A discernible trend indicates that the standards for Environmental, Social, and Governance (ESG) performance, including in sustainable golf, continue to rise. Consumers are increasingly aligning their spending habits with their values. Today, it is not an exaggeration to…
I’m sure you’re already aware, but I just wanted to share a little bit about why the position of the center of gravity is so important. The center of gravity is an essential aspect of clubhead design, influencing…
Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
Under a strategic marketing agreement encompassing the United Kingdom, Ireland, and Europe, Wiedenmann turf equipment is now available through John Deere dealerships. The global machinery manufacturer John Deere and the turf maintenance specialist Wiedenmann will continue collaborating on…
A study by Nielsen reveals that 92% of consumers trust recommendations from peers and industry experts (e.g., golf architects). Such endorsements can significantly contribute to establishing customer trust and confidence, enhancing conversion rates. This is particularly effective when…
I wanted to follow up on the Great British Bunker Study that I shared in October. This insightful report was compiled by the experts at EcoBunker Ltd and endorsed by the British and International Golf Greenkeepers Association (BIGGA). It provides…
This may be the first instance where Titleist clearly highlights our game with wedges and irons. The new Titleist Pro V1 and Pro V1x golf balls are built upon innovations introduced in 2023. The significant change is the…
St. George's Golf Club has officially partnered with John Deere and Tuckwells, marking the beginning of a long-term agreement that promises to enhance the club's maintenance and operational efficiency. The Royal St. George's Golf Club hosted the 149th…
Have you ever noticed how often our friends mention skipping certain cities or vacation spots just because they worry about the crowds? Despite the benefits of increased tourism, residents are directly experiencing its downsides, too. A Hotelbeds study…
It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…
Belgium embraced the concept of "Nature-based Solutions" (NbS) backed by the UN and the EU. This concept is about "To protect, sustainably manage, and restore natural or modified ecosystems, that address societal challenges effectively and adaptively, simultaneously providing…
Arizton predicts the autonomous lawn mower market is experiencing substantial growth, with forecasts indicating a rise from $2.27 billion in 2023 to $4.33 billion by 2029, driven by a robust CAGR of 11.35%. Last year, I came across…
Probably the biggest customer experience challenge golf clubs face today is consistency. Carefully crafted Instagram galleries, engaging taglines, and high-budget advertising require substantial investments of both time and money to build a lasting brand identity. Golfers anticipate a…
One of the highlights of my late royal baker uncle Frederick Floris was when he was awarded the Royal Warrant and Royal Arms titles by Queen Elizabeth, The Mother Queen, and also by Queen Elizabeth II. I believe…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
In July 2023, I shared some exciting updates about the Bonita Bay Club's ambitious plans. For those who may have missed it, here’s a brief overview to bring you up to speed. The Board approved in 2022 extensive…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
If the reviews on Leadcourses.com are to be believed (average rating 7.5/10), the golf club really needs improvement. Salgados Golf Club in Algarve, Portugal, has just announced a €3.2 million facility renovation initiative, including upgrades to its 18-hole golf course and golf…
Seeing a bunker neglected or water-soaked/washed-out is genuinely disheartening. For the past 10 years, Richard Allen, the owner of EcoBunker, has been dedicated to identifying and implementing sustainable solutions to enhance golf course operations. His efforts reflect a…
Contemporary golf travelers often perceive the extensive array of available experiences as overwhelming. Consequently, they desire user-friendly platforms capable of efficiently sorting through these options and facilitating seamless, real-time bookings on a global scale. The global market for…
The US market has enthusiastically welcomed Duca del Cosma's ultra-stylish golf shoes (men's and women's), a testament to the power of blending fashion and performance on the course. When the rainy and cooler seasons roll around, I love…
The transition to electric vehicles in the EU is facing challenges. Italy and Germany seek support from other EU member states to advocate for relaxing the EU targets for reducing car CO2 emissions. They are also pushing to…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
Golf World composed a list of golf courses based on 2024 green fees. This explains how the review team defined the term ‘Value for Money’. The James Braid-designed Church Course at St Enodoc Golf Club in Cornwall, England,…
Forrester predicts that in 2025, given global economic and geopolitical uncertainties, profitability and caution will become central to corporate strategies across all industries. Consequently, environmental sustainability efforts will begin to prioritize financial returns. In today’s world, sustainability is…
The Keilir Golf Club (Hafnarfjörður, Iceland) has secured the GEO Certified status for the third time (2014, 2017, 2024-26, for renewal 2027). A recent Great British Bunker Study found: Consistency in sand depth and purity, along with the stability and…
It is not uncommon for golf tournament organizers to encounter obstacles when trying to elevate customer experience initiatives amid other strategic business goals. If you are in a similar situation, it would be beneficial to clearly illustrate how…
There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…
Luxury has shifted from being solely defined by high prices to embracing a more holistic approach. Today, luxury embodies authenticity and the importance of building genuine one-on-one relationships. It emphasizes the significance of exceptional service and personalized experiences,…