Last month I had the opportunity to visit Las Colinas Golf & Country Club a see really close the real estate concept and developments of the resort. It was amazing to see around the golf course the great…
In some parts of the world winter is getting closer and the end of the golf season as well. In case you missed this year to consider helping pollinators to survive, then here are some new insights on…
Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…
With the opening of the 5* TUI Blue Selection Hotel Il Castelfalfi, an important step was done to show why this area of Tuscany in Italy will be more than attractive for golf enthusiasts and other tourists. South…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…
The brand new Education City Golf Club (the soft opening will be in this month) is showing another example that they keep their promise regarding the sustainability of its golf courses. Just before the soft opening of the…
PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…