Silversea's new tie-up with PerryGolf isn't just another shore-excursion add-on. It's a signal that ultra-luxury cruise lines are chasing a narrower, higher-margin traveler, one who wants a tee time at Royal Liverpool as badly as a balcony suite,…
When The R&A launched Greenlinks in 2016, it set out to answer a question that few major sporting events had seriously tackled at the time: could a global championship reduce its environmental footprint without compromising the spectacle fans…
The R&A has just pulled back the curtain on its apparel collection for The 154th Open at Royal Birkdale, and it's clear this is not simply another rotation of championship-branded polos and visors. From the varsity-style "Forged by…
Golf has always prided itself on ritual, the same fairways, the same silverware, the same reverence for the game's history. But behind the pageantry of The Open and the AIG Women's Open, a quieter transformation is underway, and…
La Cala Resort, already recognized as one of the Costa del Sol's most complete golf destinations, has just opened a redesigned Golf Hub, and it's a move that says a lot about where golf resorts need to head…
AI has moved from a marketing buzzword to an operational layer across three distinct categories of golf technology, and it is worth separating them clearly because they solve different problems for course operators. All-in-One Platforms with Embedded AI…
In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region's golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I…
Husqvarna's announcement that it has become the first major industry body in the UK to sign up as a Friend of First Green is more than a nice line in a press release. For an industry that has…
Golf has always run on gut feel. Pricing, staffing, and marketing decisions get made on the strength of a manager's memory of last season, not a live read of what's actually happening on the course today. That gap,…
The Golf Course Association Europe (GCAE) has introduced a new leadership platform designed to get golf's decision-makers talking to each other, rather than only within their own corner of the industry. The initiative, called The 19th Room, held…
The integrated resort's new Stay & Play packages solve a real booking problem, but the golf and the beds aren't new, and neither is the competition circling Phuket's fairways. Golf travel has always had an awkward middle step.…
Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what…
From August 13 to 15, 2026, the shores of Lake Zug will once again host the biggest stage in Swiss women's golf. Migros Golfpark Holzhäusern will welcome the Ladies European Tour (LET) for the 7th edition of the…
It starts the same way every year. A club manager or greens committee chair stops by the pro shop and says some version of the same four words: "The Member-Member is coming." The PGA Professional smiles. Of course.…
New data from golf industry research specialist Golf Datatech confirms that PowaKaddy has further consolidated its position as the dominant electric golf trolley brand in the United Kingdom. Year-to-date, the company holds 51.2% of total electric trolley market…
Two of the more quietly influential companies in golf technology have announced a commercial partnership that, on the surface, appears to be a straightforward integration play but deserves considerably more attention. Zest Golf Technologies, the API-driven global distribution platform, and…
Toptracer, the world's number one range technology, has announced that Royal Birkdale, host venue of The 154th Open, is now available to play on virtual golf at Toptracer-powered facilities around the world. As one of the most celebrated…
As someone who has spent almost two decades evaluating golf clothing across every climate and competitive context imaginable, I can say with confidence: The PING Spring/Summer 2027 men's collection appears to be among the most cohesive and technically…
Golf has always been a game of marginal gains. The right read on a tricky putt, a timely club recommendation against a crosswind, or simply the grounding presence of a trusted looper, these are the contributions caddies have…
For decades, food and beverage (F&B) operations at golf clubs have been managed as a blend of intuition, historical patterns, and reactive staffing. Managers “know” that Saturday mornings are busy, that tournament days strain the kitchen, and that…
At a time when golf developers around the world are competing to create memorable destination experiences, few properties possess what Mena House has had for more than a century: genuine global singularity. Situated at the base of the…
Every year, golf clubs and resorts invest heavily in professional photography, compelling copywriting, and sleek web design. They publish tee time booking engines, membership brochures, event packages, and dining menus. The content is all there. So why are…
On a pre-dawn morning at a championship golf course, while the greenskeeper is still pouring his first coffee, a machine the size of a large suitcase glides silently across the 12th fairway. It detects a fox cutting diagonally…
In the quietly competitive world of British links golf, Prince's Golf Club has done something that most heritage venues only dream of: it has turned a storied but underfunded property into a genuine top-100 destination, without selling out to…
If you run a golf club or resort, the story of European Tour Destinations in 2025 is not simply industry news. It is a case study in how collective positioning translates into individual commercial gain. And the numbers…
On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…
When Plover Cove Golf Club opens its doors in 2027, it will do so with a distinction that sets it apart from every other course on the continent: it will be the first project in Asia to deploy…
For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…
There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…
For most of golf's history, the clubhouse restaurant was an afterthought — a reliable place for a burger, a recap of the round, and little more. Today, Europe's most ambitious golf destinations are competing as fiercely over their…