Golf Equipment

Kentwools Limited Edition Fall Winter Collection 2020

Kentwool limited-edition Fall-Winter Collection with 3 benefits

By: 2020. 10. 20.

For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…

Titleist TSi driver TSi3 driver lifestyle photo

From what can the new Titleist TSi drivers save us?

By: 2020. 10. 16.

On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…

Callaway Golf X Forged CB irons STUDIO 29102020

Callaway Golf X Forged CB Irons vs. X Forged UT Irons

By: 2020. 10. 15.

On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…

The new generation of Titleist ProV1 and ProV1x 2020

The final Titleist Pro V1 and Pro V1x prototypes will be tested at TPC Summerlin

By: 2020. 10. 06.

A lengthy testing process is coming to an end this week. Following a two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition. The final…

Golf Pride Pro-Only Cord Series

Golf Pride Expands Popular PRO ONLY Putter Grip Family with CORD Series

By: 2020. 10. 02.

Last year, after much deliberation, I switched my golf grips to Golf Pride MCC Align and Golf Pride Tour Velvet Plus 4. The results speak for themselves. In the same year, I shared with you and explained to…

Titleist CNCPT irons for the cover

Why worth considering the new Titleist CNCPT irons?

By: 2020. 09. 24.

How many of you remember when I introduced you the first CNCPT by Titleist irons in April 2019? Now I can show you the latest Titleist CNCPT irons: CP-03 irons provide a balance of power and control in a progressive…

Mack Daddy CB wedges Studio-005-2020

Will Mack Daddy CB wedges bring relief in our short game?

By: 2020. 09. 17.

How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…

PING Autumn Winter 2020 men collection Norse Zoned Jacket

How comfy are PING’s Autumn/Winter 2020 men’s apparels?

By: 2020. 09. 10.

One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…

Digital Scorecard

How to change to a contactless digital scorecard?

By: 2020. 09. 09.

The coronavirus inclines us to increase the sense of security of our golf club's guests and members. We are already using with great confidence the PayPass solution for many years. The need to change to digital scorecards Speed…

Titleist virtual golf ball fitting consultations demo day

Are you ready for Titleist’s virtual golf ball fitting consultations?

By: 2020. 09. 03.

The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…

Inrange Golf Greenwich Penninsula Golf Range 20200827

Can Inrange Golf define the desired driving range experience?

By: 2020. 08. 29.

The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…

Callaway Golf Big Bertha B21 driver sole

Big Bertha B21 driver like you never seen before

By: 2020. 08. 25.

Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…

Oaks Prague managed by Troon Prive FAM trip 2020 August

Will Oaks Prague be a true luxury residential community?

By: 2020. 08. 22.

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…

Titleist T-Series Black T100S and T200

Limited edition: Titleist T-Series T100•S and T200 Irons in black

By: 2020. 08. 16.

Just before my well-deserved summer golf holiday, I thought to share with you a quick update on Titleist T-Series irons. Titleist launched in August 2019 the Titleist T100 and Titleist T200 and T300 irons. In January 2020 they…

Mizuno JPX 921 irons-Hot Metal Pro Pair

What sets the new Mizuno JPX 921 irons apart?

By: 2020. 08. 13.

These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…

Golf GameBook Swing Card

What are the synergies between Golf GameBook & Swing Index?

By: 2020. 08. 12.

The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…

TaylorMade Golf P770 iron tech photo

TaylorMade Golf is expanding its series of P•700 irons with…

By: 2020. 08. 10.

TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…

Titleist Tour Speed golf ball on the tee

How fast can the new Titleist Tour Speed golf ball be?

By: 2020. 08. 07.

Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…

Srixon Soft Feel BRITE golf balls in brite orange color

The pros of the 2nd generation Srixon Soft Feel BRITE golf balls

By: 2020. 08. 05.

In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…