Have you noticed the remarkable rise in the popularity and viewership of women's sports? FIFA reported an astounding 3.2 billion views of their social and digital content for the 2023 Women’s World Cup, and the 2023 U.S. Open…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
Loch Lomond, once famous for its exceptional malt whiskies, has adapted and now produces remarkable grain whiskies as well. This transformation, driven by Exponent Private Equity's vision, allows the brand to achieve new heights. They harness the artistry…
The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors. As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030…
Great news for budget-conscious golfers! The new Pinnacle Distance golf balls launched on March 15th, and they're incredibly affordable at just $19.99 for a pack of 15. Pinnacle boasts a strong reputation for providing durable, distance-driven balls without…
Prepare for an exhilarating second half of the week as the DP World Tour's Porsche Singapore Classic returns - for the 2nd time- to the Classic Course at Laguna National Golf Resort Club. Scheduled for March 20 to…
Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model. Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators.…
The LIV Golf Adelaide event featured what may be the best podium representation for a British brand at a major golf tournament. All four top finishers and the winning team wore outfits designed and manufactured by the British…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…
This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…
At the 2023 Scotch Whisky Masters, I found an unknown whiskey brand, the Glencadam. I must say, it excelled in four categories. The 10, 15, and 21-year-old Glencadam whiskies seem to me bright and light. Glencadam Single Malt…
How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…