Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…
A study by Nielsen reveals that 92% of consumers trust recommendations from peers and industry experts (e.g., golf architects). Such endorsements can significantly contribute to establishing customer trust and confidence, enhancing conversion rates. This is particularly effective when…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
Mike Keiser's book - The Nature of the Game - was very instructive for me. Perhaps it was this book that convinced me how exciting and beautiful the links courses are and why minimalist golf course architecture is…