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How will the International Turfgrass Research Initiative advance sustainable turf management?

By: May 23, 2024
International Turfgrass Research Initiative

I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…

How does the Argentario Golf & Wellness Resort ensure unparalleled privacy?

By: May 22, 2024
Argentario Golf & Wellness Resort Hills Lodge (2)

Due to the COVID-19 pandemic, affluent purchasers prefer larger, more private indoor spaces as they devote more time to their residences. They are again embracing the gated community and private club model, including country, yacht, and golf clubs.…

What can Finca Cortesin do to improve the Solheim Cup’s legacy?

By: May 21, 2024
Finca Cortesin Solheim Cup winner

When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…

How did Playsport Golf Range achieve a 90% revenue growth?

By: May 17, 2024
Toptracer driving range technology Playsport Golf Range

Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology. Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and…

DETAILS achieved their first success with Dom Pedro Golf Vilamoura!

By: May 16, 2024
DETAILS Dom_Pedro_Old_Course_HOLE_6

Arrow Global, a leading European vertically integrated asset manager, acquired three Vilamoura hotels – Dom Pedro Portobelo, Dom Pedro Marina, and Dom Pedro Vilamoura – along with five flagship Vilamoura golf courses – Old Course, Pinhal, Laguna, Millennium,…

Titleist Pro V1, Pro V1x, and Pro V1x Left Dash golf balls get enhanced alignment!

By: May 15, 2024
Titleist Pro V1_Enhanced_Alignment_single golf ball

Titleist has unveiled the new Titleist Pro V1, Pro V1x, and Pro V1x Left Dash golf balls featuring Enhanced Alignment, providing a performance-oriented alignment design. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more…

How does AQUA at Sotogrande incorporate sustainable architecture and luxury?

By: May 14, 2024
AQUA Sotogrande 4-min_resized

2024 Architecture is marked by a focus on sustainability, adaptability, and human well-being. Today, sustainability is no longer an afterthought when designing but a fundamental consideration in every stage of the architectural process.  AQUA is being launched at…

What makes ECCO Golf’s latest special edition capsule collection remarkable?

By: May 13, 2024
Ecco Golf_Fashion_ErikvanRooyen_11_20_23_07770 1

Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…

How does the new tool by DP World Tour assist in offsetting our carbon emissions?

By: May 9, 2024
DP World Tour tracker

Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…

How did Toptracer boost Gloucester Golf Club’s revenues in 2023?

By: May 9, 2024
Gloucester Golf Club driving range with toptracer driving range technology

Just a few years before installing Toptracer technology, Gloucester Golf Club had been on the brink of closure, but thanks to a dedicated stable of staff and members, the club stayed afloat. In 2022, while looking for opportunities…

Could TaylorMade’s new P·UDI & P·DHY utility irons be the breakthrough for golfers?

By: May 8, 2024
TaylorMade P·DHY and PUDI utility irons on course

A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…

How did Bluewater save 350K+ plastic bottles at Volvo China Open?

By: May 8, 2024
2024 Volvo China Open Bluewater

In 2021, the Swedish Bluewater made an incredible impact by enabling the AIG Women's Open to avoid using 123,000 single-use plastic bottles. At the 2024 Volvo China Open at the Hidden Grace Golf Club (Shenzen), Bluewater technology helped…

What advice would 59club give to St. Leon-Rot Golf Club to improve their CX?

By: May 7, 2024
59club Golf Club St. Leon-Rot cooperation

Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…

How did PowaKaddy capture 50+% of the electric trolley market in the UK in Q1?

By: May 6, 2024
PowaKaddy FX5 - PREMIUM TECH - FRONT_Large

PowaKaddy has recently solidified its dominant position as the leading player in the UK electric trolley market. According to Golf Datatech*, PowaKaddy's share of the total UK electric trolley market for Q1 2024 exceeded 52% by both units…

NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: May 3, 2024
The Open NetJets official private jet provider 2024

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…

Michael Pask’s Journey From IMG To Golf Genius Software

By: May 2, 2024
Michael Pask Golf Genius Software 2024

Golf Genius Software has appointed Michael Pask as an advisory member of the company. This hire is part of Golf Genius' international expansion plans. Pask joins the team with a host of experience in the golf industry, having…

Toptracer technology helps Centro Nacional de Golf Introduce thousands to golf

By: April 25, 2024
Toptracer at the Centro Nacional de Golf since 2018

Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…

Trends with Recurring Subscription Revenue at Daily Fee Courses: Are Public Courses Becoming Semi-Private Country Clubs?

By: April 23, 2024
Club Caddie loyalty program

In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…

How can Turf Gamechanger help reduce golf course maintenance costs?

By: April 22, 2024
Turf Gamechanger on the green

Have you ever noticed the diverse range of lawnmowers that golf clubs use to preserve their courses and create an exceptional golf experience? It's worth pondering whether there could be a more sustainable solution, wouldn't you agree? I…

How will the new owners revitalize the Old Dane golf course?

By: April 9, 2024
The Old Dane Golf Links Nebraska

The Andersen family in Nebraska, known for their Landmand Golf Club (King-Collins design), are taking on a new challenge with a new golf course development. The family acquired the Old Dane golf course in 2007 and rebuilt it in…

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How do golf clubs benefit from AI-powered Tagmarshal?

By: April 30, 2024
Tagmarshal powered by AI

In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…

How can Club Car address the growing demand for electric golf carts?

By: April 29, 2024
Club Car Carryall 502 resized

Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…

How beneficial are the various alignment options in the new PING Putter line?

By: April 26, 2024
2024 PING putter line models

I totally get how frustrating it can be when you're in the zone on the golf course, only to have your birdie chance slip away because of an inaccurate putt. That's why I wanted to share something that…

What makes Solheim Cup sponsorship so useful for Skyscanner?

By: April 24, 2024
Solheim Cup x Skyscanner sponsorship

Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…

How bold was The Inspiration Club’s £700K+ investment?

By: April 19, 2024
The Inspiration Club Hole 11

The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…

What’s in the $3M Princeville Makai Golf course refinement project?

By: April 18, 2024
Princeville Makai Golf 7th hole

Did you know that the Princeville Makai Golf Course was Robert Trent Jones Jr.'s first solo design in the early 1970s? It opened in 1971 and was redesigned in 2009. The same ownership group owns the neighboring St. Regis…

What motivates Porsche to be really involved in golf?

By: April 17, 2024
Porsche Hole in One competition

Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…

How is Paramount helping disabled people try golf?

By: April 16, 2024
Paramount Richard Jones Paul Doherty Kieran Klein Cae Menai Davies

I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…

Laolao Bay Golf Resort plays safe by selecting Troon

By: April 16, 2024
Laolao Bay Golf Resort golf course

It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…

The new Shot Scope V5 can automatically track performance.

By: April 15, 2024
Shot Scope V5 GPS golf watch

Shot Scope has launched the Shot Scope V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking (by “Power-Sense” technology). Continuing from the…