The PGA Show in Orlando is just around the corner, and it’s the perfect opportunity to explore the latest trends in data-driven product innovation for golf. I will present to you Shot Scope's newest data-driven product innovations, available…
For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…
John Deere has confirmed strategic adjustments to its UK turf dealership network effective 9 July 2026, with two established dealerships expanding their territories following the planned exit of Balmers GM from the John Deere dealer network. The changes…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
For companies in the golf, travel, or lifestyle sector, there are few opportunities as targeted, efficient, and commercially productive as the Rheingolf Show. Taking place from 20–22 February 2026 in Düsseldorf, this event has become Germany’s leading consumer…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
The new Mallorca Golfcard 2026 is now available online and in Mallorca. In exploring the latest golf card offer, I felt inspired to analyze it for you from both a business and a golfer's perspective. The Mallorca GolfCard…
TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…
KemperSports has been selected to manage Lyman Orchards Golf Club, a 45-hole public golf destination in Middlefield, Connecticut. The partnership brings together one of the most established multi-course public golf operators in the United States and one of…
I just discovered that Kenilworth Golf Club (a private members' club founded in 1889) will host the UK's and Europe's first Toptracer Indoor facility! It made me consider the many benefits of investing in a 4-bay driving range.…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Jumeirah Golf Estates has reinforced its position as a leader in innovation and sustainability by successfully installing GC Media’s Touchscreen 2.0 digital noticeboard platform, becoming the first venue in the Middle East to adopt the system. The initiative…
The global golf tourism market is estimated at around USD 30.01 billion in 2025, with projections to nearly USD 63 billion by 2035. Europe alone (including classic and emerging golf destinations) is expected to grow at ~7% CAGR…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
If you were a luxury golf resort with global ambition, the question would not be whether awards matter, but which award truly reflects who you are and what you aspire to be. In the world of professional golf…
The all-new Srixon AD333 continues the brand’s long-standing reputation for delivering dependable, all-around performance to a broad range of golfers. Positioned as a premium-distance ball with enhanced feel and control, the latest AD333 introduces meaningful refinements in core…
Under the lights of Bangkok and beneath the weight of expectation, one swing will again carry the power to change lives. The Icons Series has confirmed the return of The $10M Swing—the richest hole in golf—as the defining…
In 2025, the North American indoor golf simulator market reached a defining moment. What had been steadily gaining traction over the past decade matured into a robust, high-growth industry, firmly establishing North America as the largest and most…
Partnerships are no longer a peripheral growth lever in B2B and SaaS. They are fast becoming a central pillar of commercial strategy. As organizations look ahead to 2026, a clear majority of B2B and SaaS leaders plan to…
In 2025, British golf flourished through impactful sustainability initiatives that embodied several inspiring common characteristics: Integration of natural resource efficiency (especially water) to reduce reliance on municipal supplies. Biodiversity leadership, using club landscapes to support native habitat, pollinators,…
Numerous local UK golf clubs, from amateur to private, host inspiring annual charity golf days dedicated to meaningful causes such as hospice support, health research charities like Macmillan and Prostate Cancer UK, and community fundraising initiatives. Even clubs…
Bernhard and Company, the global leader in fine turf maintenance solutions, has successfully completed a major machinery installation at Laguna Golf Phuket, reinforcing the resort’s commitment to delivering world-class playing conditions at one of Asia’s most respected golf…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
The digital transformation in the sports and leisure software sector is not limited to hotel-style digitalization; significant advancements in golf club management software occurred in 2025. Software providers are responding to the industry's growing demand for operational efficiency,…