Golf Industry

IGTM 2023_sustainability efforts GEO Foundation

How does IGTM contribute to achieving sustainable golf tourism?

By: 2024. 10. 04.

I hope sustainability will evolve beyond being just a buzzword, unlike the word "tech," which is frequently combined with other words (e.g., FinTech, HRtech, MarTech, etc.). I believe that sustainability should encompass a deeper meaning and play a…

BIGGA Open Talk 2024

How does the R&A support the BIGGA’s Continue to Learn education program?

By: 2024. 09. 13.

The British & International Golf Greenkeepers Association’s (BIGGA) "Continue to Learn" education program, which takes place each January, has received the support of The R&A as part of its commitment to a sustainable future for golf and golf…

Tagmarshal powered by AI

What achievements of Tagmarshal impressed its latest investors?

By: 2024. 09. 12.

2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…

Sports Facilities Companies Troon partnership

Where are the biggest growth opportunities for Troon?

By: 2024. 09. 10.

Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…

ffa gcsaa

GCSAA & FFA are joining forces to present the National Turfgrass Science Invitational

By: 2024. 09. 04.

The Golf Course Superintendents Association of America (GCSAA) and FFA have agreed to provide a competitive event for high school agricultural education students emphasizing turfgrass science skills. The 2025 National Turfgrass Science Invitational will be held February 3-5 at the…

2024 Allan MacCurrach Jr. Award winner Andi Meadows

Why is it important that Andi Meadows won the 2024 Allan MacCurrach Jr. Award?

By: 2024. 07. 31.

It was quite shocking to discover that in 2019, the share of female greenkeepers in the USA was only 1.5% and that there are only 4 female members of the American Society of Golf Course Architects. In 2019,…

2024 Solheim Cup team leaders Club Car

Can Club Car Become The Official Golf Car Of The 2024 Solheim Cup?

By: 2024. 07. 17.

You may not be surprised to hear that the Club Car has once again become the official golf car of a leading golf tournament. I was not surprised - at all - to learn that the Club Car…

CaddieNow Logo

Troon is improving golfers’ convenience by acquiring CaddieNow.

By: 2024. 07. 09.

I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…

Foremost_EMP_Castore_resized

Casture has joined Foremost’s Elite Marketing Programme

By: 2024. 07. 05.

So far, whenever I encounter an unfamiliar golf apparel brand, I search for it on the RepSpark website, which features many exciting brands. However, I was unable to find the Castore brand there. Castore asserts its goal is…

J. Lindeberg DP World Tour sponsorship 2024

Why does J. Lindeberg prefer to sponsor the DP World Tour?

By: 2024. 07. 04.

Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…

Galvin Green sustainability review 2024

What is Galvin Green’s approach to sustainable golf apparel manufacturing?

By: 2024. 07. 03.

Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…

Colin Mayes CEO Burhill Group

Which achievement Colin Mayes can be most proud of at Burhill Group?

By: 2024. 06. 27.

Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…

Jordan Spieth Foundation Cobss Creek Foundation partnership

The Jordan Spieth Family Foundation supports youth golf via the Cobbs Creek Foundation.

By: 2024. 06. 26.

The Cobbs Creek Foundation announced a grant award from the Jordan Spieth Family Foundation to construct a junior putting green on the revitalized Cobbs Creek Campus.  The $250,000 grant will provide all funding for a 20,000-square-foot Jordan Spieth…

Les Roches Gonzalo Sanchez Garcia

What opportunities does the golf management education program at Les Roches offer?

By: 2024. 06. 21.

The Les Roches postgraduate golf club management program is designed with the understanding that Spain is ranked among the leading global destinations for golf travelers. It draws approximately 1.2 million tourists annually and contributes more than €12 billion…

Hole19 online pro shop

What Makes The Shopping Experience In Hole19’s Online Store Truly Unique?

By: 2024. 06. 18.

In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…

paspalum turfgrass pure-dynasty-with-ACCe-pure-seed-atlas-turf-international

What breakthrough has Pure Seed achieved in paspalum turfgrass development?

By: 2024. 06. 14.

Seashore paspalum is a native, low-growing, warm-season perennial grass that reaches approximately 20 inches in height. It is best known for its salt tolerance. Seashore paspalum is widely recognized for its sustainable qualities and is consistently favored for…

Bernhard and Company sharpening systems brochure for 2024

How could interactive content elevate Bernhard and Company’s latest brochure?

By: 2024. 06. 13.

Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…

England Golf The Golf Trust people with disabilities project

How can England Golf & The Golf Trust best support people with disabilities?

By: 2024. 06. 07.

Just before the weekend, I stumbled upon a significant initiative that aims to make golf more inclusive and accepting of individuals with disabilities. I’m excited to share this with you today. England Golf and The Golf Trust, a…

Dream Golf Don Crowe Senior VP Operations

Where Will Don Crowe Continue His Career At Dream Golf In A New Position?

By: 2024. 06. 06.

Dream Golf, a collection of golf resorts and new properties in development, today announced that longtime Bandon Dunes General Manager Don Crowe has been named Senior Vice President of Operations.  In his new position, Crowe will support operations…

TaylorMade golf ball plant in Korea 2024

Where Will TaylorMade Open Its 3rd Global Golf Ball Plant?

By: 2024. 06. 06.

Based on data from Cognitive Market Research, the estimated size of the global golf balls market in 2023 is USD 984.5 million. The market is anticipated to experience a compound annual growth rate (CAGR) of 1.2% from 2023…