Monthly Archives: March 2023

The Manor House pro shop adidas golf shirt

How does The Manor House pro shop provide an ambient experience?

By: 2023. 03. 31.

The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…

Ian Brigmann COO Club Caddie

Are you on the back 9 of your facilities software?! 

By: 2023. 03. 30.

We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…

Scottish Golf and Players 1st partnership

Have Scottish golf clubs understood the benefits of Players 1st Member Experience Surveys?

By: 2023. 03. 29.

Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…

AGTC-2023-Miyazaki Japan

What are the chances of Japan becoming a bucket-list golf destination?

By: 2023. 03. 28.

Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…

Madeira IGTM Team 2022

What favors golf tourism in Madeira in 2023?

By: 2023. 03. 27.

This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…

Al Zorah 16th Hole London Golf Club partner

How much will impress London Golf Club members the ‘The Race to Al Zorah’ competition?

By: 2023. 03. 24.

Golfers' expectations are increasing regarding golf club membership. What can golf clubs do beyond golf experience personalization to impress their members? What type of event can really impress golfers and be competitive with other experiences? The usual partnership…

Rain Bird KSAB Utemiljö AB exclusive distributor partnership

Why did Raid Bird choose KSAB Utemiljö AB as its exclusive distributor in Sweden?

By: 2023. 03. 24.

KSAB first opened in the early 1980s in Västerås, providing a range of golf equipment products and services to golf courses, sports fields, landscapes, parks, and gardens across Scandinavia. In 2011 KSAB became a Rain Bird customer and…

Champion Hills with Troon Prive_resized

What innovative club membership offers does Champion Hills have?

By: 2023. 03. 23.

What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…

Golf Kitchen food golf clubs

Who will try to spice up Golf Kitchen to make it even more competitive?

By: 2023. 03. 22.

I am not saying anything new when I say that F&B is one of the most important sources of income for golf clubs. It is also worth noting that more cooking experiences are taking place online nowadays. GWI…

Shot Scope X5 GPS watch -WAT-BLE_4

How does the new Shot Scope X5 GPS watch provide contextualized insights?

By: 2023. 03. 21.

The sports performance and technology industry is undoubtedly an exciting and rapidly growing field. Allied Market Research predicts the global sports watches market size was valued at $25.6 billion in 2021, and is projected to reach $54.9 billion…

ECCO GOLF BIOM C4_DETAIL_A

Why are the ECCO GOLF BIOM C4 golf shoes from the SS23 collection a good choice?

By: 2023. 03. 20.

One of my favorite ECCO GOLF shoe models is the BIOM C4. That's why I play in these golf shoes. It also has the most suitable shape for my feet. Here comes ECCO GOLF’s Spring-Summer 2023 collection. The collection…

Foremost Golf Supplier Awards 2022

Who were the top suppliers of Foremost Golf in 2022?

By: 2023. 03. 20.

Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…

Ayla Golf Club bunker Capillary Bunker

How does the Ayla Golf Club save its deep and steep bunkers?

By: 2023. 03. 17.

Sand replacement can be taxing on golf clubs. You get sands that are contaminated, and they have to replace them. Because of this, many golf clubs are considering reducing the number of bunkers on their golf courses. Are…

Cover photo for press release_Players 1st and TrackMan

How is Players 1st responding to the growing off-course participation trend?

By: 2023. 03. 16.

In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Alfonso Castiñeira golf director Las Colinas Golf & Country Club

Who is the new golf director of Las Colinas Golf & Country Club?

By: 2023. 03. 14.

Since my FAM trip to Las Colinas Golf & Country Club in 2018, I saw many great achievements at the Spanish golf resort. Las Colinas Golf & Country Club won 3 categories in the World Travel Awards competition in 2021:…

59club Emirates Golf Club winner 2022

59club Service Excellence Awards: Who to watch out for in the MEA & Asia region?

By: 2023. 03. 13.

If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…

La Cala Resort clubhouse interior with greens

Would you share the renewed La Cala Resort clubhouse interior on Instagram?

By: 2023. 03. 13.

We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…

The Grove 1st hole_resized

The Grove will host the 5th & final event of the 2023 Rose Ladies Series

By: 2023. 03. 09.

I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…

Aloha Golf Club golf course

How necessary is the rebuilding of greens at Aloha Golf Club?

By: 2023. 03. 07.

How many of you know that the golf course at Aloha Golf Club was designed by Javier Arana? Aloha Golf Club - Par 72, 6,293m (6,882 yards) - has hosted the PGA Tour 3 times between 2007 and…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…