Monthly Archives: October 2022

The #MizNextGen Series driving range

How will the #MizNextGen Series be renewed to attract more talent in 2023?

By: 2022. 10. 31.

During the COVID-19 pandemic, we have seen so many major golf events and golf tournaments either canceled or in best cases postponed. Just to give you an exact number from 2020: 11 golf tournaments were canceled on the…

Landeryd Golf Club at Night

How will Landeryds Golf Club impress golfers at the driving range?

By: 2022. 10. 27.

I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…

PING i230 irons All Exploded

What is the function of the elastomer in the new PING i230 irons?

By: 2022. 10. 26.

Until now, I only knew about elastomers, they are used for rubber tires and tubes for vehicles, motorcycles, bicycles, recreational vehicles, etc. I wondered what it can be used for in irons like the new PING i230 irons.…

The Club at Olde Cypress pro shop_resized

What should the renovated clubhouse of The Club at Olde Cypress look like?

By: 2022. 10. 25.

The Club at Olde Cypress a private golf club in Southwest Florida has just reopened its 34,000-square-foot clubhouse following the final phase of a major renovation of its interior and on the heels of a full-scale agronomic remastering…

How do leading golf magazines’ lists help golf holiday & tee time sales?

By: 2022. 10. 24.

Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…

GolfSMART logo Square Simple

How does the GolfSMART mobile application reward playing golf frequently?

By: 2022. 10. 13.

Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…

RepSpark community on mobile

How can RepSpark Community help you to impress your pro shop customers & boost sales?

By: 2022. 10. 12.

Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…

Las Colinas Golf & Country Club golf course 1

Las Colinas Golf & Country Club proves to be good for the DP World Tour Qualifying School

By: 2022. 10. 12.

Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…

Nebřenice Chateau at Oaks Prague

How Oaks Prague saved Nebřenice Chateau from demolition & beautify it?

By: 2022. 10. 11.

Last year I gave professional training to a leading golf turf machinery company's sales team about the importance of sustainability. During this training, I told my audience: People enjoy playing a golf course that speaks of its place.…

Wilson Staff Model Putter Collection

Is the new Wilson Staff Model Putter Collection a game confidence booster?

By: 2022. 10. 10.

One of the best decisions I made last year was when I switched to the Wilson Infinite Bucktown putter. The improvement in my putting was pretty spectacular. That's why I became so curious about what the new Wilson…

2023 Titleist Pro V1 and Pro V1x golf balls_resized

Will the 2023 Titleist Pro V1 golf balls survive the validation process?

By: 2022. 10. 05.

Titleist has just started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The final Pro V1 and…

2023 Troon Card Program

What is the loyalty strategy behind the 2023 Troon Card Program?

By: 2022. 10. 04.

Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…