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Ballyshear Golf Links is Gil Hanse’s first-ever design in Asia

By: November 24, 2020
Ban Rakat Club Ballyshear Golf Links

I am very happy to hear news about golf course development despite the COVID-19. Architect Gil Hanse will open the full 18 at Ballyshear Golf Links, a remarkable hole-by-hole homage to The Lido Club, in August 2021.  Hanse harnessed…

What makes the Vattanac Golf Resort in Cambodia attractive?

By: November 20, 2020
Vattanac Golf Resort West golf course the terrace of hte elephants

We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…

What makes Wilson Staff Model R golf balls astounding?

By: November 19, 2020
Wilson Staff Model R golf balls

What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…

How to get excited about Puma’s new IGNITE CAGED CRAFTED footwear?

By: November 18, 2020
Puma Golf IGNITE CAGED CRAFTED footwear close look from the top

Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…

Golf club marketing trends to expect in 2021 are…

By: November 16, 2020
golf club marketing trends 2021

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Do we really need Shot Scope’s Course Hub social community?

By: November 12, 2020
Shot Scope Course Hub social community Pumpherston page

When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…

How BIGGA is supporting wildlife conservation on golf courses?

By: November 11, 2020
wildlife conservation Lapwing at Avro Golf Club

In the last four years, I wrote almost 20 articles about the importance of wildlife conservation on golf courses. Little or much? It is never enough to talk and take action on this area of sustainability (e.g. Syngenta’s Operation…

Where is the breakthrough in the new ECCO S-THREE hybrid shoes?

By: November 10, 2020
ECCO S-THREE hybrid shoes Masters-player-shoe- side-A1

ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship. Many of the shoes in the current…

Refreshment in the management of Lumine Golf Club

By: November 2, 2020
The Lakes is one of two course designed by Greg Norman at Lumine Golf Club

In the last couple of months most of the time, I heard of temporary or permanent layoffs and furloughs. A refreshing exemption from this is Lumine Golf Club. Before I would detail the changes in the management of…

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For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: November 9, 2020
Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

How to solve your summer holiday with the QHotels Masters Challenge?

By: November 5, 2020
Oulton Hall Q Hotels Masters Challenge

We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…

Who is the new President of the PGA of America?

By: October 30, 2020
Jim Richerson Troon PGA of America

Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…

Who are the winners of the Topgolf & Callaway Golf merger?

By: October 29, 2020
Topgolf Callaway Golf merger benefits

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Are Wilson Staff Model CB Irons really for tour-level players?

By: October 27, 2020
Wilson Staff Model CB Iron 7 hero

I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…

Are Titleist TSi2 and TSi3 fairways really groundbreakers?

By: October 26, 2020
Titleist TSi2 TSi3 fairway metals Family

Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…

Kentwool limited-edition Fall-Winter Collection with 3 benefits

By: October 20, 2020
Kentwools Limited Edition Fall Winter Collection 2020

For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…

Digital transformation & pricing trends in golf clubs -Part 2.

By: October 20, 2020
Parnu Bay Golf Links 17th hole digital transformation

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

Is £25m enough to revamp Dundonald Links into a luxury golf resort?

By: October 19, 2020
6 bed lodge - Dundonald Links

If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…

From what can the new Titleist TSi drivers save us?

By: October 16, 2020
Titleist TSi driver TSi3 driver lifestyle photo

On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…