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How does QHotels help recover from the effects of the coronavirus?

By: May 21, 2020
Oulton Hall exterior QHotels

I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…

What is the financial impact of coronavirus on the American private golf clubs?

By: May 20, 2020
private golf clubs

In the last two months, I’ve been researching and analyzing how coronavirus affects public golf clubs around the globe. Robert A. Sereci (GM/COO, Medinah Country Club) shared with us his thoughts about what will coronavirus change in membership…

Hungry for CLUB!!!

By: Gregg Patterson - Founder & President “Tribal Magic!!!” May 19, 2020
Community development and building in golf clubs

Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB!  And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…

Longbow Golf Club to host new LPGA Symetra Tour Tournament

By: May 18, 2020
Longbow Golf Club

Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…

Is the Algarve really ready to welcome golf tourists again?

By: May 14, 2020
Portuguese Golf Federation regulations covid19 Algarve

Have you noticed the latest announcement of the Portuguese tourism board? It said the country's beaches and hotels will be ready to welcome tourists by mid-June. According to my source, a complete cancelation of the tourist season this…

The future of the golf club business is under construction and you are the architect

By: May 13, 2020
Zest Golf Channel Manager logo

In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…

How do you communicate safety measures at your golf club?

By: May 12, 2020
ARC bespoke golf package install at Prince's Golf Club safety measures

Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…

Team & technology in the future of golf club management!

By: Andrea Faldella CCM - Operations Manager at The Els Club, Dubai May 11, 2020
Technology golf club management

‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…

Is your Club going to stay afloat?

By: Chris Duffy CMDip - Board Member, CMAE May 7, 2020
extra-mile COVID-19

Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…

What will golf club committee work look like AFTER the coronavirus crisis?

By: Julián Romaguera - GM, Los Naranjos Golf Club May 3, 2020
Julán Romaguera general manager Los Naranjos Golf Club coronavirus

There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club April 28, 2020
Get the view golf club membership marketing

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

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How will Troon elevate The Club at ArrowCreek?

By: May 6, 2020
The Club at ArrowCreek Legend 3

The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…

What can we get in the MyMG2 personalized wedge program?

By: May 5, 2020
TaylorMade Golf MyMG2 personalized wedges program in 2020-JPO-38-141696-original-1588178798

Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…

New Puma Golf collection in the nostalgia of Tie Dye

By: May 1, 2020
Puma Golf Tie Dye Collection-Social-IG-GO-Apparel-TieDye-Feed-1728x2160px-Caged-Detail-0652

One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…

Will coronavirus drive changes in golf club committee work?

By: April 27, 2020
golf club committee work

When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…

How do golf clubs respond commercially to coronavirus? – Part 5.

By: April 26, 2020
Do not fall apart during coronavirus crisis

I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…

Don’t confuse the Wilson Staff Model golf balls with the Easter eggs!

By: April 24, 2020
Wilson Staff Model golf balls in Baller Box

To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…

How will the COVID-19 transform the Mauritius golf industry’s future?

By: Priscilla Guranna, Sales & Marketing manager, Ile aux Cerfs Golf Club April 21, 2020
Ile aux Cerf Golf Club, Mauritius.

Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…

Royal St George’s Golf Club will host the 149th Open in 2021

By: April 20, 2020
5th hole at Royal St George’s Golf Club

The organizers of the 149th Open had to realize that they will not be able to hold the event on the planned date (12-19 July 2020). The 149th Open will be held at Royal St George's Golf Club between…

The changing role of a golf club committee member during the coronavirus crisis

By: Ross Duncan, Marketing convenor, Peebles Golf Club April 17, 2020
5th Green - April 2020 Peebles Golf Club coronavirus crisis

Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…

A strategic response to the coronavirus crisis

By: Steve Mona, Director of Governance & Leadership Club Benchmarking April 16, 2020
Monopoly-coronavirus crisis

Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…