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What are the new elements in GEO’s Sustainable Golf Development Standard 2.0?

By: September 22, 2021
GEO-Sustainable Golf Development Standard 2nd-resized

The first version/edition of GEO's Sustainable Golf Development Standard was created in 2016. The main focus was three areas: PreparationDesignConstruction Even then, I really missed the fourth element/phase, the "follow-up." To remain relevant and stay in business golf…

The new Scotty Cameron Phantom X 9.5 Triple Black putters for sophistication?

By: September 22, 2021
Scotty Cameron Phantom X 95 triple black putter sole

Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…

The birth of a 10-hole tournament in Carnoustie Golf Links

By: September 20, 2021
Carnoustie Golf Links 10 hole championship players-resized

I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…

How did the Dunblane New Golf Club purchase its 1st John Deere fleet?

By: September 16, 2021
Dunblane New Golf Club 1st John Deere fleet

How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…

How GolfStar takes control of its members’ tee time booking?

By: September 16, 2021

Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix.  Golf clubs must rethink how and…

Will women feel more welcomed at Finca Cortesin after the Solheim Cup?

By: September 13, 2021
Vicente Rubio Finca Cortesin general director

It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…

What could make the new London Golf Club website more effective?

By: September 7, 2021
London Golf Club Heritage 5th Green

Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…

How does the Farleigh Golf Club make itself competitive?

By: September 6, 2021
Farleigh Golf Club bar

In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…

Which putting aid can generate you awesome results?

By: September 1, 2021
AI Golf The Greenkeeper putting aid close look

How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…

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The new Mizuno ST-G 220 driver adds unparalleled adjustability

By: September 14, 2021
Mizuno ST-G 220 driver without a shaft

I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…

Who won the 2nd Toro Student Greenkeeper of the Year competition?

By: September 8, 2021
Toro Student Greenkeeper of the Year winners Rhian Barton and Matthew Milligan

I found an interesting study from O.C. Tanner. They found the most important driver (37%) of great work is "Recognize me". To have a successful culture of recognition, you need to consider these 5 factors: Be specific &…

What did Quinta do Lago spend his € 7m investment on the South Course?

By: September 2, 2021
Quinta do Lago South Course - 1st hole

In the last two years, golf course renovations remained the most coveted actions/plans according to ASGCA. Turf conditioning and golf course design are still among the TOP 3 aspects of golfers where to play golf. Slowly, sustainability will…

How does Adare Manor envision the future?

By: August 31, 2021
Adare Manor Resort

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

What business challenges will the new President of the ADGF face?

By: August 30, 2021
Jean-franck Burou the new ADGF president

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

Who inspired the new Vokey WedgeWorks 60A Limited Edition wedge?

By: August 26, 2021
Vokey WedgeWorks 60A Limited Edition wedge cover

We all know that manufacturers like Acushnet, are consulting with brand team members in product development. Do they ask for advice on how to make their products more customer-centric? Master Craftsman Bob Vokey and Vokey Tour Representative Aaron Dill are at it…

Who is helping Roganstown Hotel & Country Club become sustainable?

By: August 25, 2021
Roganstown Hotel & Country Club the main building

Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…

Callaway Epic Super Hybrid with the DNA and technology of a driver

By: August 24, 2021
Callaway Epic Super Hybrids

The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…

Does ECCO Golf BIOM H4 BOA Collection improve your performance?

By: August 23, 2021
ECCO Golf BIOM H4 BOA Collection front cover photo

Do I have to explain to you the essence of BOA technology? Today, no one doubts that optimally fitting footwear significantly impacts performance through altering athlete biomechanics. The usage of BOA technology in golf shoes is not a…

Potters Point: Retention marketing pays off for John Deere

By: August 20, 2021
Potters Point 2021 John Deere partner

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…