Whilst 2020 presented many challenges to the golf industry and wider society, the recent release of the Confederation of Professional Golf’s [CPG] new strategic plan promises not only a thriving future for the organisation but perhaps more vitally,…
We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…
I am very curious about what the virtual PGA Show in Orlando will be like next week. It is fair to say it will be challenging for everybody to experience new products like the Vokey WedgeWorks M Grind…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
Last year, after a lengthy testing period, Titleist launched what they called the next-generation Titleist Pro V1 and Pro V1x golf balls. I have just received the news about the latest Titleist Pro V1 and Pro V1x. I will try…
Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
I understand that the "show must go on". I have just read that the non-top priority groups and over 50s are likely to be vaccinated by May. This is why I consider optimistic The Manor House Golf Club's…
Not so long time ago I came across the German Snyder golf balls in the magazine of the German Golf Club Managers Association (GMVD). Somehow the Snyder golf balls aroused my interest. This is why I invited Klaus-Peter…
My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…
The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…
Bridgestone Golf is trying to keep up the success of its Bridgestone Golf e6 golf ball. Would you believe it is a 15 years old golf ball model? The Bridgestone e6 golf ball is the longest-running model in…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…