A few weeks ago, I was thrilled to receive an invitation from 54, the communications agency for Details – Hospitality, Sports, Leisure. They invited me on a FAM trip to Vilamoura Golf. As a passionate admirer of Portugal…
Today, responsible golf clubs committed to sustainability have the opportunity to select from three prominent sustainability programs: The GEO Foundation for Sustainable Golf offers a comprehensive certification program that encompasses various aspects, including ecological preservation, water management, energy…
There are many opportunities for golf courses to use less water, and numerous potential benefits can be achieved by doing so. The sport of golf is currently experiencing substantial growth; however, it faces significant challenges related to water…
Loch Lomond, once famous for its exceptional malt whiskies, has adapted and now produces remarkable grain whiskies as well. This transformation, driven by Exponent Private Equity's vision, allows the brand to achieve new heights. They harness the artistry…
DETAILS, a hospitality and sports platform owned by Arrow Global, believes that improving facilities and enhancing the customer experience offer significant growth opportunities. With this strategy, DETAILS also aims to solidify its status as one of the leading…
It appears that both Titleist (Titleist GT280 Mini Driver) and TaylorMade Golf have recognized the same customer need. It is good to know that the 2004 TaylorMade R7 driver is one of TaylorMade's greatest successes. Do you still…
In November 2022, it was announced that Bernardus Golf in the Netherlands will host the 2026 Solheim Cup. The team at Bernardus Golf is committed to delivering a world-class event that not only sets a new standard for…
GCSAA reported that water usage had been reduced by 29% between 2005 and 2022. The report found that U.S. golf facilities applied approximately 1.68 million acre-feet of water in 2020, a 29% reduction since 2005. The same survey measured the use…
The Spring edition of BIGGA's Your Course magazine will appear in golf courses across the UK this week. The magazine's cover showcases the remarkable Peter Crouch, a stellar striker for the England Men’s football team and clubs like…
I am a massive fan of New Balance sneakers for their durability and understated style. For similar reasons, I wear ECCO golf shoes while on the golf course. The new New Balance SS25 golf shoe collection comprises 15…
In recent years, I have developed a strong interest in bunker maintenance and improvement (including aesthetics!). Now, I have discovered another solution that can benefit golf clubs looking to address the issue of poor turf quality in heavily…
I just moved to a new apartment and discovered that surrounding ourselves with comforting and soothing colors can make a difference! These colors are easy on the eyes and bring warmth and a sense of calm to our homes and games. It’s…
The 3 Hammers Golf Complex in Coven has reached a significant milestone by winning the prestigious title of ‘Golf Facility of the Year’ at the England Golf Awards on Wednesday. This award highlights the venue's commitment to inclusivity,…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
We all crave an escape during busy weekdays, embracing a long weekend where we can recharge, relax, and uplift our health—transforming moments into a truly captivating and memorable experience. It's really amazing how mindfulness sessions have found a…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
Golf Genius has made three strategic appointments to enhance its operations and customer service across its international business. These additions will strengthen the company's ability to serve its clients effectively and drive growth in the global market. [L-R]…
The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors. As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030…
Titleist introduces the all-new GT280, the latest addition to Titleist’s GT metalwood family. This mini driver is designed for both distance, control off the tee, and playability on the turf. It harnesses advanced technology from Titleist’s GT driver…
The Leading Courses Golfers' Choice Awards 2025 results were announced yesterday, and I took a moment to check out the Spanish list. Among the standout golf resorts and clubs, the TOP 5 included some impressive selections: Real Club…
While working at Sanofi, I often heard the term 'evidence-based' medicine. Nowadays, its principles are applied in various other industries. The concept asserts that management decisions should be grounded in a combination of critical thinking and the most…
The global transition toward cashless economies is rapidly increasing, fueled by advancements in digital payment solutions. Projections indicate that the number of mobile wallet users will reach 4.8 billion by 2025, representing nearly 60% of the global population.…
Golf carts generally feature either mechanical drum brakes or hydraulic disc brakes. Each type boasts benefits, with hydraulic disc brakes offering greater efficiency and responsiveness while mechanical drum brakes are celebrated for longevity. Both have distinct advantages and…
Artificial intelligence is anticipated to impact content creation substantially by 2025. AI technology tools are expected to streamline the process while enhancing the resulting output's quality and relevance. Artificial intelligence has advanced to a point where it can…
I want to see more golf clubs and resorts incorporating ESG into their core business strategy. Sustainability is no longer an optional consideration for golf clubs and resorts! According to a report by Booking.com, 83% of travelers (including…
When Kings Lynn Golf Club partnered with EcoBunker, they aimed to address some key challenges, notably bunker erosion and the issues posed by sandy soil. This collaboration opened up opportunities for innovative solutions to enhance the course's playability…