At the 2023 Scotch Whisky Masters, I found an unknown whiskey brand, the Glencadam. I must say, it excelled in four categories. The 10, 15, and 21-year-old Glencadam whiskies seem to me bright and light. Glencadam Single Malt…
How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…
I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
During the COVID-19 pandemic, we have seen so many major golf events and golf tournaments either canceled or in best cases postponed. Just to give you an exact number from 2020: 11 golf tournaments were canceled on the…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
I must admit I have never heard before about LA Golf shafts. When I am thinking of golf shafts then usually the following brands come to my mind: Nippon Shaft, True Temper, KBS Golf, Aldila, Mitsubishi, Fujikura. Then…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…