Golf Equipment

Callaway Golf VR industry AAA Games Studio

Why is it worth for Callaway Golf to enter the VR industry?

By: 2020. 01. 23.

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

Wilson DUO Soft+ golf ball-tech image with black background

How soft is the new Wilson DUO Soft+ golf ball?

By: 2020. 01. 22.

I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…

Titleist T400 irons head close look

4 reasons why worth considering Titleist T400 irons

By: 2020. 01. 21.

Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…

Lamkin Grips - Calibrate Technology with 3 grips

How will Lamkin’s ST grip family be renewed in 2020?

By: 2020. 01. 20.

This week at the PGA Show in Orlando, Lamkin will introduce the new members of the ST grip line: ST+2 Hybrid and ST+2 Hybrid Calibrate grips. Both are loaded with advanced features including Lamkin’s new “Smooth Tack” material,…

2020 Wilson Staff D7 Forged iron-Cross-Cut-Powerchamber

Wilson Staff D7 forged irons with a true tour-level appeal

By: 2020. 01. 17.

For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…

2020 Titleist Tour Soft golf balls-dozens and sleeve-group

4 reasons for considering the new Titleist Tour Soft golf balls

By: 2020. 01. 16.

To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…

Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

Can the new Mavrik Driver outshine the Epic Flash?

By: 2020. 01. 15.

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…

Toptracer experience-Shot5

Where is Europe’s 100th Toptracer installation?

By: 2020. 01. 11.

Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…

What are the surprises in the 3rd generation Q-STAR TOUR golf ball?

By: 2020. 01. 09.

In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…

TaylorMade SIM driver close look

Why should we believe in the new TaylorMade SIM driver?

By: 2020. 01. 07.

It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…

Wilson Staff Model Wedges Model HT 60 10

How to gain short-game confidence with Wilson Staff Model Wedges?

By: 2020. 01. 02.

Not so long time ago I recommended the Wilson Golf Launch Pad family of clubs for my readers who are slicers. On the last day of 2019, Wilson launched its Wilson Staff Model Wedges. The new Wilson Staff…

Lamkin Putter Grip Fitting System - White Tee

How will Lamkin’s interactive Putter Grip Fitting System help us?

By: 2019. 12. 19.

I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…

ASICS GEL-COURSE Duo Boa golf shoes

Should ASICS get involved in the golf shoe business?

By: 2019. 12. 17.

Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…

Wilson Golf Launch Pad-Mens-Irons-Lifestyle-11315

The cure for slicers: Wilson Golf Launch Pad family of clubs

By: 2019. 12. 11.

As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…

Scotty Cameron Phantom X 12.5 putter face

Would you pick a Scotty Cameron Phantom X 12.5 putter?

By: 2019. 12. 04.

What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…

Cobra Golf SpeedZone driver close look from the bottom

Can Cobra Golf SPEEDZONE driver really boost your speed?

By: 2019. 11. 19.

I can't resist comparing new golf club models with their competitors. This is also true regarding the Cobra Golf SPZONE driver that will be available from January 17, 2020. As I was preparing for how to present to…

Here come the new Vokey Design SM8 wedges!

By: 2019. 11. 18.

Today at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time. This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey…

Wilson Staff Model Utility Irons-Exploded

Are Wilson Staff Model Utility Irons confidence boosters?

By: 2019. 11. 07.

When I am writing about the latest golf clubs, it always fascinates me their material selection. This is also true regarding the Wilson Staff Model Utility Irons. In the last couple of years, there was almost no golf…

Sunderland of Scotland SS2020 Collection Mens-Coldwear

Are you surprised by Glenmuir’s acquisition of Sunderland of Scotland?

By: 2019. 10. 28.

The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…

True Spec Golf logo

Troon provides a meaningful experience with True Spec Golf

By: 2019. 10. 17.

These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…