Golf business prospects in China
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
Golf Industry
Golf challenge day in St Andrews: 50+ miles within a day
In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…
HSBC’s prediction on golf’s future
First I intended to write about Abu Dhabi HSBC Golf Championship, then I came across with HSBC's report on golf's future. In general there are no big surprises in this report: the shift towards Asia; In China and…
Are we safe on golf courses?
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…
Titleist Pro V1 is exceeding expectations
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Golf club grip that knows your hand
Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…
Would you be a golf superintendent???
While we are complaining about how hard to keep alive our golf course, it seems to me that golf superintendents' life is not so bad (in the US). Golf superintendents' salary grew between 2005-2011 incrementally. Of course if…
Is Groupon a threat to golf clubs?
The manager of Chalgrave Manor Golf Club in Befordshire has warned early this year that the group-buying discount website Groupon is a threat to British golf clubs. Probably you remember how Groupon helped to boost golf deals by 100% last year…
Should we sponsor golf tournaments?
Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…
Golf rocks tennis’ TV audience in US
I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…
Golf participation in Europe 2010
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
Golf shaft opitimization by Titleist and Mizuno
Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…
Golf Salary & Benefits Study 2010
After a big break I am back. I hope you forgive me for such delay. Recently I came across with Club Managers Association of Europe (CMAE)and and executive recruitment specialist, Colt Mackenzie McNair's new findings about golf salaries…
Death of the Hungarian golf champion
The Hungarian golf community was shocked by the murder of Krisztina Fodor. Krisztina (pronounce it as Christina) the Hungarian golf champion was murdered/butchered by his husband (according to the police) 4 days ago in her home. Yes, butchered…
Is Russia viable for a golf business opportunity? – part 3
As I promised in my previous post, now Lyne Tumlinson, the former director of Career Services at
MacGregor Golf is Back
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
Is Russia viable for a golf business opportunity? – part 2
As I promised earlier, Lyne Tumlinson, the former director of Career Services at
Is Russia viable for a golf business opportunity? – part 1
As I promised in my previous post, former director of Career Services at
GCSAA on Golf Business Monitor
After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…
Over communication of golf equipment brands
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…