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The death of the mishit: Has TaylorMade engineered human error out of putting?

By: June 5, 2026
TaylorMade Spider ZT Max-Studio-Sole~W1500

TaylorMade's Spider line has long been the standard-bearer for high-MOI mallet putters, and the Spider ZT (Zero Torque) was already a significant statement when it arrived on Tour earlier in 2025. It quickly gained traction at the highest…

What golf retailers actually need from your pre-book process in 2026

By: June 4, 2026
RepSpark helps proshop worldwide

It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…

The golf club that cracked the culture code, and what every club should learn from it

By: June 3, 2026
Close House representatives at the awards

In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…

Austria’s Secret Golf Economy: Why the Alps Are the Next Great Fairway Frontier

By: June 2, 2026
2026 Austrian Alpine Open Golf Business Monitor in Austria

Overlooked by international golf tourists for decades, the Salzburg region is quietly assembling the ingredients of a world-class destination — spectacular mountain courses, DP World Tour credentials, and a connectivity story the industry has barely noticed. For years,…

How Mena House is reimagining one of golf’s most extraordinary destinations

By: May 27, 2026
Mena House Golf Course Egypt with Robert Trent Jones Jr

At a time when golf developers around the world are competing to create memorable destination experiences, few properties possess what Mena House has had for more than a century: genuine global singularity. Situated at the base of the…

Your golf club’s website is losing bookings in silence, and new research explains why

By: May 27, 2026
AddSearch AI Answer Promo

Every year, golf clubs and resorts invest heavily in professional photography, compelling copywriting, and sleek web design. They publish tee time booking engines, membership brochures, event packages, and dining menus. The content is all there. So why are…

The mower that learned to think

By: May 27, 2026
Husqvarna new AI-powered Vision Technology accessory

On a pre-dawn morning at a championship golf course, while the greenskeeper is still pouring his first coffee, a machine the size of a large suitcase glides silently across the 12th fairway. It detects a fox cutting diagonally…

How a family-owned links club is playing the long game with a multi-million pound reinvention

By: May 26, 2026
Prince's Golf Club Laddie-Logo_v5-03

In the quietly competitive world of British links golf, Prince's Golf Club has done something that most heritage venues only dream of: it has turned a storied but underfunded property into a genuine top-100 destination, without selling out to…

What European Tour Destinations’ 2025 performance should tell every golf club owner

By: May 22, 2026
European Tour Destinations at IEC

If you run a golf club or resort, the story of European Tour Destinations in 2025 is not simply industry news. It is a case study in how collective positioning translates into individual commercial gain. And the numbers…

One Tent, One Generation: How The Open Is Betting Its Future on Young Fans

By: May 21, 2026
The Open Gold Tent inside

On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…

Asia’s First: How Plover Cove Golf Club is rewriting the rules of championship turf management

By: May 21, 2026
Plover Cove Golf Club Zoysia turf selection

When Plover Cove Golf Club opens its doors in 2027, it will do so with a distinction that sets it apart from every other course on the continent: it will be the first project in Asia to deploy…

Troon International bets on direct booking to reclaim the golf holiday

By: May 20, 2026
Troon International Travel portal powered by golfscape

For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…

The world tees off together: Women’s Golf Day returns May 26 – June 2

By: May 20, 2026
Women's Golf Day 2023 June 2 Palm Beach National edited photo

There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…

The New Fairway: How golf’s elite destinations are reinventing fine dining

By: May 19, 2026
Bernardus Nami_bar Copyright ©Peter Hermeling Creatives

For most of golf's history, the clubhouse restaurant was an afterthought — a reliable place for a burger, a recap of the round, and little more. Today, Europe's most ambitious golf destinations are competing as fiercely over their…

Titleist GTS Drivers Review: A smarter evolution in speed, stability, and fitting precision

By: May 18, 2026
Titleist GTS driver_Aerodynamics

The new Titleist GTS driver family is not a cosmetic refresh or a marginal upgrade cycle. It represents a meaningful engineering progression built around one central idea: improving every major driver performance category simultaneously without compromise. That has…

Promise and peril on the Caspian

By: May 15, 2026
Dreamland Golf Club stay and play package May 2026

There are golf destinations that require no introduction — Pebble Beach, St. Andrews, and Augusta. And then there are the ones that stop you mid-scroll with the simple audacity of their geography. Dreamland Golf Club, perched on the…

How Shura Links is rewriting the rules of sustainable golf

By: May 14, 2026
Shura Links 3_

For much of its modern history, elite golf has carried an uncomfortable paradox at its heart: the meticulously manicured courses that embody the sport's highest aspirations also consume enormous quantities of water, chemicals, and energy. A typical 150-acre…

Faldo Futures: A beacon of growth in the junior golf landscape

By: May 14, 2026
Faldo Futures happy boy golfer

The 2026 Faldo Futures season has arrived with a momentum few could have predicted even a few years ago. With more than 3,900 junior golfers already registered across Great Britain and Ireland, and nearly 900 players securing places…

“Pakistan is Global”: How a visionary is using golf to put Pakistan on the world corporate stage

By: May 13, 2026
World Corporate Golf Challenge parners with Reliance Golf in Pakistan

In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…

Moor Park’s £500K gamble on golf carts Is smart, but it’s only half the play

By: May 13, 2026
Club Car Moor Park clubhouse

When Moor Park Golf Club, the storied Hertfordshire venue whose twin Harry Colt-designed parkland courses have hosted European Tour events and Ryder Cup qualifying rounds, announces a significant fleet upgrade, the golf world pays attention. The club has…

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Why 2 industry giants are betting on the mental health of Britain’s greenkeepers

By: April 23, 2026
BIGGA mental health first aid program supported by Baroness and Kubota

When the morning fog rolls across a golf course before sunrise, it is the greenkeeper — not the golfer — who is already there. Alone, often working in isolation through the cold and the heat, through the unsociable…

Campaign review: American Golf: We’re Obsessed Too

By: April 21, 2026
We are obsessed too campaign by American Golf

For a retailer that has spent decades as the UK's quiet infrastructure of the game — the place you go for clubs, balls, and waterproofs rather than inspiration — launching a first-ever brand campaign is a significant act…

Husqvarna’s First Cut update: is it worth switching on?

By: April 21, 2026
Husqvarna robotic mower in action with the First Cut feature

Husqvarna has quietly dropped one of the more useful updates its robotic golf mowers have seen — a dedicated First Cut function that lets CEORA® and Automower® 580L EPOS® units handle the transition strip between fairway and rough.…

Staging excellence: Turning a golf tournament into a destination engine

By: April 20, 2026
2026 Austrian Alpine Open interview

The 2026 Austrian Alpine Open is just around the corner (25 to 31 May 2026), inspiring us to explore the business dynamics behind this remarkable DP World Tour event. It’s a true honor that Al-Khaffaf Ali Alexander, the…

How golfers are crowning the world’s greatest courses?

By: April 17, 2026
Leading Courses Golfers’ Choice badge - Generic Launch 2026

There is a quiet revolution underway in how the golf world decides what is excellent. Not in the editorial suites of storied golf publications, not in the committee rooms of national federations, but on the smartphones and laptops…

Original Penguin Spring 2026 Men’s Golf Collection — Professional Review

By: April 16, 2026
Original Penguin jacket

Original Penguin's Spring 2026 entry arrives at a genuinely opportune moment for a heritage brand with performance ambitions. Here is a thorough assessment of how the collection stacks up against the market's direction. Trend alignment: where it hits…

Kinross Golf Courses:Heritage, Ambition, and an £800,000 Bet on the Future

By: April 16, 2026
Kinross Golf Courses 2

In the crowded theatre of Scottish golf — where St Andrews commands its pilgrimages and Gleneagles its five-star coronations — there has always been a quieter story to tell. Kinross Golf Courses, nestled in the rolling heart of…

Scotland’s Most Anticipated New Course Opens: How is Old Petty redefining golf in the Highlands?

By: April 15, 2026
Jacob Sjoman _ Old Petty _ Cabot Highlands_castle

On a windswept stretch of the Scottish Highlands, where the Moray Firth meets centuries of history, one of the world's most eagerly awaited golf courses is finally ready to welcome the world. Old Petty, the second course at…

The £200M Play: Why Sports Tours International’s acquisition of Golfbreaks is a masterclass in riding a mega-trend?

By: April 14, 2026
Golfbreaks acquired by Sports Tours International v2

When Sports Tours International announced the acquisition of Golfbreaks — Europe's leading golf travel operator — most industry watchers filed it as yet another consolidation deal in a fragmented market. They missed the bigger story. This is not…

Why Georgia Should Be Your Next Golf Destination

By: April 13, 2026
Georgia Paragraph Golf & Spa Tabori hotel by night

I'll be honest — Georgia was not on my radar as a golf destination. So when an invitation arrived in mid-February from Alex Day, Director of Golf at Paragraph Golf & Spa Tabori, asking me to come and…