![BMW Group DP World Tour sponsorship deal 2023 car and trophy](https://golfbusinessmonitor.com/wp-content/uploads/2022/12/bmw-group-dp-world-tour-sponsorship-deal-2023-car-and-trophy-368x208.jpg)
How will BMW Group take advantage of the DP World Tour sponsorship?
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…