Golf Club Management

Troon Golf acquired Honours Golf

By: 2014. 12. 03.

By acquiring Honours Golf, Troon Golf expanded its customer list with 16 golf courses located across Alabama, Florida, Mississippi and North Carolina. Today Troon Golf portfolio consists of 234 golf courses.  Bob Barrett, CEO, Honours Golf said " Troon’s worldwide…

Ernie Els’ latest golf design project in Malaysia

By: 2014. 11. 14.

Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh…

The Els Club Teluk Datai was finally opened

By: 2014. 11. 06.

Originally Ernie Els planned to open the Els Club Teluk Datai in February 2014, but now he can celebrate the official opening of his first ever golf course creation in Malaysia. The new golf course will be managed and operated…

Aviara Golf Club selects Troon Golf

By: 2014. 11. 03.

Last turned out that Aviara Golf Club (Park Hyatt Aviara Resort in Carlsbad, Calif.) has selected Troon Golf. Did you know that Aviara Golf Club was designed by Arnold Palmer? What I also like in this golf club…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

Mysterious shoppers raided Brocket Hall Golf Club

By: 2014. 09. 30.

Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached…

How 59Club can help European golf clubs to improve?

By: 2014. 09. 22.

The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte…

Royal Blackheath Golf Club is under a multi-year renovation process

By: 2014. 09. 18.

Creative Golf Design won the pitch for 5-year restoration of Royal Blackheath Golf Club (instituted in 1608!!; According to Bernard Darwin, it is the oldest golf club in the world). Creative Golf Design will work in tandem with…

European Ryder Cup captain’s new venture

By: 2014. 09. 04.

By end of October, European Ryder Cup captain Paul McGinley will open his latest golf course design project the North Course, at Portugal’s prestigious Quinta do Lago resort.  The official opening ceremony of the €9.6m new layout will be on…

New £2m coaching facility at Silvermere Golf Complex

By: 2014. 09. 03.

Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays?  The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head…

Troon Golf is expanding in Kazakhstan

By: 2014. 08. 30.

I have just got the news that Troon Golf will manage  Burabay Golf Resort – an all-new facility near Astana, Kazakhstan. Burabay Golf Resort is Troon’s second development in the region, joining The National Azerbaijan Golf Club. Located across the…

My adventure at Caesarea Golf Club

By: 2014. 07. 19.

I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi.…

Are caddie positions in danger?

By: 2014. 07. 15.

Today there are 2 kinds of golf rangefinder: GPS and laser rangefinder. My impression is that with the rise of smartphone usage people preferring GPS rangefinders over laser rangefinders since such solutions are available in mobile application version…

Troon Golf has a new majority shareholder

By: 2014. 07. 05.

Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…

Pelz Scoring Game School selects Troon Golf

By: 2014. 06. 18.

I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities.  Schools are currently scheduled now through October 2014 with even…

Club Car’s Precedent i3 vehicles in Las Colinas Golf Club

By: 2014. 06. 13.

Las Colinas Golf & Country Club is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view?…

Why to use ePOS in our golf club?

By: 2014. 05. 08.

When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…

Do you remember Aroeira?

By: 2014. 05. 05.

I am happy to report that one of Portugal’s most iconic golfing venues is being restored to its former glory. Those who are elder than me, can remember how great was Aroeira in the 70s and 80s. Aroeria…

UPDATE: HSBC’s Golf’s 2020 Vision

By: 2014. 05. 01.

On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…