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How can public golf courses succeed in 2022 & beyond?

By: August 8, 2022
Maple Lane Golf Club public golf course 034

I thought it might be useful for you to learn about the everyday challenges of an American public golf course - Maple Lane Golf Club - and what solutions he found for them. You can read my interview…

What did Westchester Hills Golf Club spend $3.5 million on?

By: August 3, 2022
Westchester Hills Golf Club Hole 2_resized

Westchester Hills Golf Club in White Plains, New York recently completed a $3.5 million golf course renovation by famed architect Rees Jones.  In addition, the 109-year-old club also completed a $1 million pool renovation focused on providing a resort-style setting…

What can Peter Finch’s community of 500K+ be good for brands?

By: August 2, 2022
Peter Finch The R&A at the 150th Open Championship

Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…

Who will enjoy the new Kumquat community of Las Colinas Golf & Country Club?

By: July 27, 2022
Las Colinas Golf and Country Club_Kumquat Community

Already in 2018, I found impressive apartments in Las Colinas Golf & Country Club (south of the Costa Blanca, in Alicante). I found in a European Tour Properties study: "Homes within golf resorts are worth 19% more on…

Are you ready to try the new W Costa Navarino Hotel?

By: July 26, 2022
W Costa Navarino_Beachfront villa Interior

In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: July 21, 2022
Amundi Evian Championship trophy

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

How to use Toptracer be like playing at the 150th Open Championship?

By: July 8, 2022
Toptracer 9 hole competition 150th Open Championship

The world’s leading driving range technology provider, Toptracer, is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global…

How joining RepSpark can help your pro-shop earn more?

By: July 7, 2022
RepSpark Community_filtered for GOLF-resized

Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…

Checklist for membership & communication personalization features of Club Caddie

By: July 6, 2022
club caddie-logo-revcon2

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

How does Toptracer30 connect the range and the golf course for our benefit?

By: July 1, 2022
Toptracer30 reach the green effectively

Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…

What will be the top commercial priorities of the USGA in the coming years?

By: June 22, 2022
Jon Podany CCO USGA

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

How will the Pete Dye Golf Club utilize Club Caddie’s rich features?

By: June 1, 2022
Pete Dye Golf Club 10th hole Club Caddie

Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…

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PING ChipR vs. Odyssey X-Act Tank Chipper

By: July 22, 2022
PING ChipR_Lifestyle_3

I was beginning to believe that I had found a very useful new type of golf club. What is it about? PING ChipR is a fully-engineered short-game solution that combines elements of a putter and wedge to help…

Why worth participating in Bernhard and Company’s 2023 BIGGA Delegation trip?

By: July 15, 2022
Bernhard and Company 10 delegates 2022

Bernhard and Company has recently announced that the application process is officially open for the 2023 BIGGA Delegation trip. Open to all full BIGGA members, the Bernhard and Company BIGGA Delegation is one of the most highly regarded…

Where is the EIGCA action plan & recommendations to tackle climate change?

By: July 14, 2022
EIGCA AM2022 - Jason Straka ASGCA, Tim Lobb, EIGCA

In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…

What would make the golf experience at Gamble Sands more attractive?

By: July 13, 2022
Gamble Sands - Sands Course_resized

Last year Gamble Sands (located in Brewster, Wash.) launched the David McLay Kidd-designed QuickSands Course a 14-hole short course. The 18-hole Sands Course opened for play in 2014 to widespread acclaim, with the 100,000 square foot Cascades putting course following shortly thereafter. Now Gamble…

What does “the MacKenzie vibe” look like at Lake Merced Golf Club’s golf course?

By: July 12, 2022
Lake Merced Golf Club 13th hole after renovation

The Hanse Golf Design and Heritage Links won the renovation project of the Lake Merced Golf Club golf course renovation. Starting in October 2021, Hanse Golf Design (HGD) has collaborated with course builder Heritage Links on a comprehensive,…

Would you consider buying the limited edition of Mizuno Pro 221 muscleback irons?

By: July 12, 2022
Mizuno Pro 221 muscleback irons with cover

Mizuno has announced the global release of 1,221 sets of the Mizuno Pro 221 muscleback irons, in astunning blue IP finish. The Mizuno Pro 221 muscleback irons, which will be available from Autumn 2022 boast a smoky blue…

How can Rick Shiels influence Lyle & Scott golf apparel sales?

By: July 8, 2022
Lyle & Scott x Rick Shiels best

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

What new expectations must be met in golf course development?

By: July 4, 2022
golf course development IMG_0813

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

What Wilson Golf is doing for a more sophisticated product & service personalization?

By: July 3, 2022
Wilson Golf personalization_Staff_Ball_Front_Hero_NYC_Side

Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…

Will you stand the heat in the PING Spring Summer 2023 Collection?

By: June 30, 2022
PING Spring Summer 2023 Collection_SS232408_social post

Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…