Tag: customer experience metrics

Customer experience development and measurement

How to turn golf club’s CX data into business impact?

By: 2024. 11. 20.

The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…

CX metrics

Why single number CX metrics are misleading?

By: 2019. 02. 07.

I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…