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CPG Thrive – A plan for the future that ensures the CPG, national PGAs & the sport thrive

By: Ian Randell - Chief Executive, Confederation of Professional Golf January 26, 2021
CPG Ian Randell

Whilst 2020 presented many challenges to the golf industry and wider society, the recent release of the Confederation of Professional Golf’s [CPG] new strategic plan promises not only a thriving future for the organisation but perhaps more vitally,…

How will Wilson Staff D9 irons challenge its competitors?

By: January 25, 2021
2021 Wilson Staff D9 irons technology explained

We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…

How can the Vokey WedgeWorks M Grind Collection change your game?

By: January 20, 2021
Vokey WedgeWorks M Grind Collection M-Grind-LTD

I am very curious about what the virtual PGA Show in Orlando will be like next week. It is fair to say it will be challenging for everybody to experience new products like the Vokey WedgeWorks M Grind…

Burhill Group stays on top of employee needs

By: January 18, 2021
Burhill Group staff development Clubhouse

Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…

How can GolfBack help to drive direct tee time bookings?

By: January 6, 2021
John-Brown-Jason-Harshbarger-GolfBack tee time market place

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…

Troon’s acquisition of Indigo Golf Partners & the consequences

By: January 5, 2021
Troon acquired Indigo Golf Partners

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

How personalization can drive golf club members’ loyalty in 2021?

By: January 4, 2021
Personalization of golf club services and communication

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

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What to expect from Titleist Pro V1 & Pro V1x in 2021?

By: January 21, 2021
Titleist Pro V1 in 2021 packshot

Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…

Find the extra forgiveness in the new TaylorMade SIM2 drivers!

By: January 19, 2021
TaylorMade SIM2 Max driver vertical

Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: January 15, 2021
PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

The Manor House Golf Club’s optimistic spring and summer offer

By: January 14, 2021
The Manor House Hotel Bedroom

I understand that the "show must go on". I have just read that the non-top priority groups and over 50s are likely to be vaccinated by May.  This is why I consider optimistic The Manor House Golf Club's…

How can Snyder golf balls encourage us to play more?

By: January 13, 2021
Klaus Peter Schneider Snyder golf balls

Not so long time ago I came across the German Snyder golf balls in the magazine of the German Golf Club Managers Association (GMVD). Somehow the Snyder golf balls aroused my interest. This is why I invited Klaus-Peter…

The first Callaway Golf Apex irons designed with A.I.

By: January 12, 2021
Callaway Golf Apex 21 irons close look

My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…

What North Foreland Golf Club is preparing for The Open Championship?

By: January 11, 2021
North Foreland Golf Club hero

The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…

How was the Bridgestone Golf e6 golf ball renewed?

By: January 7, 2021
Bridgestone Golf e6 golf ball

Bridgestone Golf is trying to keep up the success of its Bridgestone Golf e6 golf ball. Would you believe it is a 15 years old golf ball model? The Bridgestone e6 golf ball is the longest-running model in…

Golf Business Monitor’s fascinating achievements in 2020

By: December 28, 2020
Golf Business Monitor in year 2020

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…

The Festival of Turf is coming in the COVID-secure setting

By: December 22, 2020
Festival of Turf 1200X6752

How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…