Golf Genius has made three strategic appointments to enhance its operations and customer service across its international business. These additions will strengthen the company's ability to serve its clients effectively and drive growth in the global market. [L-R]…
The Confederation of Professional Golf (CPG) might be one of the most organic links and promotional avenues for Golf Genius' top-tier coaching solution, CoachNow. As part of the agreement, Golf Genius will provide PGA members and coaches in…
Thanks to technology, the hospitality sector, including the golf club segment, is undergoing a revolutionary transformation. Digital technology has significantly impacted various aspects of the hospitality industry. This transformation commenced in the 1960s when computer-based reservation systems supplanted…
It is not uncommon for golf tournament organizers to encounter obstacles when trying to elevate customer experience initiatives amid other strategic business goals. If you are in a similar situation, it would be beneficial to clearly illustrate how…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
Do not be misled by the recent decline in Topgolf Callaway Brands stock. According to The Motley Fool, Topgolf's stock has decreased by 20% year to date and 33% over the last 12 months. Indoor golf and entertainment…
Golf Genius Software has appointed Michael Pask as an advisory member of the company. This hire is part of Golf Genius' international expansion plans. Pask joins the team with a host of experience in the golf industry, having…
For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
Should Golf Genius consider providing website development services to their customers, even if it means partnering with another company? This reminded me of the fact that Golf Genius launched its new service - a fully integrated website solution…
It is perhaps not an exaggeration to say that Golf Genius' new events marketing toolkit fill a gap in the toolbox of golf tournament organizers. It will teach you, as Golf Genius Tournament Management premium customers, how to…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…
Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…