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What sets the new Mizuno JPX 921 irons apart?

By: August 13, 2020
Mizuno JPX 921 irons-Hot Metal Pro Pair

These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…

What are the synergies between Golf GameBook & Swing Index?

By: August 12, 2020
Golf GameBook Swing Card

The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…

How will Abu Dhabi golf venues get back into the swing?

By: August 11, 2020
Saadiyat Beach Golf Club Abu Dhabi golf venues

I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…

TaylorMade Golf is expanding its series of P•700 irons with…

By: August 10, 2020
TaylorMade Golf P770 iron tech photo

TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…

How fast can the new Titleist Tour Speed golf ball be?

By: August 7, 2020
Titleist Tour Speed golf ball on the tee

Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…

Will Troon Golf elevate Red Hawk Golf and Resort to a higher level?

By: August 6, 2020
Red Hawk Golf and Resort

Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…

The pros of the 2nd generation Srixon Soft Feel BRITE golf balls

By: August 5, 2020
Srixon Soft Feel BRITE golf balls in brite orange color

In the 1st generation Srixon Soft Feel BRITE golf balls (October 2019) there were 4 technology innovations: Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more…

There is no need to postpone the 2020 US Women’s Open!

By: August 3, 2020
2020 U.S. Women’s Open Champions Golf Club bunker preparations

Can you imagine a major golf tournament like the 2020 US Women's Open will be held in December? Due to the coronavirus (aka COVID-19), the organizers found a new date for the tournament: between December 10-14, 2020. The…

Synchronicity becomes a wellbeing partner of Troon

By: July 30, 2020
Synchronicity Product Image Small

Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: July 29, 2020
BGL-Hoebridge-TrackMan Range technology

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Sentosa Golf Club sets an example, in sustainability for Singapore

By: July 28, 2020
Sentosa Golf Club announces partnership with GEO Foundation

I just read the Climate Action Tracker report on Singapore. There was nothing bright in it on Singapore. It says Singapore’s Nationally Determined Contribution (NDC) emissions target is very weak compared to currently implemented policies. We rate Singapore’s NDC 2030…

Is the golf industry moving in the right direction?

By: Jerry Kilby CCM, Golf industry consultant, Kanda Golf July 27, 2020
Jerry Kilby golf industry consultant

Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…

My media partnership with the World Corporate Golf Challenge

By: June 3, 2020
Golf Business Monitor and World Corporate Golf Challenge media partnership in 2020

It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…

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We can safely enjoy the Palheiro Nature Estate in Madeira

By: July 24, 2020
Palheiro Golf in Palheiro Nature Estate in Funchal

My golf holiday last year in Madeira was probably one of my best ones. The primary goal last year was to try out what it’s like to play golf at Palheiro Golf, a Cabell Robinson-designed 18-hole course. I…

Why should Kapolei Golf Club humanize its business?

By: July 23, 2020
Kapolei Golf Club close to the hole and the clubhouse

Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…

Faldo Series secured R&A support for the coming years

By: July 22, 2020
Sir Nick Faldo helps to introduce golf to local communities Faldo Series

I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…

Would you consider The Manor House as golfers’ heaven?

By: July 21, 2020
The Manor House Hotel Grounds and Gardens

This morning I read on Gov.uk that because of the coronavirus crisis the Foreign & Commonwealth Office currently advises British nationals against all but essential international travel. Inbound & domestic tourism - UK VisitBritain & VisitEngland predict that…

What changes are expected at the Emporda Golf Resort with the new leadership?

By: July 20, 2020
Emporda Golf Resort Miguel Girbes

You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…

Is the new FootJoy Spring Summer 2021 collection sustainable?

By: July 16, 2020

When we discuss the new FootJoy Spring-Summer 2021 Collection we cannot afford not to pass by the importance of sustainable fabrics. I know from my interview with Kristin Hinze, the Global Head of Merchandising at Puma Golf that…

Precision is a must-have at the Kulm Hotel St. Moritz!

By: July 15, 2020
Kulm Golf Kulm Hotel St Moritz 5

When I am reading Kulm Hotel St. Moritz's ‘Golf Break’ package (starts from CHF 620 pp) the following ideas come to my mind regarding the future of luxury hotels after coronavirus: How can we maximize touchpoints, but still…

What are the 2 major benefits of the new Shot Scope V3 watch?

By: July 13, 2020
Shot Scope V3 watch in blue

The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…

How will La Finca Resort welcome us at the end of the month?

By: July 9, 2020
La Finca Resort restaurant after renovation

Probably you have already heard of the 6 million Euro investment of La Finca Resort. In my previous post, I have already highlighted some elements of this project: Thorough development work has been carried out at the resort,…

Vokey WedgeWorks adds tour-proven T Grind. See how!

By: July 9, 2020
Vokey WedgeWorks with T Grind wedges

If the 2020 Ryder Cup is postponed to 2021 then at least let's have something new and tour-proven in our bag. The good news that Vokey WedgeWorks adds tour-proven T Grind. The T Grind was designed for great…