I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC. As one of the major…