Golf Equipment

Callaway JAWS MD5 Raw Wedges-T-GRIND-1599-600x600

What are the pros of Callaway JAWS MD5 Raw Wedges?

By: 2020. 05. 28.

At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…

GolfGenius MVP Capital Partners

Why MVP Capital Partners is investing in Golf Genius?

By: 2020. 05. 26.

Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners.  Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…

TaylorMade Golf MyMG2 personalized wedges program in 2020-JPO-38-141696-original-1588178798

What can we get in the MyMG2 personalized wedge program?

By: 2020. 05. 05.

Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…

Puma Golf Tie Dye Collection-Social-IG-GO-Apparel-TieDye-Feed-1728x2160px-Caged-Detail-0652

New Puma Golf collection in the nostalgia of Tie Dye

By: 2020. 05. 01.

One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…

Wilson Staff Model golf balls in Baller Box

Don’t confuse the Wilson Staff Model golf balls with the Easter eggs!

By: 2020. 04. 24.

To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…

Evnroll-RS399-ER2B Face Sole-R2

Evnroll won MyGolfSpy’s 2020 ‘Most Wanted’ blade putter test

By: 2020. 04. 09.

I am expecting that after the coronavirus crisis we will run to play golf as much we can. Let's utilize this time to get to know independent golf equipment manufacturers and brands like Evnroll. Evnroll has recently won…

Ecco Golf Street 10 step out of the sand trap

Ecco Golf Street 10 & the realization of the hybrid revolution

By: 2020. 03. 19.

In 2013 I said that it is a question of time that spikeless golf shoes will be a very important segment among golf shoes. This seems to be proven by the success of Ecco Golf. Ecco Golf has…

Cuater by TravisMathew Gloves 1080x1080-Studio-7

Cuater by TravisMathew: performance vs style. Who will win?

By: 2020. 03. 17.

How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…

PING SS2020 Men's Performance Apparel Collection with sensor technology

Sensor technology in PING’s SS20 Men’s Performance Apparel Collection

By: 2020. 03. 10.

When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…

Mizuno Spring Summer 2020 golf footwears lifestyle

Practical choices: Mizuno Spring/Summer 2020 golf shoes

By: 2020. 03. 09.

I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

Upgraded Mizuno Shaft Optimizer

How can Mizuno’s upgraded Shaft Optimizer empower us?

By: 2020. 03. 03.

These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…

OGIO SE Golf Bags Ship Sticks cooperation

What are the benefits of the OGIO & Ship Sticks partnership?

By: 2020. 02. 26.

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

Callaway Chrome Soft golf ball 2020 Hero-Concept-03

What makes the Callaway Chrome Soft golf ball go further?

By: 2020. 02. 13.

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

TaylorMade Spider S putter Navy-from the back

TaylorMade Spider S putters with high-MOI mallet designs

By: 2020. 02. 12.

Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…

Glenmuir Autumn Winter 2020 Collection Front Cover-Landscape

Think ahead with the Glenmuir Autumn Winter 2020 Collection!

By: 2020. 02. 11.

Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…

Titleist AVX golf ball dozen and sleeve-group

Will the new Titleist AVX golf ball make you a golf hero?

By: 2020. 02. 11.

After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…

Mizuno M Craft putter MixedSilver

The new Mizuno M. Craft putter is not a Minecraft game!

By: 2020. 02. 10.

I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…

TaylorMade TP5 golf ball

TaylorMade TP5 / TP5X pix golf balls a’la Rickie Fowler

By: 2020. 01. 29.

We have got used to Tiger Woods is helping Bridgestone Golf (e.g. Bridgestone’s 2018 Tour B XS golf ball) in golf ball development. Now we can see how Rickie Fowler contributed to the development of TaylorMade TP5 &…

Ecco S-Three golf shoes-upper-MABS-black and white version

How can the Ecco S-Three golf shoes enhance our comfort?

By: 2020. 01. 28.

It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…