Are you Pinterested in golf??
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
Monthly Archives: August 2012
GolfTube goes live
I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…
How Titleist missed an opportunity…
I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…
Would you be a golf superintendent???
While we are complaining about how hard to keep alive our golf course, it seems to me that golf superintendents' life is not so bad (in the US). Golf superintendents' salary grew between 2005-2011 incrementally. Of course if…
NGCOA vs social commerce
Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…
Is Groupon a threat to golf clubs?
The manager of Chalgrave Manor Golf Club in Befordshire has warned early this year that the group-buying discount website Groupon is a threat to British golf clubs. Probably you remember how Groupon helped to boost golf deals by 100% last year…