Tag: Artificial Intelligence

Wilderness Club relaxation

What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?

By: 2024. 03. 27.

In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…

2024 CMAA Chairman Joe Mendez CCM CCE golf club manager

What improvements should golf club managers focus on in 2024?

By: 2024. 03. 22.

Given that Joe Mendez, CCM, CCE, has been elected as the 2024 CMAA Chairman, I believe gaining insight into his perspective on the challenges that golf club managers and leaders could potentially encounter in 2024. This inquiry could…

Wilson Dynapower Forged iron series_SS_1

How did the AI technology help develop the new Wilson Dynapower Forged irons?

By: 2024. 02. 26.

On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Cabot Ben Cowan Dewar

How does Cabot strive to develop its golf clubs & innovate the golf club industry?

By: 2023. 12. 20.

I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Noteefy logo with golf ball

How can Noteefy automate tee time booking personalization effectively?

By: 2023. 06. 05.

Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…

Wilson Golf Dynapower Driver Carbon toe down_resized

Can Wilson Golf repeat its success with the new Dynapower club range?

By: 2023. 01. 31.

As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…

Mizuno 2022 RB TOUR golf ball_3 Pack Open

How much does the AXIAFLOW dimple improve the Mizuno 2022 RB TOUR golf balls?

By: 2022. 11. 08.

Mizuno has invested 3 years and picked the final & latest version of its new RB TOUR golf ball out of 99 prototypes. I was surprised to find only 272 dimples on the new Mizuno 2022 RB TOUR…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

John Deere OnLink greenkeeper

How does John Deere help optimize golf course operations expenditures?

By: 2022. 03. 25.

Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…

2022_Campaign_Wilson Staff D9 forged irons in bag

How you will become a sniper with Wilson Staff D9 forged irons?

By: 2022. 03. 23.

One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…

Callaway Epic MAX Driver very close look

What was artificial intelligence used in the new Epic MAX driver?

By: 2021. 02. 19.

Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…

Callaway Golf Apex 21 irons close look

The first Callaway Golf Apex irons designed with A.I.

By: 2021. 01. 12.

My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…

Callaway Golf X Forged CB irons STUDIO 29102020

Callaway Golf X Forged CB Irons vs. X Forged UT Irons

By: 2020. 10. 15.

On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…

Saadiyat Beach Golf Club Abu Dhabi golf venues

How will Abu Dhabi golf venues get back into the swing?

By: 2020. 08. 11.

I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…

Shot Scope V3 watch in blue

What are the 2 major benefits of the new Shot Scope V3 watch?

By: 2020. 07. 13.

The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…

Guy Kinnings about the 2020 Ryder Cup

The 2020 Ryder Cup from the organizer’s perspective

By: Guy Kinnings - Deputy CEO, Ryder Cup Director & CCO at PGA European Tour 2020. 01. 27.

The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…

Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

Can the new Mavrik Driver outshine the Epic Flash?

By: 2020. 01. 15.

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…