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What better proof that BIG MAX golf bags are truly waterproof?

By: June 13, 2025
BIG MAX golf bags on extreme waterproof test_AQUA_Hybrid_4

BIG MAX has crafted an impressive and credible creative concept that showcases the true waterproof nature of their golf bags. In the exciting "Aqua Falls" campaign, we previously witnessed their bags being tested in canyoning. Now, we’re inspired…

Which 3 country clubs have been added to Arcis Golf’s portfolio?

By: June 12, 2025
Arcis Golf The Manor Golf & Country Club

Arcis Golf has acquired three nationally recognized clubs: The Country Club of the South (Johns Creek, Georgia) has a Jack Nicklaus-designed golf course. This is the very first Jack Nicklaus Signature course, opened in 1987. The Manor Golf &…

How did TPC Jasna Polana solve the on-demand service with ClubGrub?

By: June 11, 2025
Partnership ClubGrub and TPC Jasna Polana

For years now, I've recognized a significant opportunity that golf clubs are overlooking: the potential to elevate the experience by enabling food and beverage orders directly from golf carts. I assumed that if Greg Norman's 'Shark Experience' service…

Is fostering a culture of recognition the very foundation of your golf club?

By: June 10, 2025
2025 Toro Student Greenkeeper of the Year finalists recognition

In today's competitive landscape for talent, golf clubs and their leaders are on a mission to attract and retain top performers, including greenkeepers, while fueling organic growth and boosting employee productivity. By introducing innovative perks and creating flexible…

How did Weybrook Park Golf Club address golfers’ biggest complaint?

By: June 9, 2025
Weybrook Park Golf Club Finished Bunker by EcoBunker

I won’t delve into the frequently encountered challenges that golf clubs face in maintaining their bunkers. Instead, I'll highlight two common obstacles: the ongoing battle with contaminated sand and the "beauty" of erosion that shapes the faces and…

How will Ceri Menai-Davis, a former Toby Sunderland Award winner, impact parents’ lives?

By: June 6, 2025
Ceri Mentai-Davis family in hospital cancer

Since 2021, when Ceri Mentai-Davis - CEO & Co-Founder of 'It's Never You' charity + Director: The Shire London, The Inspiration, The Legacy & West London Golf Centre - lost his son Hugh, I have been inspired by…

How is Reynolds Lake Oconee expanding its golf club portfolio?

By: June 6, 2025
Reynolds Laked Oconee Fenmoor Golf Club Steve Smyers golf architect

Recently, I discovered an inspiring study that highlights the significant economic impact of private clubs in the United States. Conducted by the esteemed Club Benchmarking, the Club Management Association of America (CMAA), and the National Club Association (NCA),…

What can Women’s Golf Day proudly celebrate on its 10th anniversary?

By: June 5, 2025
Women's Golf Day Mauritius Constance La Belle Mare Group 2025

Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…

How can the new Titleist AVX & Tour Soft AIM 360 golf balls enhance our alignment accuracy?

By: June 4, 2025
Titleist AVX_AIM_hamilton_27195_

I find myself resonating with Titleist's vision. On Monday, I shared a remarkable Swiss putter called myvicto, designed with helpful alignment lines. The idea of Alignment Integrated Markings on Titleist golf balls has been inspiring players since 2007,…

What has Prosports International accomplished over 30 years in the UAE?

By: June 3, 2025
Prosports International Sheikh Saeed Mohamed Hasher Al Maktoum

Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…

Are Swiss myvicto putters as reliable as Swiss watches?

By: June 2, 2025
myvicto putter personalized for Miklos Breitner

I had a great chat with a PGA Pro friend this morning about something interesting. We realized that while many of us spend a lot of time practicing our drives on the driving range, it's actually our short…

Can Husqvarna robotic lawnmowers transform the roles of greenkeepers?

By: May 29, 2025
Husqvarna automower 535 AWD

Artificial intelligence is revolutionizing the turf care industry. With the integration of AI systems, the next generation of robotic lawnmowers is set to elevate navigation and ensure greater safety, paving the way for a smarter future in golf…

How can the VOXA & Women’s Golf Day partnership inspire women to take up golf?

By: May 26, 2025
VOXA Suzann Pettersen

The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…

What will be the total number of luxury rooms at The Inn at Gamble Sands?

By: May 23, 2025
Scarecrow at Gamble Sands with new golf-view rooms_resized

In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…

Can Ben Lomond Scottish Gin’s Open Special Edition 2025 compete with whiskies?

By: May 22, 2025
Ben Lomond Scottish Gin_THE_OPEN_EDITION_2025

What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…

What kind of inspiring employee experience do greenkeepers envision?

By: May 21, 2025
Employee experience of greenkeepers

Does financial security and wellness truly define the passion and commitment of greenkeepers in their profession, or the workplaces they choose to cultivate? I assert that financial resources and wellness do not resolve every issue. While the rise…

The Bernhard Academy has launched its golf course management workshop for golf club managers!

By: May 19, 2025
Bernhard Academy Delivers GCMA’s Inaugural Advanced Management Certificate Workshop

The Bernhard Academy, in partnership with the Golf Club Managers’ Association (GCMA), launched its inaugural Golf Course Management for Golf Club Managers workshop—a pivotal element of the GCMA’s innovative Advanced Management Certificate program. Set in the inspiring environment…

Why did American Golf include the new Ted Baker golf apparel in its range?

By: May 16, 2025
Ted Baker Golf Men’s Fairway Ted Polo Shirt

I resolved that this year, I would elevate my wardrobe by embracing three essential aspects: Sustainable and eco-friendly fabrics (e.g., recycled polyester and organic cotton), Be athleisure - to be able to wear them when I don't play…

How did the Aloha Golf Club become the 1st premium sustainable agronomy venue?

By: May 15, 2025
The R&A Aloha Golf Club First Premium Sustainable Agronomy Venue

Aloha Golf Club proudly leads the way as the first club in the Iberian Peninsula to partner with The R&A Agronomy Service through a premium ‘Venue’ support agreement. The R&A Agronomy Service utilizes evidence-based research to actively promote…

How does La Reserva elevate its premium club status in Sotogrande to new heights?

By: May 15, 2025
La Reserva Club tennis court

These extensive renovations not only strengthen La Reserva's standing as a leading club in Sotogrande but also introduce several valuable enhancements that contribute to an even more enjoyable environment. The key upgrades include: Refurbished Padel Courts – All courts…

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How could The Links Diary make Eden Mill’s Gin Golf more widely known?

By: May 9, 2025
Eden Mill Golf Gin in The Links Diary partnership

At the beginning of this year, magazine circulation was reported to decline 7.3% in 2024, as noted in this year's ABC Consumer Report. Conversely, digital subscriptions experienced a robust increase of 20% during the same period. This tells…

Which Cabot golf course topped Golfweek’s 2025 Top 100 International Courses list?

By: May 8, 2025
Cabot Castle Stuart Golf Links

Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…

How did Random Golf Club inspire the creation of the new Ecco Golf BIOM H5 RGC golf shoe?

By: May 7, 2025
Ecco Golf BIOM H5 RGC golf shoe

Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…

What incredible outcomes has Mecklenburg County achieved with Troon?

By: May 6, 2025
First Tee Greater Charlotte Donation Troon

Hiring a third-party golf club management company is a significant decision for a golf club. We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find…

Who are the 10 great greenkeepers backing the biggest championships in 2025?

By: May 5, 2025
The 152nd Open - Day 4 greenkeepers

The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…

What unique experiences do Chart Hills and the London Golf Club create for us?

By: May 1, 2025
Chart Hills London Golf Club stay and play package 2025

Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…

How does Prince’s Golf Club preserve its clubhouse’s charm?

By: May 1, 2025
Prince's Golf Club_Clubhouse 2025_renovated

Designers are actively promoting the preservation of heritage structures, effectively blending historical charm with modern extravagance. This sustainable approach involves not only the thoughtful selection of materials but also the strategic utilization of existing structural features as design…

How does Laguna Golf Phuket’s academy benefit from the rise in sports academies?

By: April 29, 2025
Laguna Golf Phuket PGA Golf Academy

The demand for sports academies has increased steadily in recent years, as more individuals seek to improve their physical and mental well-being, pursue their passion for sports, or achieve their professional goals in the competitive sports arena. These…

What sparked the creation of the DP World India Championship?

By: April 29, 2025
DP World India Championship October 2025

Indian golf is often overlooked in discussions surrounding the sport, particularly in relation to its more prestigious tournaments. However, it is noteworthy that approximately 200,000 individuals in India actively participate in golf. Additionally, mention should be made of…

How exciting is Eden Mill’s Golf Gin?

By: April 28, 2025
Eden Mills Golf Gin bottle in green

I struggle to take seriously manufacturers who believe that simply adding the word "golf" to a product's name will make it appealing to us golfers. For instance, someone once suggested a sunscreen they claimed was specially formulated for…