I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…
The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…