Golf Industry

New Zealand Golf OnCourse New Zealand

Massive focus on sustainability at New Zealand Golf

By: 2019. 09. 10.

I was very pleased to hear that New Zealand Golf in cooperation with New Zealand Golf Industry Council and the Golf Managers Association of New Zealand has launched a new national sustainability initiative. They want to drive their…

for hire golf club jobs

What is the future of golf club jobs?

By: 2019. 08. 19.

The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…

Golf Business Monitor's 10th Anniversary

Golf Business Monitor’s 10th anniversary

By: 2019. 08. 13.

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

Tom Mackenzie MEIGCA, EIGCA Past President, Sustainable Design Leader-2

Tom Mackenzie became a Sustainable Design Leader

By: 2019. 08. 08.

How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…

The opening hole on the Golfplan-designed South Course at Island Country Club, south of Seoul Korea

How big is the demand for public golf courses in Korea?

By: 2019. 08. 07.

I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…

15th European Maccabi Games 2019 Pannonia Golf and Country Club Individual scores 20190802

Golf tournament at the 15th European Maccabi Games!

By: 2019. 08. 04.

I was happy to discover that golf will be part of the 15th European Maccabi Games (29th July - 6th August 2019). The golf industry veteran, Mark D. Berman of Ponte Vedra Beach, FL was the Overall Golf…

Costa Navarino Bay Course clubhouse at sunset

Can Costa Navarino keep its sustainability principles?

By: 2019. 07. 09.

Sustainability and environment committed golf club management is not just an option, but a fundamental, mandatory principle. Today it is not enough to achieve the Golf Environment Organization's OnCourse Certificate. When you are renovating your clubhouse or building…

Matt Hurley Honours Golf President in 2019

How will Matt Hurley elevate Honours Golf to a higher level?

By: 2019. 07. 04.

Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…

Foxhills Club & Resort Chris Fitt now director of golf and leisure

Foxhills Club & Resort: Chris Fitt is the new director of golf and leisure

By: 2019. 06. 20.

In 2017, Chris Fitt was appointed by the Foxhills Club & Resort as golf director. Now, he has got a new challenge. Membership renewal figures this year were at 98%. They have got around 3,500 members across all…

Green Golf Partners Logo

Troon’s latest acquisition: Green Golf Partners & 18 clients

By: 2019. 05. 13.

Green Golf Partners currently manages 18 public and private golf courses located across five states, including Florida, Illinois, Indiana, Iowa, and Wisconsin. Green Golf Partners was founded in 2011 in cooperation with HG Golf Properties (founded by Tom…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

Pierre-André Uhlen UGOLF French golf industry

How promising the French golf industry is? – Interview

By: 2019. 04. 15.

In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…

Topgolf Lounge - Kirkland Lounge Renderings-Interior

Topgolf Lounge: Topgolf’s first eSports lounge is ready

By: 2019. 04. 11.

For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…

Judy Murray and Nicola Sturgeon - at the 2018 Aberdeen Standard Investments Gender Summit

Aberdeen Standard Investments’ Diversity Summit & The 2019 Solheim Cup

By: 2019. 04. 04.

Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

Open Golf Club leadership change

Where Open Golf Club is heading to in 2019?

By: 2019. 03. 28.

When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…

Conference room before the start Austria

Austria: How to drive growth with employee experience?

By: 2019. 03. 25.

At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…

59club Service Excellence Awards’ 2017-18 award winners

The nominees of the 59club Service Excellence Awards are…

By: 2019. 03. 11.

The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…

World's Best Put Saudi Arabia on Global Golfing Map

The 1st ever European Tour event to be held in Saudi Arabia

By: 2019. 01. 29.

You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…

2018 BoardRoom Awards

Troon wins on the 2018 BoardRoom Awards almost routinely

By: 2019. 01. 23.

The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards.  What makes this achievement really impressive…