Golf Equipment

Titleist Pro V1 in 2021 packshot

What to expect from Titleist Pro V1 & Pro V1x in 2021?

By: 2021. 01. 21.

Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…

Vokey WedgeWorks M Grind Collection M-Grind-LTD

How can the Vokey WedgeWorks M Grind Collection change your game?

By: 2021. 01. 20.

I am very curious about what the virtual PGA Show in Orlando will be like next week. It is fair to say it will be challenging for everybody to experience new products like the Vokey WedgeWorks M Grind…

TaylorMade SIM2 Max driver vertical

Find the extra forgiveness in the new TaylorMade SIM2 drivers!

By: 2021. 01. 19.

Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

Klaus Peter Schneider Snyder golf balls

How can Snyder golf balls encourage us to play more?

By: 2021. 01. 13.

Not so long time ago I came across the German Snyder golf balls in the magazine of the German Golf Club Managers Association (GMVD). Somehow the Snyder golf balls aroused my interest. This is why I invited Klaus-Peter…

Callaway Golf Apex 21 irons close look

The first Callaway Golf Apex irons designed with A.I.

By: 2021. 01. 12.

My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…

Bridgestone Golf e6 golf ball

How was the Bridgestone Golf e6 golf ball renewed?

By: 2021. 01. 07.

Bridgestone Golf is trying to keep up the success of its Bridgestone Golf e6 golf ball. Would you believe it is a 15 years old golf ball model? The Bridgestone e6 golf ball is the longest-running model in…

Glenmuir Autumn Winter 2021 collection

What’s new about Glenmuir’s Autumn Winter 2021 Collection?

By: 2020. 12. 21.

One of the things I really like in Glenmuir apparels are the premium materials and the durability. Glenmuir has just revealed its Autumn-Winter collection for 2021. The three striking color stories continue for AW21 with Spring Green, Magenta,…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Mizuno M Craft putter 2021 square

How will the Mizuno M. Craft putter line expand in 2021?

By: 2020. 12. 08.

Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…

Golf Pride Concept Helix Grip System final

Golf Pride’s new Concept Helix grip DIY installation system

By: 2020. 12. 02.

Early this year I regripped most of my golf clubs with Golf Pride's MCC Align and Tour Velvet Plus4. It was really time-consuming...Maybe I should practice it more? Now we can hope that the new Golf Pride Concept…

PING Europe Lisa Lovatt general manager

Is PING Europe’s new female leader good for profits?

By: 2020. 11. 27.

I was very happy to hear that PING Europe has got a female general manager. To understand the significance of this appointment and promotion, we should have a look at these stats: Today, 44% of companies have three…

Wilson Staff Model R golf balls

What makes Wilson Staff Model R golf balls astounding?

By: 2020. 11. 19.

What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…

Puma Golf IGNITE CAGED CRAFTED footwear close look from the top

How to get excited about Puma’s new IGNITE CAGED CRAFTED footwear?

By: 2020. 11. 18.

Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…

Shot Scope Course Hub social community Pumpherston page

Do we really need Shot Scope’s Course Hub social community?

By: 2020. 11. 12.

When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…

ECCO S-THREE hybrid shoes Masters-player-shoe- side-A1

Where is the breakthrough in the new ECCO S-THREE hybrid shoes?

By: 2020. 11. 10.

ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship. Many of the shoes in the current…

Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: 2020. 11. 09.

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Wilson Staff Model CB Iron 7 hero

Are Wilson Staff Model CB Irons really for tour-level players?

By: 2020. 10. 27.

I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…

Titleist TSi2 TSi3 fairway metals Family

Are Titleist TSi2 and TSi3 fairways really groundbreakers?

By: 2020. 10. 26.

Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…