Monthly Archives: July 2024

Titleist golf ball fitting application

What makes the new Titleist golf ball fitting application effective?

By: 2024. 07. 18.

When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…

2024 Solheim Cup team leaders Club Car

Can Club Car Become The Official Golf Car Of The 2024 Solheim Cup?

By: 2024. 07. 17.

You may not be surprised to hear that the Club Car has once again become the official golf car of a leading golf tournament. I was not surprised - at all - to learn that the Club Car…

Magellan Jets LIV Golf 4Aces Golf Club -- team

Who will soar further: LIV Golf’s 4Aces or Magellan Jets?

By: 2024. 07. 16.

How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…

Adidas Sky Sports Golf sponsorship 2024

Why is it valuable for Adidas to be the official apparel partner of Sky Sports Golf?

By: 2024. 07. 15.

In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…

Toptracer The R&A strategic partnership 2024

Toptracer has secured an inspiring 5-year strategic partnership with The R&A!

By: 2024. 07. 12.

Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…

The River Club Boise Idaho The Barn inside

How did The Barn at The River Club become a multi-functional driving range

By: 2024. 07. 10.

I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Dom Pedro Golf Vilamoura Old Course Hole 1 resized

What improvements would you make to the Old Course at Dom Pedro Golf Vilamoura?

By: 2024. 07. 10.

The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…

CaddieNow Logo

Troon is improving golfers’ convenience by acquiring CaddieNow.

By: 2024. 07. 09.

I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…

Hero Dubai Desert Classic 8th Hole

The Hero Dubai Desert Classic has been GEO Certified for the 2nd time

By: 2024. 07. 08.

In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…

Foremost_EMP_Castore_resized

Casture has joined Foremost’s Elite Marketing Programme

By: 2024. 07. 05.

So far, whenever I encounter an unfamiliar golf apparel brand, I search for it on the RepSpark website, which features many exciting brands. However, I was unable to find the Castore brand there. Castore asserts its goal is…

J. Lindeberg DP World Tour sponsorship 2024

Why does J. Lindeberg prefer to sponsor the DP World Tour?

By: 2024. 07. 04.

Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…

Galvin Green sustainability review 2024

What is Galvin Green’s approach to sustainable golf apparel manufacturing?

By: 2024. 07. 03.

Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…

Beau Desert Golf Club Cutting greens with the new John Deere machinery

Beau Desert Golf Club is on a sustainability mission with John Deere

By: 2024. 07. 02.

John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…

Troon Skins golf app resized

Why is Troon investing in the SKINS golf betting app?

By: 2024. 07. 01.

83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…