Monthly Archives: December 2021

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Customer experience seriously talent

How to win the war for great talents by giving them the right tools?

By: 2021. 12. 20.

The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…

Timeline & Booking HowDidiDo

HowDidiDo helps to book your casual and competition rounds on the same page!

By: 2021. 12. 20.

Simplify and make it a no-brainer. Perhaps this is how the new HowDidiDo booking platform can be summarized. The new-look booking page can be accessed directly from the HowDidiDo app’s timeline via a new booking button.  Golfers can use the calendar feature to see…

Eagle Crest Resort-resized

What can Troon do to make Eagle Crest Resort even better?

By: 2021. 12. 17.

Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…

Acciona Open de Espana golf tournament logo IMG

IMG acquires the Acciona Open de España golf tournament and….

By: 2021. 12. 15.

As we prepare for Christmas, IMG acquired the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament. The transaction is expected to close in the first quarter of 2022, subject to ATP / WTA and regulatory approvals.…

John Deere Italian Association of Golf Technicians Awards 2021 winners

How did John Deere win the Italian Association of Golf Technicians Awards?

By: 2021. 12. 13.

According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

2021 Porsche European Open audience

Will the 2022 Porsche European Open be a blockbuster?

By: 2021. 12. 08.

I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

Aphrodite Hills Golf Club PGA National Cyprus

See why you shouldn’t give up on having a golf holiday in Cyprus!

By: 2021. 12. 06.

After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…