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How does the new G440 K driver set a new PING MOI record?

By: January 23, 2026
PING G440 K driver_Lifestyle_cover

PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…

What are the 6 changes to the redesigned back 9 of the Saadiyat Beach Golf Club?

By: January 22, 2026
Hole 14 Saadiyat Beach Golf Club resized

Saadiyat Beach Golf Club is entering an exciting new chapter with the recent reopening of its improved back nine. The entire 18-hole course is in top-notch condition, drawing in golfers who are eager to experience the breathtaking oceanfront…

Can the 2026 Titleist Velocity golf ball inspire a new long-distance performance standard?

By: January 22, 2026
2026 Titleist Velocity golf ball_001-dd603a-original-1767972033

Titleist’s newest Velocity golf ball has arrived at retail with a clear purpose: extend its signature tee-to-green distance advantage through meaningful updates to material construction and aerodynamic performance. The 2026 model does not attempt to reinvent Velocity’s identity;…

What are the benefits of John Deere’s new Gator GS utility vehicles?

By: January 20, 2026
John Deere Gator GS Golf on the bridge

John Deere’s introduction of the Gator GS utility vehicles marks a strategic evolution in turf-focused transportation. Set to receive its European debut at BTME in Harrogate, the Gator GS range has been engineered to address a clear gap…

How is RepSpark Flow driving wholesale revenue growth for golf brands?

By: January 19, 2026
RepSpark_Flow_2026_resized

In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…

The Rheingolf Show Advantage: Direct Access To Europe’s Top-Spending Golfers

By: January 13, 2026
Rheingolf Show 2026 Paar - Let´s Go There

For companies in the golf, travel, or lifestyle sector, there are few opportunities as targeted, efficient, and commercially productive as the Rheingolf Show. Taking place from 20–22 February 2026 in Düsseldorf, this event has become Germany’s leading consumer…

How to unlock the potential of AI to revolutionize golf club marketing?

By: August 18, 2025
AI powered golf club management softwares_shutterstock_2504368137_huge

I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…

How do unified customer views elevate your golf club’s CX efforts to new heights?

By: March 27, 2025
CX pexels-rdne-7310206

It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…

What does successful influencer marketing usage depend on for your golf club?

By: January 27, 2025
Influencer marketing pexels-kindelmedia-6573701

Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…

Guide to securing sponsors for your golf club events

By: January 20, 2025
Sponsor john-benitez-EnDuAKqOaJY-unsplash

Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…

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How does Shot Scope enhance its commitment to data-driven innovation?

By: January 16, 2026
Shot-Scope-LM1 2026 PGA Show Orlando

The PGA Show in Orlando is just around the corner, and it’s the perfect opportunity to explore the latest trends in data-driven product innovation for golf. I will present to you Shot Scope's newest data-driven product innovations, available…

How will J.LINDEBERG honor its remarkable 30th anniversary?

By: January 15, 2026
J.LINDEBERG 42_SS26_110

For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…

What changes will be in the John Deere dealership network in the UK in 2026?

By: January 15, 2026
John Deere 8700 PrecisionCut fairway mower B

John Deere has confirmed strategic adjustments to its UK turf dealership network effective 9 July 2026, with two established dealerships expanding their territories following the planned exit of Balmers GM from the John Deere dealer network. The changes…

How Can Husqvarna Optimize Its 2026 British Masters Sponsorship As Title Partner?

By: January 14, 2026
Husqvarna The Belfry Resort 2026 Husqvarna British Masters

Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…

What major challenges will the new CEO of BIG MAX USA face?

By: January 13, 2026
BIG MAX USA CEO Doug Wright

News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…

How attractive is the Mallorca GolfCard 2026?

By: January 12, 2026
Mallorca GolfCard 2026 Card-Book

The new Mallorca Golfcard 2026 is now available online and in Mallorca. In exploring the latest golf card offer, I felt inspired to analyze it for you from both a business and a golfer's perspective. The Mallorca GolfCard…

Has TaylorMade set a new customization record with the Qi4D driver family?

By: January 9, 2026
TaylorMade Qi4D driver lifestyle horizontal

TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…

Lyman Orchard Golf Club partners with KemperSports. A triumph for golfers?

By: January 8, 2026
Lyman Orchard Golf Club Jones Course_clubhouse

KemperSports has been selected to manage Lyman Orchards Golf Club, a 45-hole public golf destination in Middlefield, Connecticut. The partnership brings together one of the most established multi-course public golf operators in the United States and one of…

When is Kenilworth Golf Club’s Toptracer Investment Poised to Pay Off?

By: January 7, 2026
Toptracer Indoor Swing Studio opening 124

I just discovered that Kenilworth Golf Club (a private members' club founded in 1889) will host the UK's and Europe's first Toptracer Indoor facility! It made me consider the many benefits of investing in a 4-bay driving range.…

Can Turkish Airlines achieve its brand aspirations by sponsoring the Turkish Airlines Open?

By: January 7, 2026
Turkish Airlines Open 2026

The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…