Archive

Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

Wilderness Club Resort golf experience

What should Troon improve at the Wilderness Club Resort?

By: 2022. 01. 25.

Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…

Wilson Triad golf ball-Manolo-PHX-Photoshoot-0170

Attack pins with confidence with the new Wilson Triad golf balls!

By: 2022. 01. 24.

I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…

Junior Masters 2022 Close House

What will make the 2022 Junior Masters amazing at Close House?

By: 2022. 01. 21.

I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…

Las Colinas Golf Country Club restaurant

What new awards did Las Colinas Golf & Country Club win in 2021?

By: 2022. 01. 19.

If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…

Fujikura Golf Ventus Family

How does Fujikura Golf’s Spread Tow Fabric help you make your game better?

By: 2022. 01. 18.

Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…

W Costa Navarino -beach experience-pool

W Costa Navarino is inspired by the region’s traditional residential areas

By: 2022. 01. 17.

I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…

Antognolla Golf GEO Certified

See how Antognolla Golf has successfully achieved GEO Certified status!

By: 2022. 01. 14.

If I count correctly, Antognolla Golf is the twelfth Italian GEO Certified golf club! Antognolla Golf has: Met the required certification criteria for sustainable golf operations.Successfully completed the official third-party verification process.Successfully passed the final evaluation by GEO…

Callaway Rogue ST driver -Max-Driver-22-2427

How more stable will you feel with the new Callaway Rogue driver?

By: 2022. 01. 12.

I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…

Golf Genius BRS Jan 2021 Release- 1200x630

What synergies can Golf Genius and BRS Golf achieve together?

By: 2022. 01. 11.

The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…

North Berwick Golf Club GM Elaine McBride

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: 2022. 01. 10.

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

Boca Grove from the air Boca Raton Florida

Troon Privé will manage Boca Grove members-only golf and country club

By: 2022. 01. 07.

Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla.  Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…

TaylorMade Stealth driver family Stealth-Plus+-HERO

What’s behind the technological innovation in the TaylorMade Stealth driver family?

By: 2022. 01. 06.

What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

Concor Golf GNK Golf with great bunker

What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?

By: 2022. 01. 04.

You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…

Reflo-campaign-9

How does Reflo make sustainable golf apparel?

By: 2022. 01. 03.

A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Customer experience seriously talent

How to win the war for great talents by giving them the right tools?

By: 2021. 12. 20.

The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…

Timeline & Booking HowDidiDo

HowDidiDo helps to book your casual and competition rounds on the same page!

By: 2021. 12. 20.

Simplify and make it a no-brainer. Perhaps this is how the new HowDidiDo booking platform can be summarized. The new-look booking page can be accessed directly from the HowDidiDo app’s timeline via a new booking button.  Golfers can use the calendar feature to see…

Eagle Crest Resort-resized

What can Troon do to make Eagle Crest Resort even better?

By: 2021. 12. 17.

Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…