Tag: John Deere

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Royal Norwich 12th Hole

How competitive will Royal Norwich Turfcare Academy and Business Management qualification be?

By: 2023. 08. 14.

In April, I informed you that Ross Crosbie, the first apprentice in recent years at Carnoustie Golf Links, has completed his 4-year apprenticeship and is now a fully qualified Greenkeeper. The 4-year apprenticeship works in conjunction with Elmwood College in…

John Deere_TURF_Precision_Turf_Visual_Splitscreen_final copy

How does John Deere train its dealer network for its precision turf technology?

By: 2023. 06. 08.

Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…

John Deere Morpeth Golf Club-2

Why did Morpeth Golf Club invest now in new John Deere golf course equipment?

By: 2023. 04. 28.

Two years ago we heard that the new management of Morpeth Golf Club was planning to invest £1m to enhance and upgrade the golf club. As part of the investment extensive refurbishment of the clubhouse has already been…

Ross Crosbie greenkeeper Carnoustie Golf Links

How did the trainee at Carnoustie Golf Links become a fully qualified greenkeeper?

By: 2023. 04. 11.

Carnoustie Golf Links understood the importance and benefits of training programs and apprenticeships to upskill. Bold companies today focus on high-quality training. Skill gaps are existing in almost every industry including the golf industry. Maybe your golf club…

John Deere 7700A E-Cut PrecisionCut Fairway Mower

Why worth visiting the John Deere booth at BTME 2023?

By: 2023. 01. 24.

In the second half of last year, I first heard that John Deere will introduce its electric greens mowers at the BTME in 2023. I planned to be there at BTME this year. Then, unfortunately, something happened to…

Foxhills Club and Resort Sean Graham

How much more Foxhills is ready to spend on golf course modernization?

By: 2023. 01. 09.

Foxhills Club & Resort has begun work on a major golf course modernization project that has seen £1.5 million already invested – and has announced a new director of golf to help oversee the improvements. Sean Graham -…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Trevose Golf and Country Club John Deere equipment

What equipment did Trevose Golf & Country Club buy from John Deere?

By: 2022. 12. 02.

I am sure you are familiar with Trevose Golf & Country Club! Opened in 1925 the Championship Course (H.S. Colt design) has played host to The Brabazon Trophy (2008), The McGregor Trophy (2012), the English Men’s County Finals…

John Deere_Apprentice 3

The John Deere renowned apprenticeship program is already 30 years old!

By: 2022. 09. 05.

John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…

GCSAA_First Green_161

GCSAA’s First Green gets extra support from golf-allied organizations

By: 2022. 08. 25.

Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…

2022 Award winner Ben Matthews with Sandy Armit John Deere

How does John Deere endorse great talents?

By: 2022. 05. 19.

I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…

John Deere OnLink greenkeeper

How does John Deere help optimize golf course operations expenditures?

By: 2022. 03. 25.

Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…

John Deere Italian Association of Golf Technicians Awards 2021 winners

How did John Deere win the Italian Association of Golf Technicians Awards?

By: 2021. 12. 13.

According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…

First Green Program GCSAA logo

John Deere is supporting GCSAA’s First Green Program

By: 2021. 11. 11.

John Deere Golf has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education at golf courses. John…

Normanby Hall Golf Course John Deere mower

Can Normanby Hall Golf Course afford John Deere equipment?

By: 2021. 10. 15.

How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…

Carnoustie Golf Links 10 hole championship players-resized

The birth of a 10-hole tournament in Carnoustie Golf Links

By: 2021. 09. 20.

I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…

Dunblane New Golf Club 1st John Deere fleet

How did the Dunblane New Golf Club purchase its 1st John Deere fleet?

By: 2021. 09. 16.

How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…

Roganstown Hotel & Country Club the main building

Who is helping Roganstown Hotel & Country Club become sustainable?

By: 2021. 08. 25.

Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…