Golf Equipment

Aphrodite Hills Resort new Club Car golf carts

The Aphrodite Hills Resort has added 72 new Club Car golf carts to its fleet!

By: 2024. 03. 13.

After 14 years, it was time to say goodbye to the Club Car Precedents golf carts at the Aphrodite Hills Resort in Cyprus. The outgoing golf cart fleet has clocked up around 1.8 million kilometers since 2010. The…

Shot Scope X5 golf watch with Hole Maps 2024

How much better will our game be with the Shot Scope X5 watch with ‘hole maps’?

By: 2024. 03. 13.

To be honest, I still rely on my Shot Scope V3 golf watch during games. It helps me choose golf clubs and determine the right amount of force to use. The previous edition of the Shot Scope X5…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

Golf Pride Reverse-Taper-Red_Grip-Family

How can the Reverse Taper Technology of the new Golf Pride putter grip improve our game?

By: 2024. 03. 05.

I checked Google's February report on my articles' readership and popularity this morning. I discovered that my most well-received piece was about Golf Pride's Reverse Taper Technology golf grips. However, I realized that I made a mistake—or they…

Golf Genius Shotzoom acquistion Golfshot Plus 2024

How will Shotzoom’s acquisition benefit Golf Genius and golfers?

By: 2024. 02. 29.

For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…

Club Car DP World Tour extended partnership 2024

Where else could Club Car’s successful partnership with the DP World Tour expand?

By: 2024. 02. 28.

Club Car has served as a supplier to the Tour since 1999, providing indispensable vehicles for the staging of DP World Tour events worldwide. The DP World Tour has just announced the continuation of its cooperation with Club…

PowaKaddy CT8 GPS GMS05140

Which PowaKaddy electric golf trolley was the best-selling in the UK in 2023?

By: 2024. 02. 27.

In March 2023, the launch of the RX Remote range marked a significant milestone for PowaKaddy. The remote-controlled RX1 and RX1 GPS have been extremely well-received, offering new convenience and performance for golfers worldwide. Throughout 2023, PowaKaddy maintained…

Wilson Dynapower Forged iron series_SS_1

How did the AI technology help develop the new Wilson Dynapower Forged irons?

By: 2024. 02. 26.

On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Golfzon Range by Leadbetter

Golfzon Range by Leadbetter continues to expand, opening its 2nd venue

By: 2024. 02. 21.

A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…

Foremost Golf and Golf Swing Systems partnership

How the partnership with Foremost Golf can boost Golf Swing Systems’ sales?

By: 2024. 02. 20.

The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…

TaylorMade TP5 golf ball technology

What makes the new TaylorMade TP5 golf balls so incredibly fast?

By: 2024. 02. 19.

As I prepare to unveil the latest TaylorMade TP5 golf balls, let me take a moment to reflect on the incredible innovations that have transformed this model over the past five years: In 2019, TaylorMade introduced the Speed-Layer…

PING s159_E_Lifestyle_2

Is the WebFit application reliable for personalizing the new PING s159 wedges?

By: 2024. 02. 15.

Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…

ECCO Golf LT1 golf shoes_BOA-BLACK-PR-ECCO-Greece-2023-by-Mike-Meyer-PHOTOGRAPHY-4571

What are the game-changing innovations in the new ECCO Golf LT1 golf shoes?

By: 2024. 02. 13.

What could be a better birthday present than a brand-new pair of ECCO golf shoes? And guess what? The ECCO Golf LT1 shoes have finally hit the stores. So, what are you waiting for? Treat yourself and hit…

PING AW 24 men's collection Levan_Graphene_Jacket_Black

Where are the sustainable materials in the PING AW24 men’s collection?

By: 2024. 02. 01.

In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…

Golf Genius IAGTO partnership

Make the most of your golf trip experience offer with Golf Genius!

By: 2024. 01. 31.

It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

2024 Titleist AVX golf ball in game

Will the new Titleist AVX golf ball be my savior on the greenside?

By: 2024. 01. 25.

Many of us seem to be facing some difficulties regarding reducing the number of shots on the greenside. Generally, the Titleist AVX golf ball is for those seeking more distance (like me). Compared to Pro V1, AVX flies…

Wilson Staff Model Blades_Iron_Tech2

What can convince you about the new Wilson Staff Model Blades?

By: 2024. 01. 24.

Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…

Boxto Nicklaus Legacy Pro 6

Will Boxto achieve its desired goals with Nicklaus Companies?

By: 2024. 01. 23.

Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…