Monthly Archives: April 2016

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

How to achieve sustainability with limited cash flow?

By: Jonathan Smith 2016. 04. 27.

Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

What would be Algarve like without golf?

By: 2016. 04. 25.

It's hard to imagine the Algarve without thinking of golf, yet there was no golf life on this sunshine coastal area until 1966 when Henry Cotton first laid out the Championship course at Penina. Golf itself came to…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

Why is the indoor golf concept luring entrepreneurs?

By: 2016. 04. 13.

Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…

Can the Chinese golf be without HSBC’s support?

By: 2016. 04. 11.

Almost a decade (since 2007) has passed since the launch of the joint educational program of HSBC and the China Golf Association, the CGA-HSBC Junior Golf Program. It is supervised by a development committee that has representatives from HSBC,…

How will the Prince’s Golf Club revive?

By: 2016. 04. 07.

In the near future, it is still not expected that The Open Championship will return to the Prince's Golf Club despite all hopes. The golf club has not held The Open Championship since 1932 when Gene Sarazen won the competition.  A little…

What are Essendon Country Club’s ambitious future plans?

By: 2016. 04. 05.

Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…

How can Your Golf Travel expand its customer base?

By: 2016. 04. 04.

Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…

How did Evian found a golf prodigy to sponsor?

By: 2016. 04. 01.

Evian has recently announced its new brand ambassador, the golf prodigy Lydia Ko. It was a bold decision of Evian, since spending power and influence of women is growing. Therefore, it is good to appeal to potential female customers.…