Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
As more and more golf courses are reopening, it is not a bad moment to think about our golf apparel for the rest of the golf season. PUMA Golf revealed today its PUMA Golf x Arnold Palmer Collection…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…