What's going on in the UK??!! Not so long time ago Wentworth, Turnberry, Lough Erne Resort, Cameron House, Loch Lomond, Forest Hill Golf & Conference Centre, Fingle Glen Golf Hotel, Huntswood Golf Club, Eccleston Park Golf Club, Stockwood Vale Golf Club, Windwhistle Golf Club, Fairmont St…
Rory McIlroy, Francesco Molinari, Seung Yul-Noh, among others tested Nike Method Prototype 006 putter on Tour, now it is our turn to test it. From May 7, the Nike Method Prototype 006 Putter will be available to non-Tour professionals…
Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…
Rory McIlroy will take a limited edition Nike Lunar Control 3 shoe for his final round. This version of the Nike Lunar Control 3 shoe features a white-to-black gradient on the upper, and a chrome finish Swoosh Design. Related…
Again Kapalua Golf was recognized by Golfweek as the No. 1 Best Course You Can Play in Hawaii. This not the first time, actually the 9th constructive year that the Plantation Course maintained top billing in Golfweek's prestigious…
It seems to me that Nike Golf is planning the future after the Tiger Woods era. Part of the succession process Nike Golf created a really emotional TV ad about how Rory McIlroy idolized Tiger Woods, like Tiger…
During the 2nd St Patrick’s Golf Day at Goodwood organised by Golf Ireland this month, some interesting findings came to light about the contribution of golf tourism to the Irish economy. The economic impact of golf tourism across Ireland has risen…
Nike Golf wants to show us, that golfers are just like other athletes who bland training and life plus want to express themselves on and off the golf course (see Bubba Watson or Rickie Fowler who dare to…
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…
In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK…
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…