Contemporary golf travelers often perceive the extensive array of available experiences as overwhelming. Consequently, they desire user-friendly platforms capable of efficiently sorting through these options and facilitating seamless, real-time bookings on a global scale. The global market for…
Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…
I have just had an interesting conversation with a leading Finnish golf travel agency. We were talking about the challenges of golf travel agencies. She mentioned that too many golf travel agencies are popping up. This made me…
We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…
This week Michael Galasso (COO at golfscape.com) continues his previous post on how social technology is influencing on golf tourism: Perhaps it’s the remnants of the bruised trust many feel in institutions post-recession where word-of-mouth now rules, or…