![St Andrews Links Trust Swilcan Bridge](https://golfbusinessmonitor.com/wp-content/uploads/2022/08/st-andrews-links-trust-swilcan-bridge-368x208.jpg)
Why has St Andrews Links Trust opted for cloud-based ERP software?
Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…