I'll be honest — Georgia was not on my radar as a golf destination. So when an invitation arrived in mid-February from Alex Day, Director of Golf at Paragraph Golf & Spa Tabori, asking me to come and…
Few sporting events in Europe can claim a return-on-investment ratio quite so striking: a tournament with a total budget of €5.5 million that generates an estimated €55 million in global media advertising value, €11 million in domestic value…
As the 2031 Ryder Cup host unveils its science-led Sports Recovery Program, we assess where it stands in the global wellness race — and whether it is leading the conversation or catching up. The verdict in detail The…
When the Golf Association of Philadelphia commissioned the design of Cobbs Creek Golf Course in 1913, the intent was straightforward: create a world-class public course for the city of Philadelphia. More than a century later, that founding spirit…
On a Tuesday morning in late March 2026, inside the storied halls of Barcelona's Antiga Fàbrica Estrella Damm — a 19th-century brewery that has long been a symbol of Catalan cultural identity — two CEOs shook hands and…
Over 200 brands. More than $5 billion in transaction volume. In 2025, RepSpark didn't just outperform the market — it reshaped what's possible in B2B wholesale commerce. Sustainable Revenue Growth RepSpark brands posted consistent year-over-year revenue gains across…
Delta Air Lines isn't just flying fans to Augusta — it's turning every touchpoint, from seat-back screens to baggage carousels, into a piece of the Masters experience. A look at how the carrier's 2025 activation stacks up against…
In a sector where the biggest challenge is no longer selling golf equipment but selling a club identity, Fourteen Twenty-One has just made its most significant move yet. The UK-based golf retail and private-label specialist has been officially…
PING's Scottsdale TEC line represents one of the more scientifically grounded putter launches in recent memory. Rather than leaning on incremental refinements or purely aesthetic upgrades, PING has anchored this release in legitimate sports science research — and…
When the world’s largest golf management company signs a new preferred partner, the industry pays attention. When that partner makes the synthetic putting greens increasingly found in the backyards of Fortune 500 executives and the practice facilities of…
Shot Scope’s entry into the launch monitor category with the LM1 is a strategically significant move, not just as a standalone product but as an extension of its broader “360-degree” golf ecosystem. Positioned at £199.99 with no subscription…
Plover Cove Golf Club has reached a pivotal stage in its ambitious development, with construction officially commencing on its 200,000 sq. ft. clubhouse. This marks a defining moment in Q1 2026, as the HK$4.5 billion project continues its…
IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…
The decision by Bernhard and Company and the Bernhard Academy to become signatories of The R&A Women in Golf Charter represents a meaningful and strategically aligned step toward advancing diversity, equity, and inclusion within the global golf ecosystem—particularly…
If you’ve played golf long enough, you know not every golf ball is built the same. Some are designed purely for tour players with very fast swing speeds, while others are meant to help everyday golfers get the…
GolfPod, the world’s most compact technology-led driving range, is set to open its first facility at Cranham Golf Course in Upminster on Monday, March 9. The new range marks the beginning of a national rollout that will redefine…
Spring tournaments. Member events. Trunk shows. Corporate gifting. Retailer promotions. Wholesale brands invest heavily in these moments because they generate demand, strengthen relationships, and put product directly in front of motivated buyers. Yet too often, the operational execution…
Trust is the foundation of every successful brand partnership, and that’s especially true for enterprise B2B wholesale operations, where sensitive brand data, retailer information, pricing strategies, inventory, order history, and payment flows move through platforms every second. This…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
When The Els Club Vilamoura hosts the PGA TOUR Champions (from July 27-August 2, 2026), it will not simply stage a prestigious tournament—it will mark a structural shift in the geography of elite senior professional golf. As the…
Callaway Apparel chose to blend traditional Southern charm with modern technical performance in its Men’s SS26 Patrons Only Collection as a deliberate brand strategy—one that fuses emotional resonance with functional credibility. Capturing the Cultural Equity of April’s Season…
Since I started playing golf, I have likely encountered heavy rain only once or twice. One such occasion was at the PGA National Czech Republic (Oaks Prague) golf course, where lightning almost interrupted our game. However, this is…
In an era where sustainability is often reduced to a marketing slogan, Farm Neck Golf Club offers something far more compelling: proof that ecological restoration and high-quality golf design can not only coexist but also elevate one another.…
Terre Blanche Hotel Spa Golf Resort in Provence has retained its Michelin-star rating for its flagship gastronomic restaurant, Le Faventia, cementing its position as a global leader in luxury hospitality. The accolade recognises an immersive culinary experience where deeply rooted…
The convergence of sneaker culture and golf footwear has evolved from a niche trend into a central driver of design, consumer choice, and brand strategy. Traditionally conservative and performance-focused, the golf shoe category has undergone a structural transformation…
The multi-million-dollar transformation of Cowboys Golf Club under the direction of Arcis Golf is best understood not as a renovation, but as a strategic repositioning of what a golf facility can—and arguably must—become in a changing leisure economy.…
Set to host the Solheim Cup in September—the first time this iconic event comes to the Netherlands—Bernardus Golf in Noord-Brabant offers The Bernardus Experience: a seamless fusion of championship golf, Michelin-starred dining, and boutique on-course lodging. Here, every…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
PING has once again raised the bar in the players iron category with the launch of the PING i540 irons, a premium model engineered to deliver speed, control, and a refined impact experience. Designed for golfers seeking maximum…