In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
In April, I informed you that Ross Crosbie, the first apprentice in recent years at Carnoustie Golf Links, has completed his 4-year apprenticeship and is now a fully qualified Greenkeeper. The 4-year apprenticeship works in conjunction with Elmwood College in…
Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…
Two years ago we heard that the new management of Morpeth Golf Club was planning to invest £1m to enhance and upgrade the golf club. As part of the investment extensive refurbishment of the clubhouse has already been…
Carnoustie Golf Links understood the importance and benefits of training programs and apprenticeships to upskill. Bold companies today focus on high-quality training. Skill gaps are existing in almost every industry including the golf industry. Maybe your golf club…
In the second half of last year, I first heard that John Deere will introduce its electric greens mowers at the BTME in 2023. I planned to be there at BTME this year. Then, unfortunately, something happened to…
Foxhills Club & Resort has begun work on a major golf course modernization project that has seen £1.5 million already invested – and has announced a new director of golf to help oversee the improvements. Sean Graham -…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
I am sure you are familiar with Trevose Golf & Country Club! Opened in 1925 the Championship Course (H.S. Colt design) has played host to The Brabazon Trophy (2008), The McGregor Trophy (2012), the English Men’s County Finals…
John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…
Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…
I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…
Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…
According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…
John Deere Golf has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education at golf courses. John…
How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…
I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…
How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…
Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…