How does DP World Tour promote its Green Drive program?

By: July 5, 2023

Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us.

  • Trees produce oxygen.
  • Trees remove carbon dioxide from the atmosphere.
  • Trees help to regulate the climate.
  • Trees prevent soil erosion.
  • Trees provide a habitat for wildlife.
  • Trees improve air quality.
  • Trees reduce stress and promote well-being.
  • Trees enhance our quality of life.
  • Trees provide us with food and medicine.
  • Trees contribute to the economy.

It’s great to see that the DP World Tour acknowledges and appreciates the advantages of tree planting and the value of trees in general.

DP World Tour Green Drive trees

The DP World Tour will be launching a new sustainability-themed campaign at the upcoming Betfred British Masters hosted by Sir Nick Faldo, with 100 trees planted for every player that manages to drive the iconic par 4 10th hole at The Belfry from the tee.

After a successful attempt, the player will use a t-shirt cannon to shoot sustainability-produced polo shirts made by the Tour’s Official Sustainable Products Supplier, OCEANTEE, into the crowd.

The tree planting will be conducted in partnership with One Tree Planted, a non-profit environmental charity that plants trees in countries around the world.

The Green Drive campaign will include planting trees at the Forest of Mercia in the West Midlands.

In addition, for every successful Green Drive, tournament partner Betfred will donate £500 to Prostate Cancer UK, the tournament’s official charity partner.

Spectators can also have a go at driving the 10th green themselves in the Green Drive simulator challenge.

A £2 entry fee will be donated to Prostate Cancer UK, with each player receiving a gift from OCEANTEE. The closest to the pin will receive a new Callaway Paradigm driver daily.

This new campaign forms part of the DP World Tour’s existing Green Drive sustainability program, where it has become the first professional golf Tour to commit to being net zero carbon by 2040.

The campaign will then be rolled out at additional tournaments during the 2023 season.

Charity & DP World Tour

Charities Aid Foundation estimates that the total amount given in the UK was £10.7 billion in 2021. This is a substantial decrease from the £11.3 billion that was given in 2020 and represents a return to pre-pandemic levels of giving. 

In 2021, with Willett’s support, the Betfred British Masters helped raise £25,000 for Prostate Cancer UK, including a £19,000 donation from title sponsors Betfred after his performance at the 4-time Ryder Cup host venue.

Willett donated £1,000 for every birdie he made on the Brabazon Course.

What are your predictions for the value of donations that will be collected this year? Share your thoughts in the comments section.