Tag: customer engagement

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

Wilson Staff is crowdsourcing their golf bag development

By: 2013. 12. 11.

In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…