Tag: golf sponsorship

PIF Global Series Launch

What inspiring opportunities will the PIF Global Series present?

By: 2025. 05. 12.

Have you noticed the remarkable rise in the popularity and viewership of women's sports? FIFA reported an astounding 3.2 billion views of their social and digital content for the 2023 Women’s World Cup, and the 2023 U.S. Open…

Ryan Howsam Legends Tour chairman senior golf

What makes investing in senior golf valuable?

By: 2025. 04. 30.

In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…

Loch Lomond 2 Special Editions 153rd Open Royal Portrush

What 2 special edition Loch Lomond whiskies are being crafted for the 153rd Open?

By: 2025. 04. 17.

Loch Lomond, once famous for its exceptional malt whiskies, has adapted and now produces remarkable grain whiskies as well. This transformation, driven by Exponent Private Equity's vision, allows the brand to achieve new heights. They harness the artistry…

Magellan Jets -- Will Zalatoris Photo No. 2 resized

What can Will Zalatoris achieve for Magellan Jets to soar?

By: 2025. 04. 03.

The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors. As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030…

Pinnacle Distance in yellow version packshot

How will Pinnacle Distance show its benefits as the official golf ball of the World Long Drive?

By: 2025. 03. 20.

Great news for budget-conscious golfers! The new Pinnacle Distance golf balls launched on March 15th, and they're incredibly affordable at just $19.99 for a pack of 15. Pinnacle boasts a strong reputation for providing durable, distance-driven balls without…

Porsche Singapore Classic Lagunal National Golf Resort Club 1st Hole

What exciting experiences await fans at the 2nd Porsche Singapore Classic?

By: 2025. 03. 17.

Prepare for an exhilarating second half of the week as the DP World Tour's Porsche Singapore Classic returns - for the 2nd time- to the Classic Course at Laguna National Golf Resort Club. Scheduled for March 20 to…

Prince's Golf Club with 3 Tour Professionals

Who are the amazing tour professionals that Prince’s Golf Club supports?

By: 2025. 02. 19.

Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model. Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators.…

LIV Golf Adelaide Stuburt Joaquin Niemann Torque 2025

LIV Golf Adelaide was a tremendous success for Stuburt!

By: 2025. 02. 17.

The LIV Golf Adelaide event featured what may be the best podium representation for a British brand at a major golf tournament. All four top finishers and the winning team wore outfits designed and manufactured by the British…

lightbulb sponsor

Guide to securing sponsors for your golf club events

By: 2025. 01. 20.

Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…

Teilnehmer PK Amundi German Masters 2025 (c) Stefan von Stengel Germany

Where will Germany’s only women’s professional golf tournament be held in 2025?

By: 2024. 12. 17.

I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…

Trackman NEXT Golf Tour in 2025

How appealing will the 2025 Trackman NEXT Golf Tour be to professional golfers?

By: 2024. 12. 06.

This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…

Carnoustie Golf Links Glencadam partnership private dining experience

Who Benefits More From The Partnership: Carnoustie Golf Links Or Glencadam?

By: 2024. 08. 01.

At the 2023 Scotch Whisky Masters, I found an unknown whiskey brand, the Glencadam. I must say, it excelled in four categories. The 10, 15, and 21-year-old Glencadam whiskies seem to me bright and light. Glencadam Single Malt…

Magellan Jets LIV Golf 4Aces Golf Club -- team

Who will soar further: LIV Golf’s 4Aces or Magellan Jets?

By: 2024. 07. 16.

How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…

Adidas Sky Sports Golf sponsorship 2024

Why is it valuable for Adidas to be the official apparel partner of Sky Sports Golf?

By: 2024. 07. 15.

In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…

J. Lindeberg DP World Tour sponsorship 2024

Why does J. Lindeberg prefer to sponsor the DP World Tour?

By: 2024. 07. 04.

Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…

The Open NetJets official private jet provider 2024

NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: 2024. 05. 03.

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…

Solheim Cup x Skyscanner sponsorship

What makes Solheim Cup sponsorship so useful for Skyscanner?

By: 2024. 04. 24.

Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…

Porsche Hole in One competition

What motivates Porsche to be really involved in golf?

By: 2024. 04. 17.

Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…

2023 Porsche European Open fans

Will Porsche continue supporting the DP World Tour’s European Open?

By: 2024. 03. 28.

There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…