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How will the INFINITUM Lakes course become more sustainable?

By: May 26, 2022
INFINITUM_Lakes Course_Hole 18

INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…

What will the Belleair Country Club West Course look like after the renovation?

By: May 25, 2022
Belleair Country Club Fry Straka golf architects

I am so happy that I can share with you this great news. Belleair Country Club - the oldest golf club in Florida - has got two Donald Ross-design golf courses. Now the club has decided to renovate…

What are the 3 major changes in the 3rd generation Titleist Tour Soft golf balls?

By: May 24, 2022
3rd generation Titleist Tour Soft golf ball packshot

The third generation of Titleist Tour Soft golf balls is available now. What could Titleist have improved over the previous Titleist Tour Soft golf ball model? How will the new model be better than the previous one? At…

What are the latest fan experience innovations of the PGA of America?

By: May 23, 2022
Jeff Price COO PGA of America

The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…

How does John Deere endorse great talents?

By: May 19, 2022
2022 Award winner Ben Matthews with Sandy Armit John Deere

I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…

How does Aramco Team Series strengthen La Reserva Club’s reputation?

By: May 18, 2022
La Reserva Club Sotogrande Aramco Team Series 2022

By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…

How does ICON Management Services fit into Troon’s portfolio?

By: May 17, 2022
Lakewood National Golf Club Commander Course Icon Management Services

In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…

How can Golf Genius help you to create the buzz?

By: May 15, 2022
Customisation Image golf event Golf Genius

Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…

What helped Pleasington Golf Club to enhance the member experience the most?

By: May 12, 2022
Pleasington Golf Club view 2

Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022.  In the last…

There are few golf clubs as versatile as the Antognolla Golf Club!

By: April 13, 2022
Antognolla Golf Club 13th hole

I may be one of those who affirm the importance of authentic immersion and ‘Instagramability’ when picking a golf travel destination. Probably, because of the long lockdown I am looking for opportunities for relaxation and escaping from urban…

Here is how you can understand better your golf club customers’ needs

By: March 21, 2022

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

How does marketing automation improve your golf club’s customer experience?

By: March 1, 2022
Golf Hub 2 Golf Genius marketing automation

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

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What is the significance of Penha Longa Resort joining R&A’s Women in Golf Charter?

By: May 13, 2022
Penha Longa Golf Resort introduces new female professional, Susana Mendes Ribeiro

Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…

Who are the winners of the Foremost Golf Industry Member Awards for 2021?

By: May 9, 2022
Foremost Golf 300x300_member winners 2021

Quantum Workplace says "Organizations with formal recognition programs have 31% less voluntary turnover than organizations that don't have any program at all. And they're 12x more likely to have strong business outcomes." If you give regularly, honest, and…

What are the 5 reasons to visit the 2022 Porsche European Open in June?

By: May 5, 2022
2022 Porsche European Open with PGA Tour stars

I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…

Can we say the PowaKaddy Micra golf push cart is the best?

By: May 4, 2022
PowaKaddy Micra golf push chart MICRA YELLOW FOLDED ISO

The size of the trunk was one of the reasons I bought a Saab many years ago. That's why it's worth taking a closer look at the new PowaKaddy Micra golf push cart. Brand new for 2022 is…

You can enjoy now PGA NovaWorld Phan Thiet

By: April 29, 2022
PGA NovaWorld Phan Thiet clubhouse

I found a new opportunity to write about Vietnam and a Vietnamese golf club. The PGA NovaWorld Phan Thiet is a premier new destination for golf in Vietnam. Located less than 200-kilometres east of Ho Chi Minh City…

What can Oldfield Club and Community achieve with the expertise of Troon Privé?

By: April 27, 2022
Oldfield Club and Community golf course

This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…

How does The QHotels Collection make itself competitive?

By: April 26, 2022
Slaley-Hall-The QHotels Collection Keith Pickard

It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…

Farleigh Golf Club won England Golf’s ‘Sustainability Project of The Year’ award

By: April 25, 2022
Farleigh Golf Club Operation Pollinator program 2021 Syngenta

The Royal Horticultural Society says the main problem affecting most pollinators is thought to be the loss of suitable habitat. Including forage, nesting, breeding sites, climate change, and pesticides.  Those golf clubs who are already paying attention to the above-mentioned phenomenon…

Where will the 3 Legends Tour events be in 2022?

By: April 20, 2022
Legends Tour 2022

Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…

How does Argentario Golf & Wellness Resort embrace the wellbeing trends?

By: April 19, 2022
Argentario Golf & Wellness Resort Espace Wellness Center Technogym equipment

After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…