Tag: Ben Crenshaw

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…

Mike Keiser's book - The Nature of the Game - was very instructive for me. Perhaps it was this book that convinced me how exciting and beautiful the links courses are and why minimalist golf course architecture is…