

How did John Deere win the Italian Association of Golf Technicians Awards?

By: 2021. 12. 13.

According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…

Toptracer UK Boys squad 2

What are the results of the England Golf & Toptracer cooperation so far?

By: 2021. 11. 26.

I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…

Skylark Golf & Country Club EcoBunker close look

How does EcoBunker help revitalize Skylark Golf & Country Club?

By: 2021. 11. 15.

Before I get into the details, I cannot neglect the adventurous history of the Skylark Golf & Country Club (previous name: Quinn Dell). Just Develop It Limited (JDI; a global investment company based in Hampshire, UK) acquired the…

TaylorMade Golf TP5 golf balls

What can TaylorMade Golf achieve with the acquisition of Nassau Golf?

By: 2021. 11. 04.

Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina.  TaylorMade Golf has completed…

AI Golf The Greenkeeper putting aid first step

Befriend AI Golf putting aid to decrease your HCP!

By: 2021. 11. 01.

Now I read that beginners and non-complete beginner golfers face 10 major challenges. One of their challenges is hit the putt. I am sure we can agree on that there is no annoying more than three or more…

Callaway Epic MAX Star Family hero image

Will the new Callaway Epic MAX Star Family be good for slow swing speed players?

By: 2021. 10. 21.

We’ve just started getting used to the Callaway Epic MAX driver (launched in February 2021) and now the new Callaway Epic MAX Star Family is coming: Consumer PAR: 11/4. I am afraid to ask: is this the right…

Normanby Hall Golf Course John Deere mower

Can Normanby Hall Golf Course afford John Deere equipment?

By: 2021. 10. 15.

How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…

Mizuno Autumn Winter 2021 Collection blue shirt version

Mizuno Autumn-Winter Collection 2021 with functionality at its heart

By: 2021. 10. 12.

Mizuno claims that the new Mizuno Autumn Winter Collection 2021 is modern and vibrant. Do you agree with Mizuno? Among the golf apparel brands, Puma Golf is more vibrant than any of its competitors. What I can say…

Callaway Golf Apex UW-lifestyle---3-600x600

What do tour players love so much about the new Callaway Golf Apex UW?

By: 2021. 10. 06.

The new Callaway Golf Apex UW ($299.99) - a high-performance Utility Wood - will be launched in the US on October 14. At first sight, it looks like a Nescafe 3-in-1. See below why! The unique design of…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…

AI Golf The Greenkeeper putting aid during golf lesson

How to orient between various golf putting aids?

By: 2021. 10. 01.

The recent KemperSports Golfer Insights Survey found „The majority of new golfers (58%) came to the game because of the pandemic. But they plan to play even more golf in 2021 and intend to play just as much…