I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
Can you imagine that the original N.S.PRO 950GH shaft was launched 20 years ago in 1999? The N.S.PRO 950GH has been sold over 40 million times worldwide and has been used by more than 250 professional tournament winners in the…
I was very pleased to hear that New Zealand Golf in cooperation with New Zealand Golf Industry Council and the Golf Managers Association of New Zealand has launched a new national sustainability initiative. They want to drive their…
The opening of the Vietnamese, US$4 billion mega-resort Hoiana Shores Golf Club is almost here. It will be open on 23rd September. The Grand Opening event will occur in early 2020. The pins will instead be adorned with…
I was curious to figure out what can Portugal offer to active senior golf travelers. This is how this article was born. As I am analyzing the UN World Population Prospect 2018 study, I can see a growing…
The notion to combine wellness and spa experience with golf is not a totally new one. I must admit this. Just think of the Spanish La Cala Resort, the Italian Palazzo Arzaga Hotel Spa & Golf Resort or…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…
Recently, I heard of Dom Pedro Golf has installed an innovative new water management system that is 23% more energy efficient. This made up my mind and asked Simão da Cunha (the Head of Golf Operations at Dom…
One of my eyes sheds tears, the other one laughs when I see the sales record of Pride Professional Tee Systems (manufactured by PrideSports). This year PrideSports celebrates the 1.5 billionth Pride Professional Tee System golf tee that…
When I first saw the new Golf Pride PRO-ONLY grips, Golf Pride's TOUR SNSR putting grips came to my mind. Just like the TOUR SNSR grips, the new Golf Pride PRO-ONLY putter grip series will be available in…
The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…
I hope the stunning, new photos of Prince's Golf Club's Himalayas golf course will not distract your attention from to focus on a more important achievement of the club. Namely, Prince's Golf Club has recently retained its GEO…
How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…
If you play with Titleist 718 AP-series irons then don't expect to find their new versions. The launch of the new Titleist T-series irons (T100, T200, T300) is bringing a new era. This is Titleist’s first new iron…
How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…
I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…