Monthly Archives: April 2013

Golf challenge day in St Andrews: 50+ miles within a day

By: 2013. 04. 29.

In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…

If something is good, it sells itself!

By: 2013. 04. 25.

Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…

Callaway Golf partners with LinkedIn

By: 2013. 04. 24.

So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…

A miscarried Titleist promotion

By: 2013. 04. 18.

I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

Limited edition Wilson Staff D-100 for sale!

By: 2013. 04. 11.

Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

What is common in Ronald Reagan and PowaKaddy?

By: 2013. 04. 07.

All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…

Glide on golf course like Bubba Watson

By: 2013. 04. 03.

Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…

Why golf spike matters so much?

By: 2013. 04. 02.

After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…