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Why is PGA Golf Academy accreditation important for Carden Park?

By: January 23, 2020
Carden Park PGA Golf Academy

It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…

Why is it worth for Callaway Golf to enter the VR industry?

By: January 23, 2020
Callaway Golf VR industry AAA Games Studio

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

How soft is the new Wilson DUO Soft+ golf ball?

By: January 22, 2020
Wilson DUO Soft+ golf ball-tech image with black background

I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…

4 reasons why worth considering Titleist T400 irons

By: January 21, 2020
Titleist T400 irons head close look

Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…

Who are the sustainability champions in 2020?

By: January 21, 2020
Sustainability champions by GEO in 2020

In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…

Berkhamsted Golf Club enables gender equality in elite golf

By: January 17, 2020
Berkhamsted Golf Club Berkhamsted trophy

As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…

Get set for success at the European Golf Business Conference!

By: January 13, 2020
European Golf Business Conference 2020 in Cascais Portugal

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

Is this how golf tourists’ expectations are changing in 2020?

By: January 6, 2020
golf tourists high hopes

I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…

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How will Lamkin’s ST grip family be renewed in 2020?

By: January 20, 2020
Lamkin Grips - Calibrate Technology with 3 grips

This week at the PGA Show in Orlando, Lamkin will introduce the new members of the ST grip line: ST+2 Hybrid and ST+2 Hybrid Calibrate grips. Both are loaded with advanced features including Lamkin’s new “Smooth Tack” material,…

Wilson Staff D7 forged irons with a true tour-level appeal

By: January 17, 2020
2020 Wilson Staff D7 Forged iron-Cross-Cut-Powerchamber

For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…

4 reasons for considering the new Titleist Tour Soft golf balls

By: January 16, 2020
2020 Titleist Tour Soft golf balls-dozens and sleeve-group

To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…

Where will be the 1st SO/ Hotel in Spain?

By: January 15, 2020
SO Sotogrande Resort & Spa

We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…

Can the new Mavrik Driver outshine the Epic Flash?

By: January 15, 2020
Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…

Is it time to think about edible golf courses?

By: Paul Jansen - Jansen Golf Design January 14, 2020
Hambantoto, Sri Lanka edible golf courses

Golf courses - big and small - cover a substantial amount of land. In fact, most of our modern 18 hole golf courses are routed over as much as 75ha / 185acres of land and often much more.…

Where is Europe’s 100th Toptracer installation?

By: January 11, 2020
Toptracer experience-Shot5

Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…

What are the surprises in the 3rd generation Q-STAR TOUR golf ball?

By: January 9, 2020

In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…

How will Troon raise the bar at The Club at Hammock Beach?

By: January 8, 2020
The Club at Hammock Beach at sunset

Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…

Why should we believe in the new TaylorMade SIM driver?

By: January 7, 2020
TaylorMade SIM driver close look

It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…