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Why golf club employees need both recognition & appreciation?

By: March 24, 2020
GM of the Year 2019, Tim Good GM Thornbury golf club employees

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

Can 59Club’s COVID-19 survey templates really help us?

By: March 23, 2020
COVID-19 59Club solution

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

Ecco Golf Street 10 & the realization of the hybrid revolution

By: March 19, 2020
Ecco Golf Street 10 step out of the sand trap

In 2013 I said that it is a question of time that spikeless golf shoes will be a very important segment among golf shoes. This seems to be proven by the success of Ecco Golf. Ecco Golf has…

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: March 18, 2020
59Club 10th Annual Industry Oscars

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

Cuater by TravisMathew: performance vs style. Who will win?

By: March 17, 2020
Cuater by TravisMathew Gloves 1080x1080-Studio-7

How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…

Close House will host the PING Junior Masters in 2020

By: March 12, 2020
PING Junior Masters 2020 Close House

Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…

The UK Golf Federation’s latest effort for a better environment

By: March 11, 2020
UK Golf Federation electronic cars

I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…

Golf club employees as influencers: a blessing?

By: February 18, 2020
hearts and likes golf club employees

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

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Sensor technology in PING’s SS20 Men’s Performance Apparel Collection

By: March 10, 2020
PING SS2020 Men's Performance Apparel Collection with sensor technology

When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…

Practical choices: Mizuno Spring/Summer 2020 golf shoes

By: March 9, 2020
Mizuno Spring Summer 2020 golf footwears lifestyle

I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: March 6, 2020
Logo Callaway Golf Next-Gen 2020 Challenge

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

What would you improve at Lakeshore Yacht & Country Club?

By: March 5, 2020
Lake Shore Yacht and Country Club

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

How should the golf industry respond to coronavirus?

By: March 4, 2020

Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…

How can Mizuno’s upgraded Shaft Optimizer empower us?

By: March 3, 2020
Upgraded Mizuno Shaft Optimizer

These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…

How do you want to impress female golf travelers?

By: March 2, 2020
female golf travelers

I have been wondering while service and product personalization is gaining momentum why is it so hard to find golf holiday packages for female golf travelers???? Today's smart female golf travelers expect experiences that closely match their preferences…

The Faldo Series in 2020: 3 continents & 19 events

By: February 28, 2020
Faldo Series by Sir Nick Faldo

The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…

What are the benefits of the OGIO & Ship Sticks partnership?

By: February 26, 2020
OGIO SE Golf Bags Ship Sticks cooperation

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

Guess who will help Finkbine Golf Course in day-to-day operations?

By: February 25, 2020
Finkbine Golf Course 8th hole

The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…