Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
During the communist era there was no golf life in Russia and in the Soviet Union. The first 18-hole golf course was built in 1994 (LeMeridien Moscow Country Club). In 2009 over a billion of USD was pumped…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Recently I a came a cross with a golf equipment company, Asbri. As it was not clear for me for first sight what are they exactly (are they producing promotional materials, gadgets or what?) offering, therefore I entered…
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…
Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…
I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…
Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…