Tag: Artificial Intelligence

Players 1st - AI Assistant_media_

How can the AI Assistant effectively help Players 1st gather customer feedback?

By: 2024. 11. 04.

There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…

Les Roches Gonzalo Sanchez Garcia

What opportunities does the golf management education program at Les Roches offer?

By: 2024. 06. 21.

The Les Roches postgraduate golf club management program is designed with the understanding that Spain is ranked among the leading global destinations for golf travelers. It draws approximately 1.2 million tourists annually and contributes more than €12 billion…

Tagmarshal powered by AI

How do golf clubs benefit from AI-powered Tagmarshal?

By: 2024. 04. 30.

In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…

Turf Gamechanger on the green

How can Turf Gamechanger help reduce golf course maintenance costs?

By: 2024. 04. 22.

Have you ever noticed the diverse range of lawnmowers that golf clubs use to preserve their courses and create an exceptional golf experience? It's worth pondering whether there could be a more sustainable solution, wouldn't you agree? I…

Wilderness Club relaxation

What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?

By: 2024. 03. 27.

In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…

2024 CMAA Chairman Joe Mendez CCM CCE golf club manager

What improvements should golf club managers focus on in 2024?

By: 2024. 03. 22.

Given that Joe Mendez, CCM, CCE, has been elected as the 2024 CMAA Chairman, I believe gaining insight into his perspective on the challenges that golf club managers and leaders could potentially encounter in 2024. This inquiry could…

Wilson Dynapower Forged iron series_SS_1

How did the AI technology help develop the new Wilson Dynapower Forged irons?

By: 2024. 02. 26.

On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Cabot Ben Cowan Dewar

How does Cabot strive to develop its golf clubs & innovate the golf club industry?

By: 2023. 12. 20.

I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Noteefy logo with golf ball

How can Noteefy automate tee time booking personalization effectively?

By: 2023. 06. 05.

Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…

Wilson Golf Dynapower Driver Carbon toe down_resized

Can Wilson Golf repeat its success with the new Dynapower club range?

By: 2023. 01. 31.

As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…

Mizuno 2022 RB TOUR golf ball_3 Pack Open

How much does the AXIAFLOW dimple improve the Mizuno 2022 RB TOUR golf balls?

By: 2022. 11. 08.

Mizuno has invested 3 years and picked the final & latest version of its new RB TOUR golf ball out of 99 prototypes. I was surprised to find only 272 dimples on the new Mizuno 2022 RB TOUR…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

John Deere OnLink greenkeeper

How does John Deere help optimize golf course operations expenditures?

By: 2022. 03. 25.

Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…

2022_Campaign_Wilson Staff D9 forged irons in bag

How you will become a sniper with Wilson Staff D9 forged irons?

By: 2022. 03. 23.

One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…

Callaway Epic MAX Driver very close look

What was artificial intelligence used in the new Epic MAX driver?

By: 2021. 02. 19.

Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…

Callaway Golf Apex 21 irons close look

The first Callaway Golf Apex irons designed with A.I.

By: 2021. 01. 12.

My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…

Callaway Golf X Forged CB irons STUDIO 29102020

Callaway Golf X Forged CB Irons vs. X Forged UT Irons

By: 2020. 10. 15.

On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…