The R&A has just pulled back the curtain on its apparel collection for The 154th Open at Royal Birkdale, and it's clear this is not simply another rotation of championship-branded polos and visors. From the varsity-style "Forged by…
Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…
This July, the world's best female golfers will compete for a $10 million prize fund at Royal Lytham & St Annes in Lancashire, England — the most money ever offered at the AIG Women's Open, and the sixth…
The Swiss Golfclub Breitenloo has taken a significant step forward by becoming the first club in Central Europe to collaborate with The R&A Sustainable Agronomy Service, engaging in the R&A Sustainable Agronomy ‘Venue’ premium support agreement to enhance…
The R&A is excited to announce the appointment of Dr. Brett Morris to its Sustainable Agronomy team, effective August 1, 2025, in the Asia-Pacific region. Dr. Morris brings over 30 years of experience in turfgrass science and amenity…
The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…
Today, responsible golf clubs committed to sustainability have the opportunity to select from three prominent sustainability programs: The GEO Foundation for Sustainable Golf offers a comprehensive certification program that encompasses various aspects, including ecological preservation, water management, energy…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
Forrester predicts that in 2025, given global economic and geopolitical uncertainties, profitability and caution will become central to corporate strategies across all industries. Consequently, environmental sustainability efforts will begin to prioritize financial returns. In today’s world, sustainability is…
The British & International Golf Greenkeepers Association’s (BIGGA) "Continue to Learn" education program, which takes place each January, has received the support of The R&A as part of its commitment to a sustainable future for golf and golf…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…
I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…
The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…