Monthly Archives: January 2017

the open royal troon flag 18th

Hosting The Open fulfilled the expectations of Scotland

By: 2017. 01. 31.

As we are getting closer to the 146th Open at Royal Birkdale  (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…

Millennials on golf courses

Why Millenials Matter: Golf Trends for the Next Generation

By: Whitney Reid Pennell 2017. 01. 27.

Most golf clubs operating in the 21st century know that there are changes afoot in the industry; complex changes that are requiring us to rethink how we attract and retain new members. One of the biggest changes is…

Tiger Woods TaylorMade sponsorship

What can TaylorMade gain from sponsoring Tiger Woods?

By: 2017. 01. 25.

TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…

Stoke Park

Stoke Park found an interesting golf travel segment

By: 2017. 01. 24.

A new international membership available from England's famous Stoke Park Country Club, Spa & Hotel. The ‘Colt International Membership' is available only to those whose permanent residence is outside of the UK and entitles the holder to up…

Data_Global Golf Advisors Club Leaders Survey_2016

The Art of Winning Golf’s Unfair Game

By: Rob Hill – Partner, GGA 2017. 01. 23.

“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…

IGTM Palais des Festivals et des Congrés

Why is IGTM important to French golf tourism?

By: 2017. 01. 13.

The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…

Verdura Resort

What are the ambitions of the Sicilian Verdura Resort?

By: 2017. 01. 11.

Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…

Lydia Ko selects Mckayson

What will be Lydia Ko’s new wardrobe like in 2017?

By: 2017. 01. 10.

I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…

D300 Irons

Can the Wilson Staff D300 Irons win the competition?

By: 2017. 01. 09.

I have waited so long to be able to share with you the latest Wilson Staff golf equipment news. The new Wilson Staff D300 irons will be available from January 23rd in the US. I assume, here in…

XXIO Prime driver

Is it worth discussing the new XXIO Prime golf clubs?

By: 2017. 01. 06.

I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…

Can Concert Golf revive the White Manor Country Club?

By: 2017. 01. 05.

The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…

Great Bertha Driver tech concept

What makes the Great Big Bertha Epic driver unique?

By: 2017. 01. 04.

To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…

How will the ECCO Golf UK sales team get stronger?

By: 2017. 01. 03.

Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…

Jason Day signs a contract with Nike Golf

Jason Day broke up with TaylorMade…partially

By: 2017. 01. 01.

I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…