The new Titleist TS Hybrids (TS2, TS3) that will available worldwide from August 30 are also part of the “Titleist Speed Project”. I assume you are already familiar with Titleist TS 1,2,3, and 4 drivers. The new Titleist TS…
With the launch of PING Glide 3.0 wedges, PING actually redesigned its wedges from scratch. PING’s engineers took a grip-to-grind approach, re-designing every component of the club to create a higher-spinning, more forgiving, lighter overall design that offers…
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…
There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
I assume you have already heard of the CNCPT by Titleist CP-01 irons. The reason why I remind you of them is that the new Titleist U-Series utility irons remind me them... Check out below! Titleist calls these…
The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…
Dom Pedro Golf has begun a major €4.5 million upgrade of its five championship golf courses. Pietro Dal Fabbro, CEO of Dom Pedro Golf, said: " This is the biggest investment we have made in recent years and…
Do you remember when Callaway Golf acquired OGIO International for $75.5 million and TravisMathew for $125.5 million in cash in 2017? Now, we can see a similar acquisition at Acushnet. They recently acquired KJUS, a premium Swiss, global…
Do you remember when Tiger Woods won The Masters in 1997 using a Tel3 Newport model? You know the one with 32 white dots on its back and the bronze-colored insert. Now we can witness the reincarnation of…
Sustainability and environment committed golf club management is not just an option, but a fundamental, mandatory principle. Today it is not enough to achieve the Golf Environment Organization's OnCourse Certificate. When you are renovating your clubhouse or building…
In February this year, I have already told you that the Spanish La Cala Resort near Málaga (Costa del Sol) began in 2018 a major renovation program of its 3 golf courses. The renovation project started on the Campo America…
Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…
Honma Golf recently has introduced the Honma Future XX premium golf balls (6-piece) as the flagship model in its latest multi-layer golf ball range. They are not the first to offer a 6-piece golf ball. Maxfli launched the…
How many of you have concrete golf holiday plans and ideas for this summer? Are you planning a golfing holiday with the kids or even with grandparents? Yes, with kids! I can ensure you here right at the…
Last weekend we hosted some guests for dinner. We wanted to pimp up the dinner with some Italian wines to make the gathering more memorable. As I was planning which wines should we buy, I used Vivino (the…