Monthly Archives: March 2020

GM of the Year 2019, Tim Good GM Thornbury golf club employees

Why golf club employees need both recognition & appreciation?

By: 2020. 03. 24.

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

Ecco Golf Street 10 step out of the sand trap

Ecco Golf Street 10 & the realization of the hybrid revolution

By: 2020. 03. 19.

In 2013 I said that it is a question of time that spikeless golf shoes will be a very important segment among golf shoes. This seems to be proven by the success of Ecco Golf. Ecco Golf has…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

Cuater by TravisMathew Gloves 1080x1080-Studio-7

Cuater by TravisMathew: performance vs style. Who will win?

By: 2020. 03. 17.

How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…

PING Junior Masters 2020 Close House

Close House will host the PING Junior Masters in 2020

By: 2020. 03. 12.

Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…

UK Golf Federation electronic cars

The UK Golf Federation’s latest effort for a better environment

By: 2020. 03. 11.

I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…

PING SS2020 Men's Performance Apparel Collection with sensor technology

Sensor technology in PING’s SS20 Men’s Performance Apparel Collection

By: 2020. 03. 10.

When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…

Mizuno Spring Summer 2020 golf footwears lifestyle

Practical choices: Mizuno Spring/Summer 2020 golf shoes

By: 2020. 03. 09.

I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

Lake Shore Yacht and Country Club

What would you improve at Lakeshore Yacht & Country Club?

By: 2020. 03. 05.

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

Coronavirus-H

How should the golf industry respond to coronavirus?

By: 2020. 03. 04.

Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…

Upgraded Mizuno Shaft Optimizer

How can Mizuno’s upgraded Shaft Optimizer empower us?

By: 2020. 03. 03.

These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…

female golf travelers

How do you want to impress female golf travelers?

By: 2020. 03. 02.

I have been wondering while service and product personalization is gaining momentum why is it so hard to find golf holiday packages for female golf travelers???? Today's smart female golf travelers expect experiences that closely match their preferences…