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Why worth considering the new Titleist CNCPT irons?

By: September 24, 2020
Titleist CNCPT irons for the cover

How many of you remember when I introduced you the first CNCPT by Titleist irons in April 2019? Now I can show you the latest Titleist CNCPT irons: CP-03 irons provide a balance of power and control in a progressive…

Sentosa Golf Club is gearing up to fight food waste. How?

By: September 22, 2020
Sentosa Golf Club food waste management solution

Have you heard that Asia produces over 50% of global food waste? China, South Korea, and Japan are being responsible for 28% of disposed food. At the same time in Singapore, I can see continuous improvement in disposed food…

How can HowDidiDo help us make our game better?

By: September 21, 2020
Sophie Walker LET HowDidiDo

When I first heard of HowDidiDo's new digital learning experience service, immediately Golf GameBook Swing Card (powered by the Swing Index) came into my mind. I tell you soon why. HowDidiDo is among many other golf outlets which…

What could make the Laguna Golf Lang Co more memorable?

By: September 15, 2020
Sir Nick Faldo Laguna Golf Lang Co 19th hole during the planning

In my previous post last December I wrote about the importance of developing memorable moments for our golf club/resort's guests and members. Then I said: We must avoid flat/”mostly forgettable” experiences and create moments that matter to our customers. „Defining…

Golf course agronomy spending optimization…beyond imagination

By: Simon Doyle - Director of Agronomy, Troon September 14, 2020
golf course agronomy spending optimization

Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…

What are behind the scenes of the 14th Portugal Masters?

By: September 11, 2020
14th Portugal Masters at the Victoria Course Dom Pedro Golf

We are just over the first day of the 14th Portugal Masters in Victoria Golf Course (Arnold Palmer design). 5 Portuguese played under Par yesterday. This is a great opportunity to interview Rui Grave, Head Greenkeeper at Dom…

What has Farleigh Golf Club achieved in the last 10 years?

By: September 8, 2020
Farleigh Golf Club golf course

I’ve been eyeing the Foxhills Collection's Farleigh Golf Club for a long time. After the Hayton family bought the golf club (the previous name was Farleigh Court, opened in 1997) 10 years ago they invested heavily in the…

How homey is the remodeled clubhouse of the Empordá Golf Club?

By: September 2, 2020
Empordà Golf Club clubhouse with a view of the golf course

I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…

What sets the new Mizuno JPX 921 irons apart?

By: August 13, 2020
Mizuno JPX 921 irons-Hot Metal Pro Pair

These days Mizuno is launching the new Mizuno JPX 921 irons, the ES21 wedges, and the JPX FLI-HI range of hybrids (to replace less predictable long and mid-irons). I am particularly curious about the new Mizuno JPX 921…

My media partnership with the World Corporate Golf Challenge

By: June 3, 2020
Golf Business Monitor and World Corporate Golf Challenge media partnership in 2020

It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…

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Will Mack Daddy CB wedges bring relief in our short game?

By: September 17, 2020
Mack Daddy CB wedges Studio-005-2020

How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…

How comfy are PING’s Autumn/Winter 2020 men’s apparels?

By: September 10, 2020
PING Autumn Winter 2020 men collection Norse Zoned Jacket

One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…

How to change to a contactless digital scorecard?

By: September 9, 2020
Digital Scorecard

The coronavirus inclines us to increase the sense of security of our golf club's guests and members. We are already using with great confidence the PayPass solution for many years. The need to change to digital scorecards Speed…

How will revive the German Moorfleet Golf Club?

By: Rainer Preissmann - Former president of EIGCA September 7, 2020
Moorfleet Golf Club a Parkland Course

What to do if a golf course was getting a bit long in the tooth and the new owner wants to realize its own ideas of a lucrative and sustainable golf operation? Those who entered the Moorfleet Golf Club for the first time last year…

Are you ready for Titleist’s virtual golf ball fitting consultations?

By: September 3, 2020
Titleist virtual golf ball fitting consultations demo day

The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…

What will La Reserva Club’s private jet concierge like?

By: August 31, 2020
La Reserva Club El Mirador 04

Probably you have already heard that luxury hotels are starting to offer private jet concierge service to their guests. Four Seasons (in cooperation with NetJets) for instance, launched its private jet service in 2015. You will find also…

Can Inrange Golf define the desired driving range experience?

By: August 29, 2020
Inrange Golf Greenwich Penninsula Golf Range 20200827

The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…

Big Bertha B21 driver like you never seen before

By: August 25, 2020
Callaway Golf Big Bertha B21 driver sole

Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…

La Cala Resort €13.5 million project: 56 new luxury apartments.

By: August 24, 2020
Harmony apartments at La Cala Resort

The Andalucían property market represents 20% of the Spanish property market. When we are talking about the Andalucían property market, we cannot neglect the overseas tourism market. The final total of foreign tourists was 12,079,071 in 2019. This…

Will Oaks Prague be a true luxury residential community?

By: August 22, 2020
Oaks Prague managed by Troon Prive FAM trip 2020 August

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…