Monthly Archives: December 2020

Golf Business Monitor in year 2020

Golf Business Monitor’s fascinating achievements in 2020

By: 2020. 12. 28.

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…

Festival of Turf 1200X6752

The Festival of Turf is coming in the COVID-secure setting

By: 2020. 12. 22.

How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…

Glenmuir Autumn Winter 2021 collection

What’s new about Glenmuir’s Autumn Winter 2021 Collection?

By: 2020. 12. 21.

One of the things I really like in Glenmuir apparels are the premium materials and the durability. Glenmuir has just revealed its Autumn-Winter collection for 2021. The three striking color stories continue for AW21 with Spring Green, Magenta,…

G2 Girls Golf Academy - Lonestar Invitational Group Photo

Troon is partnering with the G2 Girls Golf Academy

By: 2020. 12. 19.

As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…

Dr Frank Rossi BIGGA Continue to Learn Educational Program online

BIGGA’s Continue to Learn education program goes online in 2021

By: 2020. 12. 16.

The British & International Golf Greenkeepers Association (BIGGA) has unveiled its program of education for January 2021, with members offered access to BIGGA’s world-renowned Continue to Learn via an entirely-online platform for the first time ever. BIGGA should…

WGC HSBC Champions - Previews Day One - Photo by Getty Images

HSBC’s key global golf partnerships can calm down. See why!

By: 2020. 12. 14.

HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Mizuno M Craft putter 2021 square

How will the Mizuno M. Craft putter line expand in 2021?

By: 2020. 12. 08.

Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

59Club Service Excellence Award Winners 2020

Who are the winners of the 59Club Service Excellence Award in 2020?

By: 2020. 12. 04.

The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…

Troon Country Club final version

The results of Troon Country Club’s $4.6 million golf course renovation

By: 2020. 12. 03.

We don't hear too much about Tom Weiskopf's golf course design works. He has got only cca. 26 golf course design works in the US. Troon Country Club (Scottsdale, Arizona) is one of his first venture into golf…

Golf Pride Concept Helix Grip System final

Golf Pride’s new Concept Helix grip DIY installation system

By: 2020. 12. 02.

Early this year I regripped most of my golf clubs with Golf Pride's MCC Align and Tour Velvet Plus4. It was really time-consuming...Maybe I should practice it more? Now we can hope that the new Golf Pride Concept…