As professional golf enters a new era of athlete-centric competition, player services have emerged as a decisive differentiator among tournaments. In 2026, the most progressive events are no longer judged solely by prize funds or prestige, but by…
Whoosh, Inc., a leading provider of modern operations software for golf, racquet, and hospitality facilities, has announced that it will jointly exhibit with Lightspeed Commerce, Inc. at the upcoming Club Management Association of America (CMAA) World Conference and…
In 2025, Schloss Roxburghe reported a significant uplift in the financial performance of its golf business, with internal reports indicating a 40% year-on-year increase over 2024 (internal management estimate). This acceleration stems from a coordinated program of operational restructuring,…
As John Deere prepares to take on the role of Official Machinery Partner for the 2026 Solheim Cup, the alignment offers more than brand visibility—this is a measurable commercial and strategic investment. Supported by recent audience growth, sponsorship…
Trust is the foundation of every successful brand partnership, and that’s especially true for enterprise B2B wholesale operations, where sensitive brand data, retailer information, pricing strategies, inventory, order history, and payment flows move through platforms every second. This…
The global golf footwear market is entering a period of structural change. As the post-pandemic participation surge stabilizes, growth is increasingly concentrated in premium segments where performance credibility, brand authenticity, and technical differentiation matter more than scale alone.…
The Ladies European Tour (LET) has strengthened its commitment to environmental stewardship by appointing The R&A Sustainable Agronomy Service as its Official Agronomist. This strategic collaboration brings world-class agronomic expertise to 20 venues and three key events in…
TaylorMade has long set the benchmark in premium golf balls, and the 2026 TP5 and TP5x models continue that tradition with innovations that go beyond incremental tweaks. This latest generation demonstrates a rigorous, science-driven approach to performance, addressing…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
For companies in the golf, travel, or lifestyle sector, there are few opportunities as targeted, efficient, and commercially productive as the Rheingolf Show. Taking place from 20–22 February 2026 in Düsseldorf, this event has become Germany’s leading consumer…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
Worldwide Golf Brands has confirmed the appointment of Spike Golf Agency as its new Sales Agent across key regions in the South-East and Eastern England, strengthening its commercial presence and reinforcing its commitment to long-term brand development. The…
The future of golf depends not only on those who play the game, but on those who lead, teach, manage, innovate, and shape its culture. Recognising this, the Women in Golf Awards, in partnership with The Kate &…
The Grand Resort Bad Ragaz has continued its tradition of excellence at the Swiss Golf Awards 2025, with the restaurant Gladys earning the prestigious "Best Golf Restaurant in Switzerland" title for theseventh consecutive year. This recognition highlights the…
The role of Director of Golf at a private club has never been more complex—or more consequential. In 2026, Directors of Golf sit at the intersection of member experience, business strategy, staff development, and cultural stewardship. As private…
A collaboration between J.Lindeberg and New Era offers a uniquely harmonious strategic fit. While they represent different ends of the cultural spectrum—premium Scandinavian fashion and American sport headwear—their audiences already converge around the vibrant aesthetics of contemporary street-sport…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
Viya Golf has confirmed a series of senior management appointments and internal promotions across its Dubai golf portfolio, underscoring the group’s commitment to cultivating leadership talent from within and ensuring long-term stability across its clubs. The moves include…
I have a deep appreciation for Arcis Golf and their recent developments. Two years ago, I proposed to a client the idea of including their golf course in the Trackman library, envisioning a way for golfers to discover…
Husqvarna Group is embarking on an exciting journey by entering an exclusive distribution agreement with Relox Robotics, adding a groundbreaking autonomous golf range ball-picking solution to its portfolio across European markets. As the sole distributor of Relox Robotics’…
PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…