Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
For Spring/Summer 2024, WGSN and Coloro predict key colors to be Fondant Pink, Cyber Lime, Radiant Red, Elemental Blue, and Nutshell, which are set to dominate the design and fashion world. I found one or two such colors…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
Until now, I only knew about elastomers, they are used for rubber tires and tubes for vehicles, motorcycles, bicycles, recreational vehicles, etc. I wondered what it can be used for in irons like the new PING i230 irons.…
I have just discovered that the advantages of graphene have been used for the new 2022 PING autumn-winter collection. Here are some important insights: thinnest and one of the most flexible materials in the clothing industry;stunning electrical and…
I was beginning to believe that I had found a very useful new type of golf club. What is it about? PING ChipR is a fully-engineered short-game solution that combines elements of a putter and wedge to help…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…
A quick reminder of the PING Glide 3.0 wedges before moving on to the new PING Glide 4.0 wedges. So maybe we better understand how different the new PING Glide 4.0 wedges are. The PING Glide 3.0 wedges…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…
How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…
I haven’t written about PING putter models in a while. Therefore, I decided to change this and share with you the latest PING putter models (11!). I will not detail all of them just my 6 favorite putter…
I was very happy to hear that PING Europe has got a female general manager. To understand the significance of this appointment and promotion, we should have a look at these stats: Today, 44% of companies have three…
One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…