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How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: January 26, 2022
Bridgestone Golf OTTO at the driving range Flightscope

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

What should Troon improve at the Wilderness Club Resort?

By: January 25, 2022
Wilderness Club Resort golf experience

Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…

Attack pins with confidence with the new Wilson Triad golf balls!

By: January 24, 2022
Wilson Triad golf ball-Manolo-PHX-Photoshoot-0170

I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…

What synergies can Golf Genius and BRS Golf achieve together?

By: January 11, 2022
Golf Genius BRS Jan 2021 Release- 1200x630

The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…

The future of golf club tournament management

By: January 5, 2022
Golf Genius software with users tournament management

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

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What will make the 2022 Junior Masters amazing at Close House?

By: January 21, 2022
Junior Masters 2022 Close House

I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…

What new awards did Las Colinas Golf & Country Club win in 2021?

By: January 19, 2022
Las Colinas Golf Country Club restaurant

If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…

How does Fujikura Golf’s Spread Tow Fabric help you make your game better?

By: January 18, 2022
Fujikura Golf Ventus Family

Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…

W Costa Navarino is inspired by the region’s traditional residential areas

By: January 17, 2022
W Costa Navarino -beach experience-pool

I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…

See how Antognolla Golf has successfully achieved GEO Certified status!

By: January 14, 2022
Antognolla Golf GEO Certified

If I count correctly, Antognolla Golf is the twelfth Italian GEO Certified golf club! Antognolla Golf has: Met the required certification criteria for sustainable golf operations.Successfully completed the official third-party verification process.Successfully passed the final evaluation by GEO…

How more stable will you feel with the new Callaway Rogue driver?

By: January 12, 2022
Callaway Rogue ST driver -Max-Driver-22-2427

I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: January 10, 2022
North Berwick Golf Club GM Elaine McBride

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

Troon Privé will manage Boca Grove members-only golf and country club

By: January 7, 2022
Boca Grove from the air Boca Raton Florida

Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla.  Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…

What’s behind the technological innovation in the TaylorMade Stealth driver family?

By: January 6, 2022
TaylorMade Stealth driver family Stealth-Plus+-HERO

What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…

What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?

By: January 4, 2022
Concor Golf GNK Golf with great bunker

You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…