Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…