PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…
Saadiyat Beach Golf Club is entering an exciting new chapter with the recent reopening of its improved back nine. The entire 18-hole course is in top-notch condition, drawing in golfers who are eager to experience the breathtaking oceanfront…
Titleist’s newest Velocity golf ball has arrived at retail with a clear purpose: extend its signature tee-to-green distance advantage through meaningful updates to material construction and aerodynamic performance. The 2026 model does not attempt to reinvent Velocity’s identity;…
John Deere’s introduction of the Gator GS utility vehicles marks a strategic evolution in turf-focused transportation. Set to receive its European debut at BTME in Harrogate, the Gator GS range has been engineered to address a clear gap…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
For companies in the golf, travel, or lifestyle sector, there are few opportunities as targeted, efficient, and commercially productive as the Rheingolf Show. Taking place from 20–22 February 2026 in Düsseldorf, this event has become Germany’s leading consumer…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
The PGA Show in Orlando is just around the corner, and it’s the perfect opportunity to explore the latest trends in data-driven product innovation for golf. I will present to you Shot Scope's newest data-driven product innovations, available…
For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…
John Deere has confirmed strategic adjustments to its UK turf dealership network effective 9 July 2026, with two established dealerships expanding their territories following the planned exit of Balmers GM from the John Deere dealer network. The changes…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
The new Mallorca Golfcard 2026 is now available online and in Mallorca. In exploring the latest golf card offer, I felt inspired to analyze it for you from both a business and a golfer's perspective. The Mallorca GolfCard…
TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…
KemperSports has been selected to manage Lyman Orchards Golf Club, a 45-hole public golf destination in Middlefield, Connecticut. The partnership brings together one of the most established multi-course public golf operators in the United States and one of…
I just discovered that Kenilworth Golf Club (a private members' club founded in 1889) will host the UK's and Europe's first Toptracer Indoor facility! It made me consider the many benefits of investing in a 4-bay driving range.…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…