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100+ UK golf clubs are confident in Players 1st

By: September 12, 2019
Players 1st dashboard

I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…

Will Nippon Shaft’s N.S.PRO 950GH neo meet the demand?

By: September 11, 2019
N.S.PRO 950GH neo shaft

Can you imagine that the original N.S.PRO 950GH shaft was launched 20 years ago in 1999? The N.S.PRO 950GH has been sold over 40 million times worldwide and has been used by more than 250 professional tournament winners in the…

Massive focus on sustainability at New Zealand Golf

By: September 10, 2019
New Zealand Golf OnCourse New Zealand

I was very pleased to hear that New Zealand Golf in cooperation with New Zealand Golf Industry Council and the Golf Managers Association of New Zealand has launched a new national sustainability initiative. They want to drive their…

What will impress us at the Hoiana Shores Golf Club?

By: September 4, 2019
Hoiana Shores Golf Club 11th hole and the clubhouse

The opening of the Vietnamese, US$4 billion mega-resort Hoiana Shores Golf Club is almost here. It will be open on 23rd September. The Grand Opening event will occur in early 2020. The pins will instead be adorned with…

Where should active senior golf travelers play golf in Portugal?

By: September 3, 2019
Vale do Lobo wellness active senior golf traveler

I was curious to figure out what can Portugal offer to active senior golf travelers. This is how this article was born. As I am analyzing the UN World Population Prospect 2018 study, I can see a growing…

The pursuit of wellness at Italian golf clubs

By: September 2, 2019
argentario golf resort spa-gallery-wellness

The notion to combine wellness and spa experience with golf is not a totally new one. I must admit this. Just think of the Spanish La Cala Resort, the Italian Palazzo Arzaga Hotel Spa & Golf Resort or…

25% membership growth at Burhill Golf and Leisure

By: August 29, 2019
Burhill Golf Club Clubhouse Hero of Burhill Golf and Leisure

It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…

Golf Business Monitor’s 10th anniversary

By: August 13, 2019
Golf Business Monitor's 10th Anniversary

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

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What has VisitScotland achieved in golf tourism in 50 years?

By: August 27, 2019
VisitScotland golf tourism promotion in 1991

When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…

What is the sustainability strategy of Dom Pedro Golf?

By: August 26, 2019
Dom Pedro Golf Victoria 13th hole

Recently, I heard of Dom Pedro Golf has installed an innovative new water management system that is 23% more energy efficient. This made up my mind and asked Simão da Cunha (the Head of Golf Operations at Dom…

Over 1.5 billion Pride Professional Tee System sold in 10 years

By: August 23, 2019
Pride Professional Tee System -Wood-Resealable-75CT-White-GROUP

One of my eyes sheds tears, the other one laughs when I see the sales record of Pride Professional Tee Systems (manufactured by PrideSports). This year PrideSports celebrates the 1.5 billionth Pride Professional Tee System golf tee that…

Would you putt better with the new Golf Pride PRO-ONLY grips?

By: August 20, 2019
Golf Pride PRO-ONLY grips family

When I first saw the new Golf Pride PRO-ONLY grips, Golf Pride's TOUR SNSR putting grips came to my mind. Just like the TOUR SNSR grips, the new Golf Pride PRO-ONLY putter grip series will be available in…

What is the future of golf club jobs?

By: August 19, 2019
for hire golf club jobs

The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…

The Prince’s Golf Club is committed to sustainability

By: August 15, 2019
Himalayas 5th Hole Prince's Golf Club -1328

I hope the stunning, new photos of Prince's Golf Club's Himalayas golf course will not distract your attention from to focus on a more important achievement of the club. Namely, Prince's Golf Club has recently retained its GEO…

The 2nd generation of TaylorMade P790 irons are here

By: August 14, 2019
TaylorMade P790 irons Explode-V1

How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…

What are the benefits of Max Impact in the new Titleist T-series irons?

By: August 12, 2019
Titleist T-Series Irons Family powered by Max Impact T300 iron

If you play with Titleist 718 AP-series irons then don't expect to find their new versions. The launch of the new Titleist T-series irons (T100, T200, T300) is bringing a new era. This is Titleist’s first new iron…

Tom Mackenzie became a Sustainable Design Leader

By: August 8, 2019
Tom Mackenzie MEIGCA, EIGCA Past President, Sustainable Design Leader-2

How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…

How big is the demand for public golf courses in Korea?

By: August 7, 2019
The opening hole on the Golfplan-designed South Course at Island Country Club, south of Seoul Korea

I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…