Monthly Archives: July 2021

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

Puma Golf SNACK SHACK collection mix

Why has the Puma Golf SNACK SHACK collection become so restrained?

By: 2021. 07. 20.

I was already getting used to the bold and innovative style of Puma Golf when I saw the new SNACK SHACK collection. Maybe the PUMA Golf x Arnold Palmer Collection is similarly restrained. Let's take a closer look at…

self-contained accommodation offer Quinta da Marinha villa

What does self-contained accommodation offer in Quinta da Marinha?

By: 2021. 07. 19.

It is not a big surprise that self-contained accommodations are gaining momentum as many people are still very careful about spending their holidays. Villas have rocketed in popularity this year too (e.g. Villas at Renaissance). Quinta da Marinha…

Les Bordes Golf Club New Course open

The Les Bordes Golf Club’s New Course is ready to impress you!

By: 2021. 07. 15.

I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…

Las Colinas Golf Country Club WOW Beach

What has Las Colinas Golf & Country Club achieved in 10 years?

By: 2021. 07. 13.

I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…

Rheingolf on the Green logo 50pcent

Rheingolf on the Green an Open-Air Golf Show in Germany: 20-22nd August

By: 2021. 07. 12.

It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is an excellent social proof too. I would utilize user social proofs as…

The Club at Pasadera Hole 9-resized

How can The Club at Pasadera further improve its member experience?

By: 2021. 07. 08.

Troon has been selected to manage The Club at Pasadera, a private country club in Monterey, California. Troon Privé will manage: resort-style amenities, food & beverage operations, golf course agronomy and membership marketing. The Club at Pasadera - history &…

TaylorMade 300 Mini Driver close look

Can you recognize TaylorMade’s iconic 300 driver in its new form?

By: 2021. 07. 07.

How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…

Yas Acres golf course in the future

How long should we wait for the Yas Acres golf course?

By: 2021. 07. 06.

To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Rosa Private Golf Club Poland

How to make your golf holiday exciting in Poland?

By: 2021. 07. 01.

I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…