One of my favorite ECCO GOLF shoe models is the BIOM C4. That's why I play in these golf shoes. It also has the most suitable shape for my feet. Here comes ECCO GOLF’s Spring-Summer 2023 collection. The collection…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
Sand replacement can be taxing on golf clubs. You get sands that are contaminated, and they have to replace them. Because of this, many golf clubs are considering reducing the number of bunkers on their golf courses. Are…
In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
Since my FAM trip to Las Colinas Golf & Country Club in 2018, I saw many great achievements at the Spanish golf resort. Las Colinas Golf & Country Club won 3 categories in the World Travel Awards competition in 2021:…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…
I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…
How many of you know that the golf course at Aloha Golf Club was designed by Javier Arana? Aloha Golf Club - Par 72, 6,293m (6,882 yards) - has hosted the PGA Tour 3 times between 2007 and…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
The 151st Open will be played at Royal Liverpool Golf Club from 16-23 July 2023. This will be the 13th time the Championship has been staged at Royal Liverpool Golf Club. On this occasion, the British and International Golf Greenkeepers Association…
The 2023 Ryder Cup is almost here but I do not hear too much about it. Except that Sky Italia will be the TV partner of the event. Sky has already launched a new channel - Sky Sport…
You have may have heard of the importance of promoting your golf club's community open day(s) as a sustainability objective (GEO Foundation: CC4l). A good example of this is Carnoustie Golf Links' Well-Being and Recruitment Day. On Tuesday…
One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…
Rain Bird has added a new IC (Integrated Control) model to its Golf Solenoid Valve (GSV) Series product line. This new model provides the many benefits of GSV Series Valves to courses currently using the Rain Bird® IC…
Let's face it! We do not often hear about the appointment of female general managers or managing directors in the golf club industry. The Golf Club Managers Association said that only 20% of golf club managers were women in the UK…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…
The concept of the new Scotty Cameron Super Select putter model is not totally new. It is built on the concept of the 2020's Special Select line. In the new Scotty Cameron Super Select putter models, we will…
Mike Keiser's book - The Nature of the Game - was very instructive for me. Perhaps it was this book that convinced me how exciting and beautiful the links courses are and why minimalist golf course architecture is…
So far, when I was looking for a new shaft for my golf clubs, I took the following 5 aspects into account: Flex, Weight, Length, Torque, Kick point. Now, Fujikura Golf is explaining to me to pay attention…