Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…