For much of its modern history, elite golf has carried an uncomfortable paradox at its heart: the meticulously manicured courses that embody the sport's highest aspirations also consume enormous quantities of water, chemicals, and energy. A typical 150-acre…
The 2026 Faldo Futures season has arrived with a momentum few could have predicted even a few years ago. With more than 3,900 junior golfers already registered across Great Britain and Ireland, and nearly 900 players securing places…
The numbers haunting European golf club boardrooms are hard to ignore. In 2025 alone, seven UK clubs shuttered permanently. Research suggests nearly 40% of clubs generate only a marginal annual surplus, and one in eight has no financial…
The Austrian Alpine Open is transforming a storied ski resort into a world-class golf destination, and the course is already playing as dramatic as its mountain backdrop. Kitzbühel is a town that knows how to stage a spectacle.…
When Tim Schantz, President and CEO of Troon, went looking for the company's next Chief Human Resources Officer, he wasn't shopping for an HR administrator. He was looking for a transformation architect — someone who could bring order,…
The brands winning in wholesale aren't waiting for Q4 post-mortems. They're diagnosing problems now — and fixing them before the season is lost. By the time most wholesale brands realize something is wrong, they've already lost the quarter.…
This July, the world's best female golfers will compete for a $10 million prize fund at Royal Lytham & St Annes in Lancashire, England — the most money ever offered at the AIG Women's Open, and the sixth…
When the morning fog rolls across a golf course before sunrise, it is the greenkeeper — not the golfer — who is already there. Alone, often working in isolation through the cold and the heat, through the unsociable…
For a retailer that has spent decades as the UK's quiet infrastructure of the game — the place you go for clubs, balls, and waterproofs rather than inspiration — launching a first-ever brand campaign is a significant act…
I'll be honest — Georgia was not on my radar as a golf destination. So when an invitation arrived in mid-February from Alex Day, Director of Golf at Paragraph Golf & Spa Tabori, asking me to come and…
When the Golf Association of Philadelphia commissioned the design of Cobbs Creek Golf Course in 1913, the intent was straightforward: create a world-class public course for the city of Philadelphia. More than a century later, that founding spirit…
Over 200 brands. More than $5 billion in transaction volume. In 2025, RepSpark didn't just outperform the market — it reshaped what's possible in B2B wholesale commerce. Sustainable Revenue Growth RepSpark brands posted consistent year-over-year revenue gains across…
In a sector where the biggest challenge is no longer selling golf equipment but selling a club identity, Fourteen Twenty-One has just made its most significant move yet. The UK-based golf retail and private-label specialist has been officially…
When the world’s largest golf management company signs a new preferred partner, the industry pays attention. When that partner makes the synthetic putting greens increasingly found in the backyards of Fortune 500 executives and the practice facilities of…
IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…
The decision by Bernhard and Company and the Bernhard Academy to become signatories of The R&A Women in Golf Charter represents a meaningful and strategically aligned step toward advancing diversity, equity, and inclusion within the global golf ecosystem—particularly…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
Women’s golf in the UK is experiencing a remarkable boom, with equipment and apparel sales rising sharply over the past five years, driven by increasing female participation and growing retail initiatives. Leading the charge is American Golf, the…
Spring tournaments. Member events. Trunk shows. Corporate gifting. Retailer promotions. Wholesale brands invest heavily in these moments because they generate demand, strengthen relationships, and put product directly in front of motivated buyers. Yet too often, the operational execution…
Golf has long been a game defined by tradition — its etiquette, its championships, its iconic venues. Yet tradition, while valuable, must evolve. Across the global golf industry, a decisive shift is underway: one that recognises women not…