Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…
As a business we recognised in the very early days the potential dangers Covid-19 may bring. We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…
Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners. Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…
I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…
In the last two months, I’ve been researching and analyzing how coronavirus affects public golf clubs around the globe. Robert A. Sereci (GM/COO, Medinah Country Club) shared with us his thoughts about what will coronavirus change in membership…
Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB! And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…
Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…
Have you noticed the latest announcement of the Portuguese tourism board? It said the country's beaches and hotels will be ready to welcome tourists by mid-June. According to my source, a complete cancelation of the tourist season this…
In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…
Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…
The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…