Golf Equipment

Mizuno JPX 921 irons-Hot Metal Pro Pair

What sets the new Mizuno JPX 921 irons apart?

By: 2020. 08. 13.

These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…

Golf GameBook Swing Card

What are the synergies between Golf GameBook & Swing Index?

By: 2020. 08. 12.

The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…

TaylorMade Golf P770 iron tech photo

TaylorMade Golf is expanding its series of P•700 irons with…

By: 2020. 08. 10.

TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…

Titleist Tour Speed golf ball on the tee

How fast can the new Titleist Tour Speed golf ball be?

By: 2020. 08. 07.

Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…

Srixon Soft Feel BRITE golf balls in brite orange color

The pros of the 2nd generation Srixon Soft Feel BRITE golf balls

By: 2020. 08. 05.

In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Is the new FootJoy Spring Summer 2021 collection sustainable?

By: 2020. 07. 16.

When we discuss the new FootJoy Spring-Summer 2021 Collection we cannot afford not to pass by the importance of sustainable fabrics. I know from my interview with Kristin Hinze, the Global Head of Merchandising at Puma Golf that…

Shot Scope V3 watch in blue

What are the 2 major benefits of the new Shot Scope V3 watch?

By: 2020. 07. 13.

The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…

Vokey WedgeWorks with T Grind wedges

Vokey WedgeWorks adds tour-proven T Grind. See how!

By: 2020. 07. 09.

If the 2020 Ryder Cup is postponed to 2021 then at least let's have something new and tour-proven in our bag. The good news that Vokey WedgeWorks adds tour-proven T Grind. The T Grind was designed for great…

Golf Pride MCC Teams dynamic grips

How to have colorful Golf Pride MCC grips?

By: 2020. 07. 03.

When I changed to Golf Pride MCC Align grips in February I realized two things: The grips have a great impact on my game;It is worth changing them at least once within 2 years. Now I am in…

Glenmuir Spring Summer 2021 Collection front cover

The Glenmuir Spring Summer 2021 Collection: +40 UV protection

By: 2020. 07. 01.

Before I would present you the Glenmuir Spring Summer 2021 Collection, it is important to know, especially if you are a pro-shop owner/manager or a golf retailer what are the TOP 3 activewear trends: Nostalgia / Retro Reboot:…

Cleveland Golf RTX ZipCore wedge-Tech image

What are the 4 innovations in the Cleveland Golf RTX ZipCore wedge?

By: 2020. 06. 30.

I’ve almost started to think there won’t be more Cleveland Golf products when I came across the new Cleveland Golf RTX ZipCore wedge. Cleveland Golf will launch in North America on August 14, 2020, its new flagship wedge…

PUMA Golf RS-G golf shoes after a great swing

Nostalgia inspired new PUMA Golf RS-G golf shoes

By: 2020. 06. 24.

It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…

PUMA Golf x Arnold Palmer Collection-1080x1350px-Detail-5-border

PUMA Golf x Arnold Palmer Collection: do you need more colorful?

By: 2020. 06. 09.

As more and more golf courses are reopening, it is not a bad moment to think about our golf apparel for the rest of the golf season. PUMA Golf revealed today its PUMA Golf x Arnold Palmer Collection…

Odyssey Triple Track Putters -Seven-1618

How hyperacuity makes Odyssey Triple Track Putters better?

By: 2020. 06. 04.

Slowly we can get used to Callaway Golf is coming up with uncoventional technology solutions in product development: 2016: Callaway Golf was interested in Boeing‘s aerodynamics knowledge to provide the most forgiving shape for the XR 16 Driver and to achieve more…

Callaway JAWS MD5 Raw Wedges-T-GRIND-1599-600x600

What are the pros of Callaway JAWS MD5 Raw Wedges?

By: 2020. 05. 28.

At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…

GolfGenius MVP Capital Partners

Why MVP Capital Partners is investing in Golf Genius?

By: 2020. 05. 26.

Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners.  Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…

TaylorMade Golf MyMG2 personalized wedges program in 2020-JPO-38-141696-original-1588178798

What can we get in the MyMG2 personalized wedge program?

By: 2020. 05. 05.

Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…

Puma Golf Tie Dye Collection-Social-IG-GO-Apparel-TieDye-Feed-1728x2160px-Caged-Detail-0652

New Puma Golf collection in the nostalgia of Tie Dye

By: 2020. 05. 01.

One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…

Wilson Staff Model golf balls in Baller Box

Don’t confuse the Wilson Staff Model golf balls with the Easter eggs!

By: 2020. 04. 24.

To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…