Golf Industry

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Golfzon Range by Leadbetter

Golfzon Range by Leadbetter continues to expand, opening its 2nd venue

By: 2024. 02. 21.

A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…

Foremost Golf and Golf Swing Systems partnership

How the partnership with Foremost Golf can boost Golf Swing Systems’ sales?

By: 2024. 02. 20.

The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…

Guy Riggott new COO at Burhill Group 2024

How will the golf division of BGL grow under Guy Riggott, the new COO?

By: 2024. 02. 12.

Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…

Club Caddie - OPED - revenue

Golf Courses and Country Clubs are Diversifying their Revenue Streams: How is Golf Management Software Keeping Up?

By: 2024. 02. 07.

The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…

The Toro Company GEO Foundation partnership

How has Toro helped sustainable golf in the last 10 years?

By: 2024. 02. 05.

The Toro Company continues to uphold its pledge to promote sustainability in golf as it extends its strategic partnership with the GEO Sustainable Golf Foundation for another decade. For years, The Toro Company has been an inspiration in…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Michael Herd interview HR trends 2024

What are the top HR trends & priorities for golf clubs in 2024?

By: 2024. 01. 08.

The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…

Troon Acquires Eventive Sports - L to R Eventive President Gene Hallman and Troon Chief Legal Officer Jay McGrath

How much can Troon expand its business after acquiring Eventive Sports?

By: 2024. 01. 05.

It appears to me that Troon has successfully acquired 7 distinct companies within the past five years: Cliff Drysdale Tennis, Indigo Golf Partners, RealFood, Peter Burwash International, appliedgolf, ICON Management Services, Green Golf Partners. Most recently, Troon acquired…

CMAE England appoints Mike Shrieve as new Chair of Young Managers’ Group

Why Mike Shrieve was chosen as the new Chair of CMAE England’s Young Managers’ Group?

By: 2024. 01. 04.

CMAE England has appointed Mike Shrieve as the new Chair of its Young Managers’ Group. Shrieve, Director of Golf at Bearwood Lakes Golf Club in Berkshire, will hold the position for the next two years, leading the sub-network…

GCSAA Tenia Workman Outstanding Contribution Award

What did Tenia Workman deserve the GCSAA’s Outstanding Contribution Award for?

By: 2023. 12. 22.

Tenia Workman, executive director of the Georgia Golf Course Superintendents Association, has been selected to receive the 2024 Outstanding Contribution Award from the Golf Course Superintendents Association of America (GCSAA). The Outstanding Contribution Award is given to an…

BOXTO_LEGACY_HYBRID_HOPE_WHITE-NAVYBLUE

How much will Boxto’s US sales team grow in 2024?

By: 2023. 12. 19.

Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.…

Hoover Country Club Hole 7 after renovation

How does the Hoover Country Club mitigate the effects of flooding on its bunkers?

By: 2023. 12. 15.

I have already reported to you twice this year that it is not impossible to solve the damage caused by floods to the bunkers of our golf courses. Now, I will show you the example of Hoover Country…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Sami Strutt BIGGA Continue to Learn educational program since 1994

The COO of BIGGA became Director of Education at Bernhard Academy

By: 2023. 12. 08.

Yesterday, I shared some news about Sami Strutt, who has decided to step down as COO of the British & International Golf Greenkeepers Association. After dedicating 30 years of service to the organization, Sami has decided to move…

Zest.Golf ChannelManager-scaled

In La Rioja, 4 golf clubs have partnered with Zest.Golf, using a proven best practice

By: 2023. 12. 07.

Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…

indoor golf media AIG Womens Open

What are the opportunities in indoor golf media communication?

By: 2023. 11. 28.

The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…

Arcis Golf career pathing

How can Arcis Golf assist you with career progression in the golf industry?

By: 2023. 11. 20.

It is evident that the contemporary workforce is experiencing a significant shift towards diversity, while at the same time, job roles and working methods are undergoing rapid transformation. As such, it is imperative for golf clubs to recognize…

Jumeirah Golf Estates DP World Tour Championship - Day One

What lessons can we derive from Jumeirah Golf Estates’ investments in sustainability?

By: 2023. 11. 17.

It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…

Pangaea Golf Architecture founders

What is the birth story of Pangaea Golf Architecture?

By: 2023. 11. 13.

The Pangaea Golf Architecture is a strategic partnership between Jeffrey Danner and Stuart Rennie, who met while studying on the European Institute of Golf Course Architects' (EIGCA) diploma course in 2007, and have been close friends ever since.…