Usually, I get excited when I hear about an opening of a new golf course somewhere around the world. This happened also today when I heard that the Ernie Els and Vijay Singh designed The Els Club Desaru Coast –…
Following the insights reported by Global Golf Advisor’s in the ‘2016 National Club Trend Survey’, it was observed that the ability to attract and retain talent was a key concern to many golf clubs. For the leaders in…
It seems like 2016 was really an outstanding year for Club De Golf Alcanada (Mallorca; 7,108-yard Robert Trent Jones Jnr-designed course): 59Club Awards: won the Silver Flag Awards in the Overall Golf Resorts category; They were named as Mallorca's best…
The recently hired Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…
Foremost, the UK’s leading golf retail and marketing group has announced its members have enjoyed record dividend and share increases following a hugely successful 2016. Along with this year’s dividend of £0.16p per share, members have enjoyed an average…
At Global Golf Advisors, we recently completed two surveys of over 175 club managers, one in North America and one in Europe, seeking to identify the trends that are and will continue to have, the most significant impact…
Recently, Troon has been selected to provide full-scale golf course management services to the Oaks PGA National, just outside of Prague, Czech Republic. Oaks Prague also becomes only the third Troon Privé venue in Europe, following Aloha Golf Club in…
Probably, you have already heard the Centurion Club will host the European Tour’s inaugural, new GolfSixes tournament from the 6th – 7th May this year. This tournament is really unique for two reasons: The introduction of a brand new short…
Rob Hill (Partner, Global Golf Advisor) wrote in his guest post in January 2017 that a possible excuse of golf club managers for not embracing data analytics is that they do not have the tools with which to gather…
The 6th annual IAGTO Asia Golf Tourism Convention (AGTC), will take place in Danang, Vietnam, from 7-13 May this year, will be Asia’s largest-ever golf tourism event. The event will be held at the Furama Resort Danang and…
I like the proverb of Confucius who said tell people - and they may forget....show them - they may remember...involve them and they will understand. In the last couple of years, I have seen many initiatives that tried…
In January this year, it was not sure who will be the owners of the 109-year-old Woodmere Club. Now we know that Troon has been selected to manage The Woodmere Club, a private club in Woodmere, New York. All…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…