Scarecrow, the eagerly awaited David McLay Kidd design at Gamble Sands Resort in Brewster, Washington, is set to open its doors to the public on Friday, August 1st, inviting everyone to experience its inspired landscape. The Scarecrow is…
Just two days ago, I shared my excitement about the partnership between TravisMathew and Guinness, highlighting the exceptional limited-edition TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe. The response has been inspiring, with many curious about TravisMathew’s…
In 2025, the hospitality industry is undergoing a transformative wave of guest experience innovations, centered on personalization, technology integration, and sustainability. Elevating the guest experience transcends basic hospitality, as each enhancement meets immediate needs while nurturing loyalty and…
Effective partner marketing unlocks the potential to not only acquire new customers but also cultivate enduring loyalty programs and forge strategic partnerships that drive sustained business growth. This powerful strategy enables businesses to leverage their partners' marketing channels…
Not long ago, Lübker Golf & Spar Resort was honored as Denmark's Best Golf Course at the 2024 World Golf Awards and proudly hosted the Made in Denmark on the DP World Tour, exemplifying excellence in the world…
Toptracer, the world’s number one range technology, and Sweetspot, the all-in-one business solution for golf clubs, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries. Golfstore is one of Europe's…
Toptracer, the world's leading range technology and official ball tracking provider for The Open, announced that the renowned site of the 2025 Championship, Royal Portrush, is now accessible on its platform at golf ranges worldwide. Royal Portrush, recognized…
In November 2022, it was announced that Bernardus Golf in the Netherlands will host the 2026 Solheim Cup. The team at Bernardus Golf is committed to delivering a world-class event that not only sets a new standard for…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
How did the two premium brands, TravisMathew and Guinness, come together? Beyond their shared identity as premium brands, there are remarkable similarities between them. You may be surprised by the deeper connections that exist! Guinness, with its origins…
When envisioning Denmark as an inspiring destination for our golf trip, these 7 remarkable golf clubs often capture our imagination: Great Northern (Jack Nicklaus design): Often considered the best course in Denmark. It features world-class facilities, a luxury…
I am thrilled that the golfing world has been graced with another masterpiece designed by Tom Doak, the Old Petty Golf Course in Cabot Highlands. Nestled beside the historic Old Petty Church and offering breathtaking views of the…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
In May, I shared the inspiring news of Golf & Leisure Group's acquisition of 3 Hammers Golf Complex. I was truly impressed with the complex's remarkable performance thus far. Consequently, I reached out to the new owners, James…
Tartan’s cultural heritage shines through in high-profile collections, such as those by Dior and Vivienne Westwood, while unique tartans, like MacIntyre, are embraced by celebrities and influencers, celebrating timeless styles and individuality. The MacIntyre Tartan beautifully illustrates the…
The PIF London Championship is set to inspire as it returns to Centurion Club this summer, part of the prestigious PIF Global Series on the Ladies European Tour (LET). From 8-10 August, the tournament will proudly celebrate its…
The 2024 McKinsey Women in the Workplace Report highlights an inspiring rise in women's representation in senior manager and director roles, increasing from 32% in 2015 to 37% in 2024. Meanwhile, LinkedIn's similar study shows that women now hold 30.6% of leadership positions, reflecting…
Have you ever imagined how to breathe new life into an iconic golf club? Who could be the visionary partner to transform the renovated space into a modern, lasting, and sustainable gem? The Cobbs Creek Foundation is dedicated…
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…