Women’s golf in the UK is experiencing a remarkable boom, with equipment and apparel sales rising sharply over the past five years, driven by increasing female participation and growing retail initiatives. Leading the charge is American Golf, the…
PING SS26 collection aligns strongly with macro golf apparel trends while selectively amplifying lifestyle and brand-heritage positioning. The Spring/Summer 2026 men’s range demonstrates strong alignment with prevailing global sportswear and golf-specific trends, particularly in performance integration, lifestyle crossover,…
PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…
The increasing presence and recognition of women in the golf industry represent far more than symbolic progress—they signal a pivotal shift that could redefine the sport’s trajectory for decades to come. As women take on more visible roles…
In pursuit of enhancing my professional reputation and increasing awareness of my work, I actively seek opportunities to participate in industry competitions. Recently, I applied for the Sport Forum Awards, where I achieved third place in the sports…
Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…
In November 2022, it was announced that Bernardus Golf in the Netherlands will host the 2026 Solheim Cup. The team at Bernardus Golf is committed to delivering a world-class event that not only sets a new standard for…
Is it truly possible to harness the power of different materials to enhance the distance control of our putters? Or would this be a marketing ploy? PING has made a commendable effort to address our needs by developing…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
For Spring/Summer 2024, WGSN and Coloro predict key colors to be Fondant Pink, Cyber Lime, Radiant Red, Elemental Blue, and Nutshell, which are set to dominate the design and fashion world. I found one or two such colors…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
Until now, I only knew about elastomers, they are used for rubber tires and tubes for vehicles, motorcycles, bicycles, recreational vehicles, etc. I wondered what it can be used for in irons like the new PING i230 irons.…
I have just discovered that the advantages of graphene have been used for the new 2022 PING autumn-winter collection. Here are some important insights: thinnest and one of the most flexible materials in the clothing industry;stunning electrical and…
I was beginning to believe that I had found a very useful new type of golf club. What is it about? PING ChipR is a fully-engineered short-game solution that combines elements of a putter and wedge to help…
Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…