BIG MAX has crafted an impressive and credible creative concept that showcases the true waterproof nature of their golf bags. In the exciting "Aqua Falls" campaign, we previously witnessed their bags being tested in canyoning. Now, we’re inspired…
Arcis Golf has acquired three nationally recognized clubs: The Country Club of the South (Johns Creek, Georgia) has a Jack Nicklaus-designed golf course. This is the very first Jack Nicklaus Signature course, opened in 1987. The Manor Golf &…
For years now, I've recognized a significant opportunity that golf clubs are overlooking: the potential to elevate the experience by enabling food and beverage orders directly from golf carts. I assumed that if Greg Norman's 'Shark Experience' service…
In today's competitive landscape for talent, golf clubs and their leaders are on a mission to attract and retain top performers, including greenkeepers, while fueling organic growth and boosting employee productivity. By introducing innovative perks and creating flexible…
I won’t delve into the frequently encountered challenges that golf clubs face in maintaining their bunkers. Instead, I'll highlight two common obstacles: the ongoing battle with contaminated sand and the "beauty" of erosion that shapes the faces and…
Since 2021, when Ceri Mentai-Davis - CEO & Co-Founder of 'It's Never You' charity + Director: The Shire London, The Inspiration, The Legacy & West London Golf Centre - lost his son Hugh, I have been inspired by…
Recently, I discovered an inspiring study that highlights the significant economic impact of private clubs in the United States. Conducted by the esteemed Club Benchmarking, the Club Management Association of America (CMAA), and the National Club Association (NCA),…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
I find myself resonating with Titleist's vision. On Monday, I shared a remarkable Swiss putter called myvicto, designed with helpful alignment lines. The idea of Alignment Integrated Markings on Titleist golf balls has been inspiring players since 2007,…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
I had a great chat with a PGA Pro friend this morning about something interesting. We realized that while many of us spend a lot of time practicing our drives on the driving range, it's actually our short…
Artificial intelligence is revolutionizing the turf care industry. With the integration of AI systems, the next generation of robotic lawnmowers is set to elevate navigation and ensure greater safety, paving the way for a smarter future in golf…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
Does financial security and wellness truly define the passion and commitment of greenkeepers in their profession, or the workplaces they choose to cultivate? I assert that financial resources and wellness do not resolve every issue. While the rise…
The Bernhard Academy, in partnership with the Golf Club Managers’ Association (GCMA), launched its inaugural Golf Course Management for Golf Club Managers workshop—a pivotal element of the GCMA’s innovative Advanced Management Certificate program. Set in the inspiring environment…
I resolved that this year, I would elevate my wardrobe by embracing three essential aspects: Sustainable and eco-friendly fabrics (e.g., recycled polyester and organic cotton), Be athleisure - to be able to wear them when I don't play…
Aloha Golf Club proudly leads the way as the first club in the Iberian Peninsula to partner with The R&A Agronomy Service through a premium ‘Venue’ support agreement. The R&A Agronomy Service utilizes evidence-based research to actively promote…
These extensive renovations not only strengthen La Reserva's standing as a leading club in Sotogrande but also introduce several valuable enhancements that contribute to an even more enjoyable environment. The key upgrades include: Refurbished Padel Courts – All courts…
At the beginning of this year, magazine circulation was reported to decline 7.3% in 2024, as noted in this year's ABC Consumer Report. Conversely, digital subscriptions experienced a robust increase of 20% during the same period. This tells…
Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…
Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
Hiring a third-party golf club management company is a significant decision for a golf club. We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find…
The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…
Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…
Designers are actively promoting the preservation of heritage structures, effectively blending historical charm with modern extravagance. This sustainable approach involves not only the thoughtful selection of materials but also the strategic utilization of existing structural features as design…
The demand for sports academies has increased steadily in recent years, as more individuals seek to improve their physical and mental well-being, pursue their passion for sports, or achieve their professional goals in the competitive sports arena. These…
Indian golf is often overlooked in discussions surrounding the sport, particularly in relation to its more prestigious tournaments. However, it is noteworthy that approximately 200,000 individuals in India actively participate in golf. Additionally, mention should be made of…
I struggle to take seriously manufacturers who believe that simply adding the word "golf" to a product's name will make it appealing to us golfers. For instance, someone once suggested a sunscreen they claimed was specially formulated for…