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A nation’s moment: The legacy, impact and opportunity of the 2026 Solheim Cup

By: June 10, 2026
2026 Solheim Cup IMG press conference

The 20th edition of the Solheim Cup, the premier team match-play competition in women's professional golf, will make history in September 2026 as the first to be hosted in the Netherlands. Staged at Bernardus Golf in Cromvoirt from…

AI in golf turf management: How modern greenkeepers can use data-driven tools to improve course performance

By: June 10, 2026
AI in golf turf management

Golf course management is undergoing a structural shift. Traditionally, greenkeeping has relied heavily on visual inspection, experience, and reactive maintenance. Today, a new class of AI-powered turf management platforms is introducing continuous monitoring, predictive agronomy, and precision resource…

Investing in tomorrow: the Kate & Justin Rose Foundation names its first bursary recipients

By: June 9, 2026
Kate & Justin Rose Foundation Natasha Perry

The Women in Golf Awards has announced the inaugural recipients of the Kate & Justin Rose Foundation Bursary, a landmark initiative designed to open doors for women under 21 who are building careers across the golf industry. From…

Beyond the fairway: How technology is reshaping sustainable golf

By: June 9, 2026
AECG Conference 2026 Sustainable Agronomy Service

Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…

How Sotogrande is rewriting the rules of luxury real estate sustainability

By: June 8, 2026
Sotogrande PREMIOS ASPRIMA - SIMA 2

Spain's real estate industry gathered on May 21 for the 23rd edition of the ASPRIMA-SIMA Awards, the sector's highest accolade, drawing nearly 500 executives, developers, and institutional figures. And the prize for the company making the most outstanding…

The death of the mishit: Has TaylorMade engineered human error out of putting?

By: June 5, 2026
TaylorMade Spider ZT Max-Studio-Sole~W1500

TaylorMade's Spider line has long been the standard-bearer for high-MOI mallet putters, and the Spider ZT (Zero Torque) was already a significant statement when it arrived on Tour earlier in 2025. It quickly gained traction at the highest…

What golf retailers actually need from your pre-book process in 2026

By: June 4, 2026
RepSpark helps proshop worldwide

It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…

The golf club that cracked the culture code, and what every club should learn from it

By: June 3, 2026
Close House representatives at the awards

In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…

Austria’s Secret Golf Economy: Why the Alps Are the Next Great Fairway Frontier

By: June 2, 2026
2026 Austrian Alpine Open Golf Business Monitor in Austria

Overlooked by international golf tourists for decades, the Salzburg region is quietly assembling the ingredients of a world-class destination — spectacular mountain courses, DP World Tour credentials, and a connectivity story the industry has barely noticed. For years,…

“Pakistan is Global”: How a visionary is using golf to put Pakistan on the world corporate stage

By: May 13, 2026
World Corporate Golf Challenge parners with Reliance Golf in Pakistan

In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…

Golf meets wellness: A trip both golfers and partners will love

By: May 3, 2026
Bois d'Arlon Golf & Resort wellness on the roof

Tucked into 220 hectares of pristine Belgian countryside, Bois d'Arlon Golf Resort is quietly rewriting the rules of the golf getaway — and non-golfers are just as thrilled as their playing partners. There is a particular kind of…

The Mid-Year Reset: How Smart Brands Fix Wholesale Performance Before It’s Too Late

By: May 1, 2026
RepSpark Mockup cover image

The brands winning in wholesale aren't waiting for Q4 post-mortems. They're diagnosing problems now — and fixing them before the season is lost. By the time most wholesale brands realize something is wrong, they've already lost the quarter.…

The World’s Most Powerful Golf Network Just Landed in the UAE — And It’s Open for Business

By: April 29, 2026
World Corporate Golf Challenge UAE licensee team

There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…

Why RepSpark’s SOC 2 Type 2 certification is a game changer for enterprise wholesale growth

By: February 5, 2026
RepSpark SOC 2 Type 2 Certified

Trust is the foundation of every successful brand partnership, and that’s especially true for enterprise B2B wholesale operations, where sensitive brand data, retailer information, pricing strategies, inventory, order history, and payment flows move through platforms every second. This…

How is RepSpark Flow driving wholesale revenue growth for golf brands?

By: January 19, 2026
RepSpark_Flow_2026_resized

In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…

How to unlock the potential of AI to revolutionize golf club marketing?

By: August 18, 2025
AI powered golf club management softwares_shutterstock_2504368137_huge

I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…

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How Mena House is reimagining one of golf’s most extraordinary destinations

By: May 27, 2026
Mena House Golf Course Egypt with Robert Trent Jones Jr

At a time when golf developers around the world are competing to create memorable destination experiences, few properties possess what Mena House has had for more than a century: genuine global singularity. Situated at the base of the…

Your golf club’s website is losing bookings in silence, and new research explains why

By: May 27, 2026
AddSearch AI Answer Promo

Every year, golf clubs and resorts invest heavily in professional photography, compelling copywriting, and sleek web design. They publish tee time booking engines, membership brochures, event packages, and dining menus. The content is all there. So why are…

The mower that learned to think

By: May 27, 2026
Husqvarna new AI-powered Vision Technology accessory

On a pre-dawn morning at a championship golf course, while the greenskeeper is still pouring his first coffee, a machine the size of a large suitcase glides silently across the 12th fairway. It detects a fox cutting diagonally…

How a family-owned links club is playing the long game with a multi-million pound reinvention

By: May 26, 2026
Prince's Golf Club Laddie-Logo_v5-03

In the quietly competitive world of British links golf, Prince's Golf Club has done something that most heritage venues only dream of: it has turned a storied but underfunded property into a genuine top-100 destination, without selling out to…

What European Tour Destinations’ 2025 performance should tell every golf club owner

By: May 22, 2026
European Tour Destinations at IEC

If you run a golf club or resort, the story of European Tour Destinations in 2025 is not simply industry news. It is a case study in how collective positioning translates into individual commercial gain. And the numbers…

One Tent, One Generation: How The Open Is Betting Its Future on Young Fans

By: May 21, 2026
The Open Gold Tent inside

On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…

Asia’s First: How Plover Cove Golf Club is rewriting the rules of championship turf management

By: May 21, 2026
Plover Cove Golf Club Zoysia turf selection

When Plover Cove Golf Club opens its doors in 2027, it will do so with a distinction that sets it apart from every other course on the continent: it will be the first project in Asia to deploy…

Troon International bets on direct booking to reclaim the golf holiday

By: May 20, 2026
Troon International Travel portal powered by golfscape

For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…

The world tees off together: Women’s Golf Day returns May 26 – June 2

By: May 20, 2026
Women's Golf Day 2023 June 2 Palm Beach National edited photo

There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…

The New Fairway: How golf’s elite destinations are reinventing fine dining

By: May 19, 2026
Bernardus Nami_bar Copyright ©Peter Hermeling Creatives

For most of golf's history, the clubhouse restaurant was an afterthought — a reliable place for a burger, a recap of the round, and little more. Today, Europe's most ambitious golf destinations are competing as fiercely over their…