In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region's golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I…
The integrated resort's new Stay & Play packages solve a real booking problem, but the golf and the beds aren't new, and neither is the competition circling Phuket's fairways. Golf travel has always had an awkward middle step.…
Overlooked by international golf tourists for decades, the Salzburg region is quietly assembling the ingredients of a world-class destination — spectacular mountain courses, DP World Tour credentials, and a connectivity story the industry has barely noticed. For years,…
At a time when golf developers around the world are competing to create memorable destination experiences, few properties possess what Mena House has had for more than a century: genuine global singularity. Situated at the base of the…
Camiral's sweeping investment in course infrastructure, sustainability, and bespoke VIP experiences signals a new benchmark for European golf tourism — one that every resort on the continent should be watching closely. In the fiercely competitive world of high-end…
When Sports Tours International announced the acquisition of Golfbreaks — Europe's leading golf travel operator — most industry watchers filed it as yet another consolidation deal in a fragmented market. They missed the bigger story. This is not…
Few sporting events in Europe can claim a return-on-investment ratio quite so striking: a tournament with a total budget of €5.5 million that generates an estimated €55 million in global media advertising value, €11 million in domestic value…
Last year, while planning my February holiday in Madeira, I decided to look into the construction of the Ponta do Pargo golf course. What began as simple curiosity quickly turned into a rare opportunity. Faldo Design responded with…
The global golf tourism market is estimated at around USD 30.01 billion in 2025, with projections to nearly USD 63 billion by 2035. Europe alone (including classic and emerging golf destinations) is expected to grow at ~7% CAGR…
B2B marketplaces are experiencing significant growth due to the increased adoption of digital solutions by decision-makers, enhanced access to financing options, and the ability to manage more complex value chains. The travel sector, exemplified by platforms such as…
When envisioning Denmark as an inspiring destination for our golf trip, these 7 remarkable golf clubs often capture our imagination: Great Northern (Jack Nicklaus design): Often considered the best course in Denmark. It features world-class facilities, a luxury…
I am thrilled that the golfing world has been graced with another masterpiece designed by Tom Doak, the Old Petty Golf Course in Cabot Highlands. Nestled beside the historic Old Petty Church and offering breathtaking views of the…
Contemporary golf travelers often perceive the extensive array of available experiences as overwhelming. Consequently, they desire user-friendly platforms capable of efficiently sorting through these options and facilitating seamless, real-time bookings on a global scale. The global market for…
I’ve found two intriguing pieces of information highlighting a shift in the travel industry. The 2025 Hilton Trends Report reveals that solo leisure travelers, known as "MeMooners," are set to transform the landscape, urging the industry to acknowledge…
At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
I hope sustainability will evolve beyond being just a buzzword, unlike the word "tech," which is frequently combined with other words (e.g., FinTech, HRtech, MarTech, etc.). I believe that sustainability should encompass a deeper meaning and play a…
GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…