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What motivated Öschberghof’s 60M Euro investment?

By: October 14, 2019
Alexander Aisenbrey Öschberghof

I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…

What opportunity does Husqvarna see in Soil Scout?

By: October 14, 2019
Jalmari Talola Soil Scout CEO

One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…

2020 Troon Cards in the lights of loyalty marketing trends

By: October 9, 2019
2020 Troon Cards logo

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Behind the Scenes of the Largest Role in Golf Club Management

By: Francisco de Lancastre David - Cluster General Manager - Troon October 7, 2019
Troon's International Division Promotes Francisco de Lancastre David golf club management

With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…

Golf Saudi is striving for a dynamic golf development program

By: October 2, 2019
Royal Greens Golf & Country Club Troon Golf Saudi

Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…

Where are the World Golf Awards winning Portuguese golf resorts?

By: October 1, 2019
6th Annual World Golf Awards 2019

I know you might be skeptical when you see Portugal to win 5 times in a row Europe's and World's Best Golf Destination at the World Golf Awards. However, I see that there is a real performance behind…

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Srixon Soft Feel Brite golf balls in all colors of the rainbow

By: October 8, 2019
Srixon Soft Feel Brite golf ball in and out of the box

How many of you have played with Srixon Soft Feel golf balls? If you like these balls then, I have got good news for you. Srixon has just launched the Srixon Soft Feel Brite golf balls in North…

The new Titleist EXP01 golf ball made its way to the top

By: October 3, 2019
The new Titleist EXP01 golf ball made its way to the top

As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…

Here is how Hoiana Shores Golf Club preparing for the opening

By: October 2, 2019
Ben Styles VP Golf at Hoiana Shores Golf Club Hoiana Integrated Resort

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…

Reserva Conchal Golf Club and Beach Club picks Troon

By: September 30, 2019
Reserva Conchal Golf Club and Beach Club Costa Rica

Many things come to our mind when we hear Costa Rica except golf. It is not a big surprise since there are only 8 golf clubs in this country. One of them is Reserva Conchal Golf club and…

Titleist TruFeel improves upon the DT TruSoft golf ball

By: September 29, 2019
Titleist TruFeel golf ball in a lifestyle photo

If you prefer a very soft compression feel and you like Titleist DT TruSoft golf balls, then I have got a great news for you. Titleist TruFeel improves upon the prior generation Titleist DT TruSoft golf ball. They…

Mizuno MP-20 HMB irons with forged Chromoly material

By: September 27, 2019
Mizuno MP-20 HMB irons 2019

One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…

Why will Öschberghof put a spell on you too?

By: September 26, 2019
Der Öschberghof hotel clubhouse with view of the golf course

The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…

Luxury & craftsmanship in the new Majesty Golf Royale golf clubs

By: September 18, 2019
Majesty Golf Royale-Royale-W-Driver

If you ask me to list Japanese golf club brands then these brands come to my mind: Honma Golf (since 1958)Mizuno (since 1933), Miura (since 1957),Vega Golf andMajesty Golf. In my mind Japanese golf clubs are in mainly…

Record crowds at The 2019 Solheim Cup

By: September 17, 2019
The 2019 Solheim Cup - the winning European Team

I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…

5 impressive innovations in the Cleveland Golf Launcher HB Turbo Driver

By: September 16, 2019
Cleveland Golf Launcher HB Turbo driver Backside

In the last 10 years, I wrote only about Cleveland Golf wedges and putters, but now I would like to share with you the 5 innovations in the latest Cleveland Golf Launcher HB Turbo Driver. Jeff Brunski, Vice…