Golf Industry

Langston Golf Course first opened in 1939 National Links Trust

Why Troon is partnering with the National Links Trust?

By: 2020. 07. 02.

Troon is partnering now with the National Links Trust to manage the operations for East Potomac Park, Langston and Rock Creek Park golf courses in Washington, DC. This is the first project of the National Links Trust. The…

Ricardo Pascual CEO GolfSpain, Spain

Getting Spain ready for #golfpostcorona.

By: 2020. 07. 01.

During the CV19 pandemic,  we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…

Rory McIlroy investment Kaia Health

Where would Rory McIlroy be worth investing?

By: 2020. 06. 25.

If we look at what former and current PGA Tour stars are doing with their earned money we can see some similarities. E.g. launching a golf course design company, establishing a charity foundation. Probably Jack Nicklaus has got…

CX Trends 2020 the nex big

3 CX trends that matter your golf club business in 2020

By: 2020. 06. 17.

As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

European Tour flag-small

What will the European Tour look like for the rest of the year?

By: 2020. 05. 29.

Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…

Rockliffe Hall interview with Jason Adams MD

How does Rockliffe Hall handle the HR challenges caused by the coronavirus crisis?

By: Jason Adams - Managing Director, Rockliffe Hall 2020. 05. 27.

As a business we recognised in the very early days the potential dangers Covid-19 may bring.          We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…

private golf clubs

What is the financial impact of coronavirus on the American private golf clubs?

By: 2020. 05. 20.

In the last two months, I’ve been researching and analyzing how coronavirus affects public golf clubs around the globe. Robert A. Sereci (GM/COO, Medinah Country Club) shared with us his thoughts about what will coronavirus change in membership…

Community development and building in golf clubs

Hungry for CLUB!!!

By: Gregg Patterson - Founder & President “Tribal Magic!!!” 2020. 05. 19.

Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB!  And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…

ARC bespoke golf package install at Prince's Golf Club safety measures

How do you communicate safety measures at your golf club?

By: 2020. 05. 12.

Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

golf club committee work

Will coronavirus drive changes in golf club committee work?

By: 2020. 04. 27.

When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…

Do not fall apart during coronavirus crisis

How do golf clubs respond commercially to coronavirus? – Part 5.

By: 2020. 04. 26.

I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…

Monopoly-coronavirus crisis

A strategic response to the coronavirus crisis

By: Steve Mona, Director of Governance & Leadership Club Benchmarking 2020. 04. 16.

Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…

Arcis Golf and ClubsHelp cooperation

How could Arcis Golf prove its helpfulness?

By: 2020. 04. 16.

We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…

disaster-recovery-button-coronavirus

How do golf clubs respond commercially to coronavirus? – Part 1.

By: 2020. 04. 04.

With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

UK Golf Federation electronic cars

The UK Golf Federation’s latest effort for a better environment

By: 2020. 03. 11.

I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…

Coronavirus-H

How should the golf industry respond to coronavirus?

By: 2020. 03. 04.

Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…

Faldo Series by Sir Nick Faldo

The Faldo Series in 2020: 3 continents & 19 events

By: 2020. 02. 28.

The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…