Before we start preparing for the weekend or the summer holiday, here is great news from the Swedish Stockholms Golfklubb. Stockholms Golfklubb was founded in 1904. Thus became Scandinavia's 3rd oldest golf club. It is also Sweden's second oldest…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
Redbourn Golf Club (part of BGL Golf) became GEO Certified in 2013. In the very same year, Hoebridge Golf Centre (part of BGL Golf) earned the same title. To achieve the certification Redbourn Golf Club had to fulfill…
This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…
When I saw the new Scotty Cameron Champions Choice putters, immediately Scotty Cameron Teryllium T22 putters came to my mind. That’s why I thought it worthwhile to deal with limited edition, new Scotty Cameron Champions Choice putters. Let's discover…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
It is not a big surprise that self-contained accommodations are gaining momentum as many people are still very careful about spending their holidays. Villas have rocketed in popularity this year too (e.g. Villas at Renaissance). Quinta da Marinha…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…
My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…
I was already getting used to the bold and innovative style of Puma Golf when I saw the new SNACK SHACK collection. Maybe the PUMA Golf x Arnold Palmer Collection is similarly restrained. Let's take a closer look at…
I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…
I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is an excellent social proof too. I would utilize user social proofs as…
Troon has been selected to manage The Club at Pasadera, a private country club in Monterey, California. Troon Privé will manage: resort-style amenities, food & beverage operations, golf course agronomy and membership marketing. The Club at Pasadera - history &…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…
I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…
I have got an impression, as the pandemic eases, we will be very much looking for single-family homes, private outdoor space, and enough room to work remotely. This is likely to boost luxury home sales in 2021. Smadar…
PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…