I can’t count how many times I've promised to invest in solid, waterproof clothing after getting soaked while playing golf. It can be frustrating to deal with being drenched when you only want to enjoy your time on…
McKinsey predicts that by 2025, most companies will utilize data to enhance their operations and enable better decision-making. Golf clubs embrace a progressive approach by leveraging data-driven decision-making instead of relying solely on predictions. This shift allows for…
Oxygen plays a crucial role in the respiration of plant cells, and ensuring an adequate supply is vital to their health. Oxygen availability is primarily influenced by the balance of water and air in the soil or substrate.…
It is becoming increasingly evident that athleisure is a significant and growing trend in the sportswear industry, including golf apparel. This presents an exciting opportunity for brands to innovate and cater to consumers' evolving preferences, seeking style and…
The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
COBRA Golf has introduced its new KING TEC irons, specifically designed to help golfers with a handicap of 20 or less improve their performance on the course. KING TEC IRONS The new KING TEC irons, aimed at 0-12 handicaps…
Those who know me well can tell you how much I enjoy carrying my golf bag on my back while playing. After all, golf is meant to be an active sport! I have to admit that there are…
Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
According to Straits Research, the global sustainable athleisure market was valued at USD 90.62 billion in 2022. It is projected to attain a value of USD 134.67 billion by 2031, representing a compound annual growth rate (CAGR) of…
When reflecting on what truly matters in a golf bag, I recognize the following essential elements that inspire my choice: Lightweight design, Durability - Even a tee or a golf turf repair fork won't pierce the bag. User-friendly…
Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…
The progress that Fujikura has made in its industry over the last 30 years is undeniably remarkable. I have identified nine major milestones in Fujikura's journey throughout this period. Let's take a moment to acknowledge and appreciate Fujikura's…
Did you know that Woodhall Spa has not permitted buggies on its two championship courses, the Bracken and the recently renovated Hotchkin (by Tom Doak)? I'm also a fan of walking, if possible. I admit that I was…
There isn't a year that goes by without me watching the scene from the movie Goldfinger, which is set in Stoke Park. Stoke Park's timeless beauty has graced the screens of numerous films, including Tomorrow Never Dies, Bridget…
Second Sun, a pioneering force in cutting-edge sustainability solutions for turf management, proudly announces Christian Faergemann's appointment as Strategic Advisor and investor. Faergemann's wealth of experience in the golf industry, coupled with a profound understanding of the synergy…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
The USGA's latest U.S. Handicapping Statistics show that the average handicap index in the U.S. is: Male: 14 (UK: 17.2) Female: 28 (UK: 27.2) In 2016, I stumbled upon a MyGolfSpy report on golfers' handicaps. It was inspiring…
The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…