It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…
Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…
For the second year in a row, the GCSAA Foundation’s Rounds 4 Research program supporting turfgrass research broke records, yielding more than $544,500 during its April 24-30 online auction, an increase of $53,300 over 2022. The GCSAA Foundation…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…
I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…
Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…
The Nicklaus Design and Heritage Links began the development of an 18-hole course at Sterling Grove Golf & Country Club on 7 February 2019. This is the second Nicklaus Design golf course with Toll Brothers (a Troon brand).…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…
Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…
A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…
The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…
Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…
Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…
Last week Troon Privé has been selected to manage Southern Trace Country Club (since 1988). Previously ClubCorp managed the country club. Troon will oversee golf, club and food & beverage operations as well golf course agronomy and membership…
The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…