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Guess who will help Finkbine Golf Course in day-to-day operations?

By: February 25, 2020
Finkbine Golf Course 8th hole

The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…

Prince’s Golf Club: With the advantages of bamboo for sustainability

By: February 24, 2020
Ocean Tee Bamboo golf tee close look

Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…

Who will have chances at 59Club’s European Service Excellence Awards?

By: February 21, 2020
59Club Eurpean Service Excellence Awards 2020 Forest of Arden

I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…

Golf club employees as influencers: a blessing?

By: February 18, 2020
hearts and likes golf club employees

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe February 5, 2020
Paul-Williams-Toptracer technology solutions

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…

The PGA Professional & the PGA profession: a flourishing future?

By: Ian Randell - Chief Executive at Confederation of Professional Golf February 4, 2020
Author Circles-Ian Randell PGA Professional

After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…

The best golf destination to travel in February is…

By: February 3, 2020
Vale do Lobo Resort beach golf destination

As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…

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What makes the Callaway Chrome Soft golf ball go further?

By: February 13, 2020
Callaway Chrome Soft golf ball 2020 Hero-Concept-03

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

TaylorMade Spider S putters with high-MOI mallet designs

By: February 12, 2020
TaylorMade Spider S putter Navy-from the back

Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…

Think ahead with the Glenmuir Autumn Winter 2020 Collection!

By: February 11, 2020
Glenmuir Autumn Winter 2020 Collection Front Cover-Landscape

Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…

Will the new Titleist AVX golf ball make you a golf hero?

By: February 11, 2020
Titleist AVX golf ball dozen and sleeve-group

After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…

The new Mizuno M. Craft putter is not a Minecraft game!

By: February 10, 2020
Mizuno M Craft putter MixedSilver

I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…

What could Real Club de Golf El Prat achieve with an 8.5 rating?

By: February 7, 2020
Real Club de Golf El Prat golf course and La Mola

Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…

Abu Dhabi’s trio of golf clubs are all for one: sustainability

By: February 6, 2020
New branded water bottles at Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links

I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…

What is behind The Shire London’s social cohesion effort?

By: February 6, 2020
Brentford Football Club Partnership with The Shire London

At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…

What could make La Finca Resort a true gastronomy destination?

By: January 30, 2020
La Finca Resort, Spain gastronomy offer

The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…

TaylorMade TP5 / TP5X pix golf balls a’la Rickie Fowler

By: January 29, 2020
TaylorMade TP5 golf ball

We have got used to Tiger Woods is helping Bridgestone Golf (e.g. Bridgestone’s 2018 Tour B XS golf ball) in golf ball development. Now we can see how Rickie Fowler contributed to the development of TaylorMade TP5 &…