As the current Troon Executive Vice President and Chief Operating Officer, John Easterbrook, has been appointed as the chief membership officer for the PGA of America, Troon had to find a replacement. Troon has named Mike Ryan and…
A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…
How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
We love golf, it is a great game. We love it for a variety of reasons; the history, the tradition, the honor, the integrity, the competition, we love that it is fun, it’s social, it’s welcoming and it’s…
The EWGA (Executive Women’s Golf Association; founded in 1991), the largest women-focused national amateur golf association in the United States and Troon announced the renewal of their multifaceted Supporting Partnership. The partnership is designed to increase women participating in…
For my Grow the Game Series I recently interviewed Rand Jerris, the Senior Managing Director for Public Services for the USGA, Jay Karen, the new CEO of the National Golf Course Owners Association and Derek Sprague of the…
My new guest writer is Rich O’Brien. Rich is a columnist for the Charleston Golf News where he writes a Grow the Game column and a Golf Therapy Column. He is also a sport psychologist and adaptive golf instructor, he…
On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…
Scott Heideman has been named general manager of Blackstone Country Club (18-hole, par-72 golf course designed by Jim Engh; managed by Troon Privé) at Vistancia. Scott Heideman is a true Troon "veteran". He spent the past 25 years in…
Troon Golf has just announced that charitable events and tournaments at Troon facilities throughout the United States raised more than $12,609,533 for charities in 2014. Through facility sales efforts (just like Crown Golf in the UK), Team Troon…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…