In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
The Women's British Open is returning again to the Woburn Golf Club. The new title sponsor of the event is AIG. So between 2019-2024, it is called as the AIG Women's British Open. The AIG Women’s British Open…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…