The 20th edition of the Solheim Cup, the premier team match-play competition in women's professional golf, will make history in September 2026 as the first to be hosted in the Netherlands. Staged at Bernardus Golf in Cromvoirt from…
Golf course management is undergoing a structural shift. Traditionally, greenkeeping has relied heavily on visual inspection, experience, and reactive maintenance. Today, a new class of AI-powered turf management platforms is introducing continuous monitoring, predictive agronomy, and precision resource…
The Women in Golf Awards has announced the inaugural recipients of the Kate & Justin Rose Foundation Bursary, a landmark initiative designed to open doors for women under 21 who are building careers across the golf industry. From…
Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…
Spain's real estate industry gathered on May 21 for the 23rd edition of the ASPRIMA-SIMA Awards, the sector's highest accolade, drawing nearly 500 executives, developers, and institutional figures. And the prize for the company making the most outstanding…
TaylorMade's Spider line has long been the standard-bearer for high-MOI mallet putters, and the Spider ZT (Zero Torque) was already a significant statement when it arrived on Tour earlier in 2025. It quickly gained traction at the highest…
It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…
In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…
Overlooked by international golf tourists for decades, the Salzburg region is quietly assembling the ingredients of a world-class destination — spectacular mountain courses, DP World Tour credentials, and a connectivity story the industry has barely noticed. For years,…
In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…
Tucked into 220 hectares of pristine Belgian countryside, Bois d'Arlon Golf Resort is quietly rewriting the rules of the golf getaway — and non-golfers are just as thrilled as their playing partners. There is a particular kind of…
The brands winning in wholesale aren't waiting for Q4 post-mortems. They're diagnosing problems now — and fixing them before the season is lost. By the time most wholesale brands realize something is wrong, they've already lost the quarter.…
There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…
Trust is the foundation of every successful brand partnership, and that’s especially true for enterprise B2B wholesale operations, where sensitive brand data, retailer information, pricing strategies, inventory, order history, and payment flows move through platforms every second. This…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
At a time when golf developers around the world are competing to create memorable destination experiences, few properties possess what Mena House has had for more than a century: genuine global singularity. Situated at the base of the…
Every year, golf clubs and resorts invest heavily in professional photography, compelling copywriting, and sleek web design. They publish tee time booking engines, membership brochures, event packages, and dining menus. The content is all there. So why are…
On a pre-dawn morning at a championship golf course, while the greenskeeper is still pouring his first coffee, a machine the size of a large suitcase glides silently across the 12th fairway. It detects a fox cutting diagonally…
In the quietly competitive world of British links golf, Prince's Golf Club has done something that most heritage venues only dream of: it has turned a storied but underfunded property into a genuine top-100 destination, without selling out to…
If you run a golf club or resort, the story of European Tour Destinations in 2025 is not simply industry news. It is a case study in how collective positioning translates into individual commercial gain. And the numbers…
On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…
When Plover Cove Golf Club opens its doors in 2027, it will do so with a distinction that sets it apart from every other course on the continent: it will be the first project in Asia to deploy…
For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…
There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…
For most of golf's history, the clubhouse restaurant was an afterthought — a reliable place for a burger, a recap of the round, and little more. Today, Europe's most ambitious golf destinations are competing as fiercely over their…